UX

A larger advertising budget does not necessarily mean greater profitability

You increase your ad spend on Google, Meta, or Mercado Ads, but sales aren’t growing at the same rate. The typical reaction from a marketing team is to ask for better optimization. But the question a CEO, CFO, or Growth Manager really needs to answer is this: What are we teaching the algorithm to recognize as profit, and does that number appear on the income statement—or only in the campaign dashboard?

This is the question we hear most often from those who decide on acquisition budgets in Latin America, and the answer lies in four specific areas: how ad platforms are fed, how closely SEO and automation are tied to those campaigns, what the website does with the traffic that’s already been paid for, and what data is used to make decisions. These are the same four key areas we’ll be breaking down in the upcoming Known Online webinar— and the ones we work on every day with e-commerce and B2B teams across the region.

Evolving Support: Levi's Argentina Eliminates UX Friction on Mobile

Levi's® Argentina is the local operation of one of the brands of clothing One of the most iconic and globally recognized brands, with over 170 years of history in the textile industry. Its value proposition combines a robust network of brick-and-mortar stores with an e-commerce platform that distributes its premium catalog of jeans, apparel, and accessories throughout the country. For an aspirational brand focused on the end consumer (D2C), the mobile channel represents the primary gateway to product discovery. Through its Evolutive Support service, Known Online optimized Levi's® e-commerce platform with an approach 100% centered on the User Experience (UX), resolving one of the biggest visual obstacles in the mobile navigation flow.

TUA Eliminates Infinite Scrolling and Speeds Up Its Mobile User Experience

TUA is a well-known Chilean retail chain specializing in beauty which sells leading professional brands in the hair care, skin care, and beauty appliances categories. Under the slogan “Your Attitude Is Your Beauty,” the brand brings together in one place a specialized and accessible selection for daily personal care routines, operating through a network of brick-and-mortar stores and an e-commerce an official platform with coverage throughout Chile. For a comprehensive catalog featuring a wide variety of products, the ease of navigating through categories is a critical factor in conversion. Through its Evolutive Support service, Known Online implemented a key technical intervention on TUA’s platform to correct a structural usability issue and improve navigation performance.

TUA Argentina: Boosting the average order value through one-click cross-selling on VTEX IO

TUA Argentina, a leading company in the distribution and marketing of hair care, cosmetics, and beauty appliances beauty, skincare, and advanced hair treatments, has established itself as the leading reference for both professional stylists and personal care enthusiasts. With a robust catalog featuring prestigious international brands and a nationwide logistics network, the company faced the challenge of optimizing the profitability of its digital channel without resorting to margin erosion through widespread sales promotions. The online sales channel, developed on the VTEX IO, handled a high volume of daily visits. However, purchases of products requiring mandatory technical accessories (such as hair dyes that need specific oxidizers or treatments that require sequential steps) were often completed in a fragmented manner. If the user did not add the correct activator, the product’s effectiveness was compromised, increasing operational friction in the after-sales support service. To resolve this inefficiency and organically increase the average order value per transaction, Known Online designed and programmed a custom intelligent cross-selling system. The goal was to transform the product page into a digital beauty advisor capable of guiding customers through the purchase of complete routines in a single step.

Autodo Case Study: VTEX Redesign and Scalable Support for a Catalog of Over 100,000 Replacement Parts

Autodo is an Argentine company specializing in the nationwide distribution of auto parts and tires. With a massive inventory of over 100,000 items in stock and a value proposition that places high demands on logistics—including same-day shipping within the AMBA, in-person pickup at its General Pacheco branch, and financing in up to 6 interest-free installments— the performance of its digital channel is critical to the business. To scale its revenue and optimize conversion, the company needed to address inefficiencies in the purchasing journey on its e-commerce site. Known Online took on the project by integrating its VTEX Redesign and Evolutionary Support services, structuring a solution aimed at eliminating transactional friction without compromising the continuity of business operations.

Mejores prácticas de SEO para comercio electrónico: guía para el éxito en la búsqueda de Google

Contar con un sitio web optimizado y fácil de interpretar para Google puede marcar la diferencia entre captar nuevos clientes o pasar desapercibido en los resultados de búsqueda. A continuación, exploramos las principales estrategias de SEO que toda tienda online debería aplicar para aumentar su presencia y posicionamiento en el entorno digital.

The importance of UX research in E-commerce: keys to boost your business

In the competitive world of e-commerce, E-commerce UX has positioned itself as a crucial element that can determine the success or failure of an online store. UX user experience research focuses on understanding how users interact with a website, allowing companies to make strategic improvements that optimize navigation, reduce frustration and ultimately increase conversions.

Chaide boosts its ecommerce: successful migration to VTEX and improved conversion rate

Chaide, a leading company in the household industry in Ecuador, faced the need to modernize its digital platform to optimize the shopping experience of its users. In this competitive context and with ambitious business objectives, it was key to bet on a comprehensive approach to e-commerce platform development on VTEX, integrations and evolutionary support that would allow to carry out a complete overhaul of its ecommerce. The company was looking for a solution that would not only improve the aesthetics and functionality of its website, but also drive online sales through an optimized user experience and effective integration with its SAP ERP.

Get ready for Christmas: Strategies to boost your online sales!

Are you wondering how to prepare your store to sell more during Christmas? You're in the right place! At Known Online, we understand the importance of making the most of the holiday season. In this post we share with you 10 strategies to boost your online sales during Christmas that will help you stand out and attract more customers.