AI

QCY escaló su contenido visual con IA

QCY es una marca de tecnología especializada en dispositivos de audio y accesorios electrónicos, con presencia en canales digitales de venta y comunicación como ecommerce, redes sociales y Mercado Libre. Con más de 15 años en el mercado global y premios de diseño como Red Dot, VGP e IDA, la marca llegó a Argentina vendiendo a través de su tienda oficial en Mercado Libre, sin perfiles oficiales en redes ni inversión en pauta. El objetivo de la primera etapa fue instalar una presencia oficial y confiable antes de pasar a pauta digital. Para acompañar sus ventas en esos canales, la compañía necesitaba producir más contenido visual y en menos tiempo. Cada pieza tenía que adaptarse a su formato sin perder calidad visual ni coherencia en el mensaje. En Known Online lo resolvimos con un flujo de producción de contenido visual con IA que genera, edita y adapta cada pieza según el canal donde se publica.

Caso de éxito Nacional Librería: +102% en ingresos con SEO/GEO/AEO

¿Cómo se posiciona un catálogo de más de 2.500 productos en un mercado altamente competitivo? Ese fue el punto de partida del trabajo con Nacional Librería, una tienda chilena especializada en arte, manualidades, papelería, oficina y útiles escolares, que vende a través de su ecommerce y de sus tiendas físicas. En un año, la marca pasó de la página 2 a la página 1 de Google, duplicó sus ingresos orgánicos y aumentó un 30% su tasa de conversión. Para lograrlo, Known Online desarrolló una estrategia de SEO/GEO/AEO con un objetivo claro: potenciar el canal orgánico para aprovechar mejor la demanda digital, dar visibilidad a todo el catálogo y transformar ese tráfico en ventas online.

Performance Marketing for E-commerce: When the Algorithm Decides, Your Job Is to Determine What You Feed It

3 quick wins to help your ad campaign drive new demand: use the feed as a strategy, plug budget leaks, and turn your creative into new targeting. "My brand campaign has a 25x ROAS: it's the best one I have." It's a phrase we hear often, and it rarely tells the whole story. Some of those sales would have happened anyway, with or without the campaign. That's why the useful question is how much you lose if you turn it off, rather than how much is attributed to it. With that as his starting point, Ariel Bortz, COO of Known Online, kicked off the “Attraction” segment of our webinar “More Sales. More Profitability. Less Waste”—discussing how to do performance marketing for e-commerce when AI already determines the audience, bid, and budget.

How Will Marketplace Specialists Use Artificial Intelligence to Protect Their Margins in 2026?

To understand the real impact of AI on marketplaces, six leaders in marketplace operations in Latin America sat down to answer the same question from different perspectives : How are they using data and Artificial Intelligence to make better decisions regarding pricing, inventory, and revenue on marketplaces?

B2B Commerce: From Lead to Self-Service. Three Real-World Case Studies on Architecture, Prospecting, and AI

62% of organizations are already experimenting with AI agents, but only 39%...

E-commerce Analytics: AI Optimizes Exactly What You Show It

3 quick wins to help the AI knows what a good sale looks like for you: sync GA4 with your ERP in 72 hours, complete the server-side signal, and optimize for profit margin, not revenue. If your “thank you” page registers a purchase every time someone reloads it, the algorithm learns that your best customer is someone who reloads pages. Using that example, Ariel Bortz, COO of Known Online, explained in our webinar“More Sales. More Profitability. Less Waste” why e-commerce analytics is no longer just a technical issue.

A larger advertising budget does not necessarily mean greater profitability

You increase your ad spend on Google, Meta, or Mercado Ads, but sales aren’t growing at the same rate. The typical reaction from a marketing team is to ask for better optimization. But the question a CEO, CFO, or Growth Manager really needs to answer is this: What are we teaching the algorithm to recognize as profit, and does that number appear on the income statement—or only in the campaign dashboard?

This is the question we hear most often from those who decide on acquisition budgets in Latin America, and the answer lies in four specific areas: how ad platforms are fed, how closely SEO and automation are tied to those campaigns, what the website does with the traffic that’s already been paid for, and what data is used to make decisions. These are the same four key areas we’ll be breaking down in the upcoming Known Online webinar— and the ones we work on every day with e-commerce and B2B teams across the region.

SEO, GEO, and AEO in 2026: How to Prepare Your Brand for the New Search Ecosystem in 2026

Nearly 6 out of every 10 searches now end without a click to any website. That was the statistic Ariel Bortz, CEO of Known Online, used to open the webinar on SEO, GEO, and AEO: How to Prepare Your Brand for the New Search Ecosystem.

The question that defines a brand’s visibility today isn’t how many times it appears on Google, but whether the AI model that responds in its place knows enough about it to mention it. This is a comprehensive summary of what was presented—and proof that it works: the results of applying it to real accounts.

B2B Portal: Why the Problem Is Almost Never the Platform

Most companies that implement a B2B portal assume the problem is technical. They choose a platform, hire developers, and launch it. Six months later, the sales team is still responding to quote requests via email. The portal exists. So does the bottleneck.

When the business model isn’t defined before choosing the technology, the platform doesn’t eliminate friction—it simply shifts it to another point in the operation. Below are the four factors that distinguish a scalable B2B commerce project from one that remains an internal demo.

The Hidden Cost of E-Commerce in Latin America: Why Your Margin Is Being Eroded by Payment Processors (and No One Is Tracking It)

How much profit are you losing every month without even realizing it? It’s a question that almost no e-commerce business in Latin America asks itself, because they track fraud, traffic, and overall conversion rates—but rarely audit the exact moment of payment, where three revenue leaks coexist simultaneously: checkout errors, poorly negotiated processing costs, and underreported fraud. If you manage payment methods for an e-commerce business, this directly affects you:

• You negotiate fees without looking at the actual cost per channel.
• Your actual fraud figures likely don't match what you see on your dashboard.
• Your checkout process may be lowering your conversion rate without you even realizing it.
• You’re choosing between a payment gateway and an aggregator based on incomplete data.

Mercado Pago, Nuvei, Fintoc, Lyra, and Klap process millions of transactions in the region, and this is what they see in their day-to-day operations—not just in product theory—regarding where margins are lost. They shared this in the webinar organized by Known Online: “The Hidden Cost of e-Commerce in Latin America: Fraud, Fees, and Conversion Rates You’re Losing Without Realizing It.”