Komatsu, referente global en maquinaria pesada y soluciones para industrias de alto exigencia, buscaba fortalecer su presencia digital en Chile con un objetivo claro: convertir su ecosistema online en un canal comercial más eficiente, confiable y alineado con la experiencia de marca que caracteriza a la compañía. El desafío para nuestros equipos de Diseño y Marketing fue traducir la complejidad técnica de su negocio en una interfaz intuitiva que generara confianza inmediata. El objetivo central era capturar demanda cualificada —usuarios con intención de compra real en un mercado especializado— e impulsar la visibilidad digital orgánica de un catálogo técnico profundo, transformando la plataforma en un canal comercial eficiente y alineado a los estándares globales de la compañía.
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ACWS es una compañía enfocada en comercializar sus productos a través del ecommerce y en potenciar su presencia en el mercado B2B. Operan en Chile como representantes estratégicos de marcas internacionales especializadas en el nicho de pequeños mamíferos, aves y reptiles, gestionando un inventario estructurado en cinco verticales: Nutrición, Salud, Higiene, Enriquecimiento y Habitabilidad. En este escenario de múltiples líneas de negocio, el objetivo central de la compañía no era simplemente "vender más", sino construir una arquitectura comercial capaz de soportar el escalamiento operativo. Necesitaban optimizar el ROAS de su ecommerce para asegurar la rentabilidad de la inversión publicitaria y segmentar su comunicación según el comportamiento transaccional de cada audiencia. Para lograrlo, ACWS trabajó junto a Known Online con una meta clara: profesionalizar su estrategia de medios, identificar oportunidades de crecimiento y construir una base de conocimiento que permitiera tomar mejores decisiones comerciales a partir de datos.
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Cummins es una compañía reconocida en la industria de repuestos y componentes,...
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Caso de éxito de Chaide: ROAS por encima de 20 en Paid Media mediante gestión 360° del canal digital
Chaide, empresa enfocada en fortalecer su ecommerce, enfrentaba el reto de consolidar...
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Te invitamos a conocer cómo Known Online ayudó al Grupo Agrana con el desarrollo de su plataforma B2B sobre Magento 2, juntos con el armado de un módulo de integración de facturación y cálculo de impuestos en el checkout con Facturante. Sigue leyendo para descubrir cuáles fueron los beneficios que esta solución trajo a la experiencia de compra de sus clientes.
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We invite you to watch Kross.cl's Business Case Capsule that took place during the Ecommerce Day in Chile with an analytical and precise look, with real figures, concrete strategies and specific results. At the end you will be able to access the complete video.
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Correos Chile, one of the leading logistics and shipping companies in the country, operates in a highly competitive sector that requires efficient and effective logistics management. In a context where consumer expectations are increasingly high and the demand for an agile delivery service is paramount, Correos Chile set itself the goal of improving its operation by integrating with VTEX. The company sought to optimize the management of multiple stores and offer its end customers a more agile and transparent shipping experience. The main challenge was to manually manage the update of rates, delivery statuses and the administration of integrated stores, which generated inconsistencies and considerably delayed response times. Correos Chile decided to collaborate with Known Online to implement a solution that would not only increase operational efficiency, but also improve traceability and customer service.
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Comprehensive ecommerce optimization on Shopify was key for HOM, a leading company in the e-commerce and home sector, to expand its market and improve its operational efficiency. With increasing competition and the complexity of digital interactions, the brand was in need of modernizing and unifying its sales systems. HOM's main goal was to provide a more seamless and consistent shopping experience for its customers across all touch points, from its online store to its physical branches. To meet its ambitious goals, HOM decided to collaborate with Known Online, a firm recognized for its expertise in omnichannel technology architecture consulting, and the development and implementation of end-to-end solutions that connect all aspects of digital commerce. This case study explores how this collaboration enabled HOM to achieve its expansion and operational efficiency goals.
At Lo Valledor, a benchmark for more than 80 years in the wholesale distribution of meat in Chile, commercial efficiency is key to sustaining the level of service that its customers in the HORECA sector, the traditional channel and large distributors expect every day.
When his team decided to modernize the way it communicates with customers and prospects, a challenge arose: to implement an omnichannel system capable of automating campaigns, improving response times and delivering relevant information at every interaction.
In this case study we tell you how we worked with Lo Valledor to organize their processes, enhance their digital communication and create a more agile and scalable commercial flow.
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Farmacias Ahumada is a well-known pharmacy chain in Latin America, dedicated to offering pharmaceutical and personal care products to its customers. In a highly competitive environment, the company faced the need to keep its product catalog updated and optimized to meet the demands of ecommerce. In order to improve the user experience and increase the organic visibility of the site, Farmacias Ahumada sought a solution based on SEO-focused cataloging that would allow them to manage their extensive catalog efficiently and effectively.
Farmacias Ahumada's business objective focused on accelerating its ability to launch new categories and products on its ecommerce platform, ensuring quality content that not only attracts customers, but also ranks favorably in search engines. However, the reality of managing the information coming from its suppliers showed serious obstacles on its path to optimization.