Ecommerce

Josimar is a family-owned supermarket chain with more than 60 years of history in Greater Buenos Aires. Founded in 1964 in the city of Lanús, the company grew from a small neighborhood grocery store to become a network of modern stores, with more than 300 employees and a value proposition centered on convenience, product variety, and personalized service.

Against the backdrop of rapidly growing e-commerce in Argentina, Josimar recognized the need to take a strategic leap: to leverage its online sales channel as a driver of real growth and improve the operational efficiency of its digital operations. To that end, it chose Known Online as its technology and marketing partner.

ACWS is a company focused on marketing its products through e-commerce and strengthening its presence in the B2B market. They operate in Chile as strategic representatives of international brands specializing in the niche market of small mammals, birds, and reptiles, managing an inventory organized into five categories: Nutrition, Health, Hygiene, Enrichment, and Housing. In this multi-business-line environment, the company’s primary objective was not simply to “sell more,” but to build a commercial architecture capable of supporting operational scaling. They needed to optimize their e-commerce ROAS to ensure the profitability of their advertising investment and segment their messaging based on each audience’s transactional behavior. To achieve this, ACWS partnered with Known Online with a clear goal: to professionalize its media strategy, identify growth opportunities, and build a knowledge base that would enable better data-driven business decisions.

Josimar, one of the physical supermarket in Argentina, was looking to take a definitive leap forward in the maturity of its digital operations. With a robust physical presence across multiple locations and its own online sales channel built on the VTEX platform, the challenge was not merely to increase order volume. The strategic objective was to build an efficient, highly measurable, and profitable digital channel capable of capturing daily demand for high-turnover categories—from groceries and beverages to fresh produce and meat—and transforming it into organic growth and long-term revenue. To achieve this, it was necessary to professionalize the management of the site and implement an end-to-end strategy that would unify performance, automation and advanced analytics . Known Online supported the company through this transition by designing an implementation aimed at optimizing the return on advertising investment and building loyalty among the brand’s repeat customers.

Colloky, a retail brand specializing in clothing, footwear, and children’s fashion in Chile, faced a common strategic challenge on mass-market e-commerce platforms. With an extensive, dynamic catalog segmented by complex categories that vary by gender, season, and a child’s developmental stage, the site’s organic visibility was limited by two critical factors: aggressive competition from large general marketplaces and the fragmentation of search engines’ crawl budget due to the large number of active filters for sizes, colors, and styles.

The business objective was not simply to increase overall site traffic. The goal was to build a robust information architecture, streamline indexing processes to enhance the online store’s faceted navigation, and capture highly qualified demand at the top of the sales funnel. To achieve this, Known Online designed a comprehensive SEO/GEO/AEO positioning strategy that combined advanced technical optimization with a continuous editorial structure of high semantic relevance. In this way, we succeeded in transforming the organic traffic channel into a commercial asset in its own right, capable of sustainably fueling and reducing conversion costs across the brand’s entire digital ecosystem.

To discuss whether an e-commerce should invest in acquisition or retention is a misdiagnosis. From a structural perspective and in terms of impact on EBITDA, treating traffic acquisition and the repurchase cycle as independent variables is one of the main causes of operating margin loss. A scalable digital business does not choose between acquisition and retention; it integrates both dynamics. Without acquisition, there is no market volume, and without retention, there is no operating margin. The real challenge is to build an architecture where both strategies work toward a single metric of success: the LTV/CAC ratio.

ACWS - Animal Care, a Chilean company specializing in the distribution and marketing of pharmaceutical and nutritional products and critical supplies for animal welfare, was facing operational inefficiencies in its business architecture. Despite having a robust platform such as VTEX for its B2B and B2C, the digital channel operated in a fragmented manner: it functioned as a catalog for browsing and discovery, meaning that closing transactions depended critically on the manual and direct intervention of the offline sales team. By 2025, the business challenge was not about “gaining visibility,” but rather about solving an invisible margin problem: the high cost of acquisition and management (man-hours) required to process orders—a burden that the digital ecosystem needed to absorb natively.

