CRO for e-commerce: Boosting conversion rates is the most cost-effective strategy you'll ever implement
3 quick wins to convert the click you've already paid for: show the total cost before checkout, remove friction from the checkout process, and make your site's search feature drive sales. Increasing the conversion rate from 1.2% to 1.5% generates 25% more sales with the same advertising budget. To achieve the same results by buying traffic, you’d have to invest about 25% more—and with CPCs on the rise, probably quite a bit more. With that as a starting point, Ariel Bortz, Chief Operating Officer of Known Online, It was featured in our webinar "More sales. More profitability. Less waste"The Conversion Block: How to Do It" CRO for e-commerce and to better convert the traffic you're already paying for.
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CRO: improve your E-Commerce conversion rate with 16 key strategies
There is more and more competition in ecommerce, so improving the conversion rate (CRO) of your site is key. It is not enough to attract visitors: the important thing is that these visits become customers thanks to a good shopping experience. The conversion rate shows if your business is achieving its goals. In this post we will look at practical strategies to improve it, focusing on the user experience.
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CRO success story: Corona.cl (in spanish)
En sólo cuatro meses la tienda chilena aumentó un 25% su tasa de...
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Caso de éxito en CRO: YaEstá.com
En sólo tres meses duplicó su tasa de conversión. Compartimos el caso...
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