E-commerce Analytics: AI Optimizes Exactly What You Show It
3 quick wins to help the AI knows what a good sale looks like for you: sync GA4 with your ERP in 72 hours, complete the server-side signal, and optimize for profit margin, not revenue. If your “thank you” page registers a purchase every time someone reloads it, the algorithm learns that your best customer is someone who reloads pages. Using that example, Ariel Bortz, COO of Known Online, explained in our webinar“More Sales. More Profitability. Less Waste” why e-commerce analytics is no longer just a technical issue.
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Ecommerce analytics: leveraging data to drive business sales
In the competitive world of e-commerce, understanding and using data effectively has become a key differentiator for companies looking to increase sales. Implementing the right analytics not only provides valuable insights into consumer behavior, but also enables better strategic decision making. Below, we will explore how the use of data analytics in ecommerce can transform a company's sales dynamics.
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Arredo Case Study: SEO, Analytics and VTEX Evolutionary Support
Arredo, the Argentine and family company with more than 40 years in...
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Case Study: Measuring HR actions for Mercado Libre
Mercado Libre is the leader in E-commerce in Latin America and the...
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Successful case in Analytics and Training: Corona.cl
Chilean multi-store entered the process of becoming a Data Driven Company Data...
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Tía Case Study: Evolutionary VTEX and Analytics Support
The supermarket chain Tía began to venture into ecommerce in 2018, and...
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Whirlpool Case Study: Implementing Measurements with Google Analytics, Tag Manager and Data Studio
Whirlpool, a world leader in kitchen and laundry appliances, has established itself...
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ASW Group Case Study: VTEX IO Migration and Analytics and BI Consulting
We share with you how the migration to VTEX IO of Tommy Hilfiger Guatemala, Dominican Republic and Peru, and the consulting work in Analytics and BI that helped to have a better strategy and implementation of data measurement to then be able to make decisions that benefit the group.
Read MoreImplementation of Pharmacys' GA4 and its native Android and iOS apps.
In the competitive world of e-commerce, it is essential to have tailored data measurement strategies that enable informed decision making. Known Online successfully implemented GA4 and its native Android and iOS apps for Pharmacys, the leading Ecuadorian pharmacy chain with more than 17 years in the market.
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Analytics Case Study: Digital House
We tell you about the success story of Digital House where we...
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