How Will Marketplace Specialists Use Artificial Intelligence to Protect Their Margins in 2026?
To understand the real impact of AI on marketplaces, six leaders in marketplace operations in Latin America sat down to answer the same question from different perspectives : How are they using data and Artificial Intelligence to make better decisions regarding pricing, inventory, and revenue on marketplaces?
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B2B Commerce: From Lead to Self-Service. Three Real-World Case Studies on Architecture, Prospecting, and AI
62% of organizations are already experimenting with AI agents, but only 39%...
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Marketing Automation for E-commerce: Don't Let the Next Sale Cost You Again
Two steps to bring customers back without having to pay for them again: activate the 7 core workflows with predictive analytics and integrate the CRM into your advertising strategy. Automated emails account for 2% of an e-commerce business's email sends, but they generate 30% of all email revenue. Each automated email generates 16 times more revenue than a scheduled campaign because it reaches the recipient at the moment of intent (Omnisend, 2026 E-commerce Marketing Report, data from 150,000 brands). Based on that data, Ariel Bortz, Chief Operating Officer of Known Online, kicked off our webinar "More sales. More profitability. Less waste"The Recurrence Block: How to Work on the marketing automation for e-commerce, so that the customer comes back without you having to pay for them again.
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CRO for e-commerce: Boosting conversion rates is the most cost-effective strategy you'll ever implement
3 quick wins to convert the click you've already paid for: show the total cost before checkout, remove friction from the checkout process, and make your site's search feature drive sales. Increasing the conversion rate from 1.2% to 1.5% generates 25% more sales with the same advertising budget. To achieve the same results by buying traffic, you’d have to invest about 25% more—and with CPCs on the rise, probably quite a bit more. With that as a starting point, Ariel Bortz, Chief Operating Officer of Known Online, It was featured in our webinar "More sales. More profitability. Less waste"The Conversion Block: How to Do It" CRO for e-commerce and to better convert the traffic you're already paying for.
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E-commerce Analytics: AI Optimizes Exactly What You Show It
3 quick wins to help the AI knows what a good sale looks like for you: sync GA4 with your ERP in 72 hours, complete the server-side signal, and optimize for profit margin, not revenue. If your “thank you” page registers a purchase every time someone reloads it, the algorithm learns that your best customer is someone who reloads pages. Using that example, Ariel Bortz, COO of Known Online, explained in our webinar“More Sales. More Profitability. Less Waste” why e-commerce analytics is no longer just a technical issue.
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A larger advertising budget does not necessarily mean greater profitability
You increase your ad spend on Google, Meta, or Mercado Ads, but sales aren’t growing at the same rate. The typical reaction from a marketing team is to ask for better optimization. But the question a CEO, CFO, or Growth Manager really needs to answer is this: What are we teaching the algorithm to recognize as profit, and does that number appear on the income statement—or only in the campaign dashboard?
This is the question we hear most often from those who decide on acquisition budgets in Latin America, and the answer lies in four specific areas: how ad platforms are fed, how closely SEO and automation are tied to those campaigns, what the website does with the traffic that’s already been paid for, and what data is used to make decisions. These are the same four key areas we’ll be breaking down in the upcoming Known Online webinar— and the ones we work on every day with e-commerce and B2B teams across the region.
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SEO, GEO, and AEO in 2026: How to Prepare Your Brand for the New Search Ecosystem in 2026
Nearly 6 out of every 10 searches now end without a click to any website. That was the statistic Ariel Bortz, CEO of Known Online, used to open the webinar on SEO, GEO, and AEO: How to Prepare Your Brand for the New Search Ecosystem.
The question that defines a brand’s visibility today isn’t how many times it appears on Google, but whether the AI model that responds in its place knows enough about it to mention it. This is a comprehensive summary of what was presented—and proof that it works: the results of applying it to real accounts.
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B2B Portal: Why the Problem Is Almost Never the Platform
Most companies that implement a B2B portal assume the problem is technical. They choose a platform, hire developers, and launch it. Six months later, the sales team is still responding to quote requests via email. The portal exists. So does the bottleneck.
When the business model isn’t defined before choosing the technology, the platform doesn’t eliminate friction—it simply shifts it to another point in the operation. Below are the four factors that distinguish a scalable B2B commerce project from one that remains an internal demo.
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E-commerce Operations Under Pressure: How to Maintain Speed and Profitability in Latin America
The Logistics has evolved from a supporting function to a critical factor in conversion, customer experience, and profitability. This webinar brought together five leading figures in Latin American e-commerce logistics to quantify something that most teams sense but don’t fully measure: Logistics costs are rising, customers are demanding ever-faster deliveries, and profit margins aren’t keeping pace. Any team operating an e-commerce business in Latin America already knows this: logistics is no longer just a “support function”—it has become a critical factor in conversion, customer experience, and profitability.
DHL Supply Chain, Envíame, Pickit, Janis Commerce, and Paquery operate and process millions of orders per month in the region, and this is what they see in day-to-day operations—not just in product theory—regarding where conversion, customer experience, and margins fall short.
They shared it in the webinar organized by Known Online: “E-commerce Operations Under Pressure: How to Maintain Speed and Profitability in Latin America.”
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The Hidden Cost of E-Commerce in Latin America: Why Your Margin Is Being Eroded by Payment Processors (and No One Is Tracking It)
How much profit are you losing every month without even realizing it? It’s a question that almost no e-commerce business in Latin America asks itself, because they track fraud, traffic, and overall conversion rates—but rarely audit the exact moment of payment, where three revenue leaks coexist simultaneously: checkout errors, poorly negotiated processing costs, and underreported fraud. If you manage payment methods for an e-commerce business, this directly affects you:
- You negotiate fees without looking at the actual cost per channel.
- Your actual fraud figures likely don't match what you see on your dashboard.
- Your checkout process may be lowering your conversion rate without you even realizing it.
- You’re choosing between a payment gateway and an aggregator based on incomplete data.
Mercado Pago, Nuvei, Fintoc, Lyra, and Klap process millions of transactions in the region, and this is what they see in their day-to-day operations—not just in product theory—regarding where margins are lost. They shared this in the webinar organized by Known Online: “The Hidden Cost of e-Commerce in Latin America: Fraud, Fees, and Conversion Rates You’re Losing Without Realizing It.”
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