Automation applied to Business: Efficiency and Data

At Known Online we implement customized Customer Data Platforms and AI Agents that integrate your systems with your sales channels. We seek to automate both communication (through channels such as email, Whatsapp, site personalization, chatbots, advertising campaigns) and the entire commercial operation to reduce costs and increase customer lifetime value without manual friction.

Automation applied to Business: Efficiency and Data

We break down information silos. We implement and configure data architectures to create a “Single Source of Truth” about your customer data. We unify transactional (ERP), relationship (CRM), navigation and offline behavioral data to achieve accurate segmentation. With that, we seek to send the right message at the right time to the potential customer.

We develop virtual assistants with LLMs trained exclusively with your business rules. Unlike a standard bot, our agents connect to your systems (OMS/WMS/CRM/ERP) to consult real stock, manage order changes and close complete B2B sales without human intervention.

We design business logic for long-term profitability. From abandoned cart recovery to complex flows of predictive repurchase and win-back of inactive customers. We configure multichannel journeys (email, Whatsapp, web, among others) differentiated for B2B and B2C, ensuring the exact message at the critical moment.

Automation doesn’t stop at marketing; it goes into your operation. We set up triggers for critical tasks: stock out alerts, cross-channel catalog synchronization and order status updates. We reduce your team’s administrative burden so they can stop moving data manually and focus on strategy.

We create automatic lead pre-qualification and prospecting models. The system analyzes the prospect’s digital behavior and assigns a score; only when the lead is ready it is automatically forwarded to your salesperson’s CRM along with its history, radically optimizing your sales force’s time.

We stop reacting and start predicting. Using your historical data and machine learning models, we implement alerts that identify customers at risk of churn before they leave, automatically triggering retention campaigns or notifications to management to intervene in time.

How does marketing automation help to generate more qualified users or leads?

The marketing automation works on two levels: on the one hand, it allows the execution of automatic actions that actions that impact users at different stages of their journey.encouraging them to request information, buy or quote. On the other hand, each user that performs an action generates an automatic nutrition of their data, allowing us to send them content about differentiators and benefits, working 24/7 communicating what is most relevant for your business.

Does it work the same in B2B and B2C?

Conversion priorities change. However, in both models we leave behind the basic communications to implement lead nurturing strategies, recurrence series, loyalty and cross-selling. Delivering the right message at each stage of the customer lifecycle. At B2C the focus is on scaling up retentionwhile in B2B we automate key interactions and maturation to accelerate direct business closure.

Is it possible to automate without losing personalization in communication?

Yes, modern tools make it possible to detect interests, behaviors and products visited by each user. With this information, the following are created personalized communications, moving from general messages to messages that really connect with each contact, maintaining the feeling of individualized attention even in automated flows.