Digital Solutions for B2B Companies

How Can You Digitally Transform Your B2B Business?

Consulting and Development in B2B E-commerce

We assess requirements to determine whether to proceed with a closed, semi-closed portal, with automatic or manual validation. We define the platform architecture in terms of permissions, logistics, and access. We develop projects with platforms like VTEX, Adobe Commerce, or Shopify, as well as customized portals.

Integrate Internal Systems

Integrating internal systems allows for real-time synchronization of clients, organizations, cost centers, price lists, stock, and credit, ensuring more efficient operations and eliminating manual errors.

AI-Driven B2B Specialized Marketing

We develop AI agents to create campaigns for B2B lead acquisition and enrichment, tailored to the company's client types. We work with the client's CRM to achieve personalized automated flows.

Analytics and Dashboards

We create data flows and design dashboards for proper operational management, aiming to optimize the strategic decision-making process.

Contact us to find your ideal solution.

    Success Stories

    Digital Transformation of B2C and B2B

    TUA Retail

    With 83 branches, 68 brands, and a catalog of over 4,000 products, TUA Retail has been a benchmark in the retail market. They decided to take a key step in their evolution by transforming their B2B business unit. We collaborated in developing and adapting their online store on VTEX. The project included synchronizing clients, price lists, and stock, as well as training the sales team in using new digital tools. As a result, TUA Retail achieved a much more agile and efficient sales process, expanding their territorial coverage and accessing new markets. Thanks to inventory synchronization, stockout issues were resolved. In terms of results, digital participation increased by 13% in total sales, and the company's digital team grew to five dedicated specialists, strengthening their online presence and operational capacity.
    VTEX Migration and Marketing Strategy

    Piwén

    A Chilean company specializing in the import and marketing of nuts and other natural products, implemented VTEX IO to optimize their operations in both B2C and B2B. Due to technical problems with their previous platform, they decided to migrate to VTEX, which improved the shopping experience, increased scalability, and flexibility. The development focused on usability, speed, and user experience, including integration with the ERP and process automation. Additionally, Piwén decided to integrate digital marketing services with Known Online, resulting in significant improvements in communication and process agility. The results were notable: the conversion rate increased by 64% in just 8 months. Key aspects such as reducing abandoned carts and optimizing the checkout process also improved.
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    How to Optimize the Customer Experience in a B2B Store?

    Optimizing the experience in a B2B e-commerce requires simplifying processes and personalizing the purchasing journey. Implementing role-based authentication, self-service tools (purchase history, recurring orders), and flexible workflows (quotes, price negotiation) streamlines management and reduces friction. Additionally, integrating ERPs and CRMs enhances operational efficiency. Automation and personalization play a key role. Leveraging AI and data analytics enables relevant recommendations and conversion optimization. Moreover, proactive communication and an intuitive platform strengthen customer relationships, driving loyalty and business growth.

    What Are the Best Practices for Integrating Digital Marketing and Operations in a B2B Platform?

    The best practices for integrating digital marketing and operations in a B2B platform include aligning marketing strategies with operational processes, such as automated campaigns tailored to the customer. It is essential to integrate web analytics and CRM tools for informed decision-making, synchronize inventory and pricing in real-time, and optimize SEO with relevant content. Additionally, efficient lead management drives conversions. Discover more about how to attract high-quality leads and enhance your strategies in our article "How to Capture Leads in B2B Marketing", featuring tips to optimize efforts and increase conversions.

    We create strategies solutions and processes overcomers.

    We develop and promote digital business models, enhancing virtues and adding value through technological developments with a focus on maximizing investment returns.

    Flexibility

    No two companies are the same, and therefore not all require the same services. At Known Online we define the needs of each client and based on that, the comprehensive proposal they require is put together.

    Expertise

    A well-planned project is a project destined for success. Our team of experts works across technology, operational, financial, and marketing consulting to make sure we're on the right track.

    Speed

    A real transformation requires fast and effective processes, without unnecessary friction. Our inhouse teams are dedicated to working across disciplines to provide solutions in a transparent manner.