Digital Marketing

Automation: The Silent Engine of Digital Growth

Automation is no longer an option reserved for large corporations: today, it is the starting point for any business

Effective Local SEO Strategies: Lessons Learned and Business Benefits

Expanding into new markets isn’t just about translating content—it’s about speaking the actual language of each audience. When localization is done right, it drives traffic, improves conversion rates, and opens up business opportunities that didn’t exist before. But if it’s carried out without a clear strategy, it can consume time, budget, and effort without generating results. That’s why understanding what works, what to avoid, and how to prioritize is key to achieving localization that truly drives business growth. Keep reading to learn more effective Local SEO strategies.

Research: The Foundation of Performance Marketing and Strategic Decisions

In digital marketing, the best decisions aren't made based on intuition, but on knowledge.
Research —or performance research—is the starting point for building data-driven strategies, understanding the audience, and anticipating market behavior.

Komatsu Boosts Its Digital Channel with a 315% Increase in Visibility

Komatsu, a global leader in heavy equipment and solutions for high-demand industries , sought to strengthen its digital presence in Chile with a clear goal: to transform its online ecosystem into a more efficient and reliable sales channel that aligns with the brand experience that defines the company. The challenge for our Design and Marketing was to translate the technical complexity of its business into an intuitive interface that would generate immediate trust. The primary goal was to capture qualified demand—users with genuine purchase intent in a specialized market—and boost the organic digital visibility of an extensive technical catalog, transforming the platform into an efficient sales channel aligned with the company’s global standards.

Strategy and Content Creation: How to Align Communication, Data, and Performance

In today's digital landscape, content is no longer just a communication tool—it is a strategic asset. Every piece of text, image, video, or user interaction has the power to build brand awareness, drive conversions, and strengthen customer relationships.

ACWS increased its digital revenue fivefold and doubled its ROAS

ACWS is a company focused on marketing its products through e-commerce and strengthening its presence in the B2B market. They operate in Chile as strategic representatives of international brands specializing in the niche market of small mammals, birds, and reptiles, managing an inventory organized into five categories: Nutrition, Health, Hygiene, Enrichment, and Housing. In this multi-business-line environment, the company’s primary objective was not simply to “sell more,” but to build a commercial architecture capable of supporting operational scaling. They needed to optimize their e-commerce ROAS to ensure the profitability of their advertising investment and segment their messaging based on each audience’s transactional behavior. To achieve this, ACWS partnered with Known Online with a clear goal: to professionalize its media strategy, identify growth opportunities, and build a knowledge base that would enable better data-driven business decisions.

IUSA Mexico Case Study: +422% in clicks and a 5x increase in qualified traffic through SEO/GEO/AEO

IUSA, a company in the industrial and technical materials sector in Mexico, needed to optimize its digital lead generation strategy to capitalize on the highly specialized demand from engineers, contractors, and technical buyers. In complex B2B markets, where research cycles are lengthy, relying exclusively on paid advertising channels increases operating costs and erodes profit margins.

The strategic objective was to transform the organic channel into a structural asset for the business. The goal was not simply to “get clicks,” but to build an efficient acquisition architecture that would capture searches with high purchase intent, position the most profitable products in the catalog, and sustainably reduce dependence on mandatory advertising spend.

Josimar's digital channel revenue grows by 110%

Josimar, one of the physical supermarket in Argentina, was looking to take a definitive leap forward in the maturity of its digital operations. With a robust physical presence across multiple locations and its own online sales channel built on the VTEX platform, the challenge was not merely to increase order volume. The strategic objective was to build an efficient, highly measurable, and profitable digital channel capable of capturing daily demand for high-turnover categories—from groceries and beverages to fresh produce and meat—and transforming it into organic growth and long-term revenue. To achieve this, it was necessary to professionalize the management of the site and implement an end-to-end strategy that would unify performance, automation and advanced analytics . Known Online supported the company through this transition by designing an implementation aimed at optimizing the return on advertising investment and building loyalty among the brand’s repeat customers.

How a Content Strategy Helps You Build Customer Loyalty

If youre-commerce business is still paying advertising to get a customer who has already bought from you to buy again, your ecosystem is losing profitability. Reducing your content strategy to mere isolated articles means wasting one of the most powerful tools for scaling your business. When content is structured as a transactional framework, it ceases to be a cost center and becomes one of the main drivers of repeat purchases. With advertising inflation constantly driving up the CAC, content ceases to be a marketing tactic and becomes a retention asset. Operating without structured content flows to maximize LTV not only creates operational inefficiencies but also directly undermines the business’s net margin and profitability.

Colloky Case Study: +65% in organic revenue and +376% in SEO/GEO/AEO impressions

Colloky, a retail brand specializing in clothing, footwear, and children’s fashion in Chile, faced a common strategic challenge on mass-market e-commerce platforms. With an extensive, dynamic catalog segmented by complex categories that vary by gender, season, and a child’s developmental stage, the site’s organic visibility was limited by two critical factors: aggressive competition from large general marketplaces and the fragmentation of search engines’ crawl budget due to the large number of active filters for sizes, colors, and styles.

The business objective was not simply to increase overall site traffic. The goal was to build a robust information architecture, streamline indexing processes to enhance the online store’s faceted navigation, and capture highly qualified demand at the top of the sales funnel. To achieve this, Known Online designed a comprehensive SEO/GEO/AEO positioning strategy that combined advanced technical optimization with a continuous editorial structure of high semantic relevance. In this way, we succeeded in transforming the organic traffic channel into a commercial asset in its own right, capable of sustainably fueling and reducing conversion costs across the brand’s entire digital ecosystem.