performance

In digital marketing, the best decisions aren't made based on intuition, but on knowledge.
Research —or performance research—is the starting point for building data-driven strategies, understanding the audience, and anticipating market behavior.

Komatsu, a global leader in heavy equipment and solutions for high-demand industries , sought to strengthen its digital presence in Chile with a clear goal: to transform its online ecosystem into a more efficient and reliable sales channel that aligns with the brand experience that defines the company. The challenge for our Design and Marketing was to translate the technical complexity of its business into an intuitive interface that would generate immediate trust. The primary goal was to capture qualified demand—users with genuine purchase intent in a specialized market—and boost the organic digital visibility of an extensive technical catalog, transforming the platform into an efficient sales channel aligned with the company’s global standards.

In today's digital landscape, content is no longer just a communication tool—it is a strategic asset. Every piece of text, image, video, or user interaction has the power to build brand awareness, drive conversions, and strengthen customer relationships.

ACWS is a company focused on marketing its products through e-commerce and strengthening its presence in the B2B market. They operate in Chile as strategic representatives of international brands specializing in the niche market of small mammals, birds, and reptiles, managing an inventory organized into five categories: Nutrition, Health, Hygiene, Enrichment, and Housing. In this multi-business-line environment, the company’s primary objective was not simply to “sell more,” but to build a commercial architecture capable of supporting operational scaling. They needed to optimize their e-commerce ROAS to ensure the profitability of their advertising investment and segment their messaging based on each audience’s transactional behavior. To achieve this, ACWS partnered with Known Online with a clear goal: to professionalize its media strategy, identify growth opportunities, and build a knowledge base that would enable better data-driven business decisions.

Josimar, one of the physical supermarket in Argentina, was looking to take a definitive leap forward in the maturity of its digital operations. With a robust physical presence across multiple locations and its own online sales channel built on the VTEX platform, the challenge was not merely to increase order volume. The strategic objective was to build an efficient, highly measurable, and profitable digital channel capable of capturing daily demand for high-turnover categories—from groceries and beverages to fresh produce and meat—and transforming it into organic growth and long-term revenue. To achieve this, it was necessary to professionalize the management of the site and implement an end-to-end strategy that would unify performance, automation and advanced analytics . Known Online supported the company through this transition by designing an implementation aimed at optimizing the return on advertising investment and building loyalty among the brand’s repeat customers.

Atika, a Chilean company with more than 45 years of experience in the market for high-end wall and floor tiles, bathroom fixtures, and finishes for projects in architecture, design, and home, faced a strategic challenge related to its digital transformation. With four physical showrooms strategically located in Santiago, Viña del Mar, Concepción, and Puerto Varas, the brand has established itself as the undisputed leader for architects, construction companies, and private clients seeking premium products of European origin. Despite its solid reputation in the offline channel, the company needed to accelerate the performance of its online store, which ships throughout Chile. The goal was not merely to increase website traffic, but to establish the digital channel as an autonomous and profitable business unit, capable of attracting highly qualified audiences and sustainably reducing dependence on the traditional retail channel. To achieve this, Known Online designed a precision-targeted paid media strategy strategy aimed at capturing purchase intent during the inspiration and decision phases, transforming the advertising investment into a driver of profitability and scale.

Carters OshKosh, a leader in children’s , sought to boost the performance of its digital channel during one of the most competitive sales periods of the year. The goal was clear: to transform peak seasonal traffic into concrete business results, with a focus on revenue, conversions, and advertising efficiency. To achieve this, Known Online designed and executed a performance strategy aimed at maximizing the impact of media spending during the 2026 Hot Sale. The effort combined planning, execution, measurement, and continuous optimization to support the business in an environment of high demand and intense competition.