How Will Marketplace Specialists Use Artificial Intelligence to Protect Their Margins in 2026?
To understand the real impact of AI on marketplaces, six leaders in marketplace operations in Latin America sat down to answer the same question from different perspectives : How are they using data and Artificial Intelligence to make better decisions regarding pricing, inventory, and revenue on marketplaces?
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Marketplace Strategy: Balancing Sales Volume and Margin Protection
The benefits of being on a marketplace are clear: massive access to customers, rapid scalability, and reduced commercial barriers. However, without a properly aligned marketplace strategy, that volume doesn’t always translate into structural profitability, given that the complex structure of costs and commissions can significantly impact the operating margin. The strategic question for sales directors and CFOs is: How can we maintain growth without sacrificing digital EBITDA?
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