Known Online took on comprehensive management of the digital marketing channel with a strategy focused on measurable results. The focus was on equipping the e-commerce with operational autonomy, improve lead generation, accelerate conversion, and strengthen its organic presence to ensure sustainable growth throughout the year.

GA.MA Peru is the Peruvian operation of the renowned Italian home appliance brand, positioned as a key player in the beauty and health sector. To meet the high demand for its products (hair dryers, hair straighteners, shavers, and hair clippers), the brand operates a robust online store with nationwide coverage and a network of physical stores where customers can pick up their orders. Within this ecosystem, it needed to strengthen one of the most critical moments in its omnichanneljourney: in-store pickup. The goal was clear: to align transactional communication with the operational reality of the stores to reduce friction, streamline in-person service, and improve the customer experience. To achieve this, the company relied on Known Online’s Evolutionary Support service—a model of continuous optimization that enabled the review, identification of pain points, and adjustment of automated messaging associated with “Pick up in store” orders. The initiative sought to improve the clarity of the process and ensure that every customer notification was triggered at the right time, directly impacting the omnichannel experience and end-user satisfaction.

Opaline, a well-established brand in the fashion e-commerce sector (fashion retail) sector, embarked on a digital transformation process with a critical financial and operational goal: to maximize the organic performance of its channel and mitigate at the source the risks associated with its technological migration to the VTEX platform. The project, launched in February 2025, required guided technical and strategic support to ensure that the infrastructure change would not erode existing visibility but would instead serve as a business catalyst. To this end, a strategy for information architecture and advanced semantic coverage was designed, focused on engaging the consumer throughout their entire decision-making cycle. The core of the work consisted of mapping and transforming informational search intent in the fashion sector into high-conversion transactional flows. Through this comprehensive SEO/GEO/AEO optimization, the strategy sought to consolidate the brand’s top-of-mind awareness and make the organic channel the first point of contact with qualified audiences. The ultimate goal was to build a proprietary digital asset capable of sustainably fueling and lowering conversion costs across the company’s entire commercial ecosystem, thereby reducing its structural dependence on paid advertising.

TUA Argentina, a leading company in the distribution and marketing of hair care, cosmetics, and beauty appliances beauty, skincare, and advanced hair treatments, has established itself as the leading reference for both professional stylists and personal care enthusiasts. With a robust catalog featuring prestigious international brands and a nationwide logistics network, the company faced the challenge of optimizing the profitability of its digital channel without resorting to margin erosion through widespread sales promotions. The online sales channel, developed on the VTEX IO, handled a high volume of daily visits. However, purchases of products requiring mandatory technical accessories (such as hair dyes that need specific oxidizers or treatments that require sequential steps) were often completed in a fragmented manner. If the user did not add the correct activator, the product’s effectiveness was compromised, increasing operational friction in the after-sales support service. To resolve this inefficiency and organically increase the average order value per transaction, Known Online designed and programmed a custom intelligent cross-selling system. The goal was to transform the product page into a digital beauty advisor capable of guiding customers through the purchase of complete routines in a single step.

Cummins Chile, the local subsidiary of the global leader in the manufacture of high-power diesel engines and power generation systems, needed to evolve its digital channel to meet the demands of a highly specialized market. In the heavy-duty transportation and industrial machinery, the availability and accuracy of the parts catalog are not secondary considerations: they determine the operational continuity of transportation fleets, specialized repair shops, construction companies, and mining operations, which lose thousands of dollars for every hour their assets are idle.

The online sales channel needed to evolve from a simple, static catalog into a robust, autonomous transactional platform. The main challenge was to digitize a product portfolio with highly complex technical specifications, ranging from Valvoline oils and Meritor transmission systems to Frasle tires and brakes. Each part must be precisely matched to a specific engine model, year, and application, eliminating any margin for error during the purchase process to avoid costly returns of heavy merchandise. To address this need and accelerate access to critical components, Known Online designed and implemented an omnichannel digital ecosystem on theVTEX platform. The primary goal was to integrate a smart technical catalog with an efficient physical distribution network, while also offering interest-free financing options and preventive maintenance services.