UX

TUA es una reconocida cadena chilena de retail de belleza que comercializa marcas profesionales líderes en las categorías de haircare, skincare y electrodomésticos de belleza. Bajo el concepto "TUActitud es tu belleza", la marca reúne en un solo lugar una propuesta especializada y accesible para la rutina diaria de cuidado personal, operando a través de una red de tiendas físicas y un e-commerce oficial con cobertura en todo el territorio chileno. Para un catálogo extenso y con alta variedad de productos, la fluidez al explorar las categorías es un factor crítico de conversión. A través de su servicio de Soporte Evolutivo, Known Online ejecutó una intervención técnica clave en la plataforma de TUA para corregir un problema de usabilidad estructural y elevar el rendimiento de navegación.

Levi's® Argentina es la operación local de una de las marcas de indumentaria más icónicas y reconocidas a nivel global, con más de 170 años de historia en el sector textil. Su propuesta de valor combina una robusta red de tiendas físicas con un ecommerce que distribuye su catálogo premium de jeans, indumentaria y accesorios a todo el país. Para una marca aspiracional enfocada en el consumidor final (D2C), el canal mobile representa la principal puerta de entrada al descubrimiento de productos. Bajo el servicio de Soporte Evolutivo, Known Online intervino el e-commerce de Levi's® con un enfoque 100% centrado en la Experiencia de Usuario (UX), destrabando una de las mayores fricciones visuales en el flujo de navegación móvil.

TUA Argentina, a leading company in the distribution and marketing of hair care, cosmetics, and beauty appliances beauty, skincare, and advanced hair treatments, has established itself as the leading reference for both professional stylists and personal care enthusiasts. With a robust catalog featuring prestigious international brands and a nationwide logistics network, the company faced the challenge of optimizing the profitability of its digital channel without resorting to margin erosion through widespread sales promotions. The online sales channel, developed on the VTEX IO, handled a high volume of daily visits. However, purchases of products requiring mandatory technical accessories (such as hair dyes that need specific oxidizers or treatments that require sequential steps) were often completed in a fragmented manner. If the user did not add the correct activator, the product’s effectiveness was compromised, increasing operational friction in the after-sales support service. To resolve this inefficiency and organically increase the average order value per transaction, Known Online designed and programmed a custom intelligent cross-selling system. The goal was to transform the product page into a digital beauty advisor capable of guiding customers through the purchase of complete routines in a single step.

Autodo is an Argentine company specializing in the nationwide distribution of auto parts and tires. With a massive inventory of over 100,000 items in stock and a value proposition that places high demands on logistics—including same-day shipping within the AMBA, in-person pickup at its General Pacheco branch, and financing in up to 6 interest-free installments— the performance of its digital channel is critical to the business. To scale its revenue and optimize conversion, the company needed to address inefficiencies in the purchasing journey on its e-commerce site. Known Online took on the project by integrating its VTEX Redesign and Evolutionary Support services, structuring a solution aimed at eliminating transactional friction without compromising the continuity of business operations.

Contar con un sitio web optimizado y fácil de interpretar para Google puede marcar la diferencia entre captar nuevos clientes o pasar desapercibido en los resultados de búsqueda. A continuación, exploramos las principales estrategias de SEO que toda tienda online debería aplicar para aumentar su presencia y posicionamiento en el entorno digital.

In the competitive world of e-commerce, E-commerce UX has positioned itself as a crucial element that can determine the success or failure of an online store. UX user experience research focuses on understanding how users interact with a website, allowing companies to make strategic improvements that optimize navigation, reduce frustration and ultimately increase conversions.

Chaide, a leading company in the household industry in Ecuador, faced the need to modernize its digital platform to optimize the shopping experience of its users. In this competitive context and with ambitious business objectives, it was key to bet on a comprehensive approach to e-commerce platform development on VTEX, integrations and evolutionary support that would allow to carry out a complete overhaul of its ecommerce. The company was looking for a solution that would not only improve the aesthetics and functionality of its website, but also drive online sales through an optimized user experience and effective integration with its SAP ERP.

Galpón de Ropa, an ecommerce specialized in new and used clothing , trusted Known Online to boost its digital operation from two key fronts: the development and evolutionary support in VTEX and a robust and results-oriented SEO strategy. The goal was clear: increase organic presence, improve user experience and strengthen brand identity. In this post we tell you how we managed to improve their ecommerce with customized solutions. Read on!

Are you wondering how to prepare your store to sell more during Christmas? You're in the right place! At Known Online, we understand the importance of making the most of the holiday season. In this post we share with you 10 strategies to boost your online sales during Christmas that will help you stand out and attract more customers.

E-commerce is a dynamic and constantly evolving industry worldwide. For this reason, it is crucial to keep abreast of the trends that are defining the future of this sector. This 2024 presents a complex and challenging landscape, marked by the gradual recovery from the COVID-19 pandemic and other economic and geopolitical problems in Latin America. Despite these challenges, it is important to stay on top of ecommerce development trends to take advantage of growth opportunities.