The Line: A proprietary, stable, and reliable store locator
The Line is a leading Chilean chain specializing in fashion streetwear and sneaker culture, with a strong presence in both its e-commerce platform and brick-and-mortar stores. By carrying highly sought-after global brands—such as Nike, Adidas Originals, Jordan, and Puma—the brand caters to urban consumers who have high expectations for the digital experience. To consolidate its strategy omnichannel, The Line needed to ensure that the bridge between its online store and its physical retail locations functioned flawlessly. Through its Evolutive Support service, Known Online intervened on the platform to resolve a critical availability issue.
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E-commerce Operations Under Pressure: How to Maintain Speed and Profitability in Latin America
The Logistics has evolved from a supporting function to a critical factor in conversion, customer experience, and profitability. This webinar brought together five leading figures in Latin American e-commerce logistics to quantify something that most teams sense but don’t fully measure: Logistics costs are rising, customers are demanding ever-faster deliveries, and profit margins aren’t keeping pace. Any team operating an e-commerce business in Latin America already knows this: logistics is no longer just a “support function”—it has become a critical factor in conversion, customer experience, and profitability.
DHL Supply Chain, Envíame, Pickit, Janis Commerce, and Paquery operate and process millions of orders per month in the region, and this is what they see in day-to-day operations—not just in product theory—regarding where conversion, customer experience, and margins fall short.
They shared it in the webinar organized by Known Online: “E-commerce Operations Under Pressure: How to Maintain Speed and Profitability in Latin America.”
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Evolutionary Support: GA.MA Peru Optimizes Its "Pick Up in Store" Service and Strengthens the Omnichannel Experience
GA.MA Peru is the Peruvian operation of the renowned Italian home appliance brand, positioned as a key player in the beauty and health sector. To meet the high demand for its products (hair dryers, hair straighteners, shavers, and hair clippers), the brand operates a robust online store with nationwide coverage and a network of physical stores where customers can pick up their orders. Within this ecosystem, it needed to strengthen one of the most critical moments in its omnichanneljourney: in-store pickup. The goal was clear: to align transactional communication with the operational reality of the stores to reduce friction, streamline in-person service, and improve the customer experience. To achieve this, the company relied on Known Online’s Evolutionary Support service—a model of continuous optimization that enabled the review, identification of pain points, and adjustment of automated messaging associated with “Pick up in store” orders. The initiative sought to improve the clarity of the process and ensure that every customer notification was triggered at the right time, directly impacting the omnichannel experience and end-user satisfaction.
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Cummins: 300% Digital Growth Through Omnichannel Logistics Infrastructure on VTEX
Cummins Chile, the local subsidiary of the global leader in the manufacture of high-power diesel engines and power generation systems, needed to evolve its digital channel to meet the demands of a highly specialized market. In the heavy-duty transportation and industrial machinery, the availability and accuracy of the parts catalog are not secondary considerations: they determine the operational continuity of transportation fleets, specialized repair shops, construction companies, and mining operations, which lose thousands of dollars for every hour their assets are idle.
The online sales channel needed to evolve from a simple, static catalog into a robust, autonomous transactional platform. The main challenge was to digitize a product portfolio with highly complex technical specifications, ranging from Valvoline oils and Meritor transmission systems to Frasle tires and brakes. Each part must be precisely matched to a specific engine model, year, and application, eliminating any margin for error during the purchase process to avoid costly returns of heavy merchandise. To address this need and accelerate access to critical components, Known Online designed and implemented an omnichannel digital ecosystem on theVTEX platform. The primary goal was to integrate a smart technical catalog with an efficient physical distribution network, while also offering interest-free financing options and preventive maintenance services.
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5 benefits of real-time omni-channel logistics
Real-time logistics omnichannel has become a key component for companies looking to improve efficiency and customer experience. In this article, we'll explore 5 key benefits this strategy can bring to your business: from creating exceptional customer experiences to improving operational efficiency and increasing sales and ROI.
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