ACWS is a company focused on marketing its products through e-commerce and strengthening its presence in the B2B market. They operate in Chile as strategic representatives of international brands specializing in the niche market of small mammals, birds, and reptiles, managing an inventory organized into five categories: Nutrition, Health, Hygiene, Enrichment, and Housing. In this multi-business-line environment, the company’s primary objective was not simply to “sell more,” but to build a commercial architecture capable of supporting operational scaling. They needed to optimize their e-commerce ROAS to ensure the profitability of their advertising investment and segment their messaging based on each audience’s transactional behavior. To achieve this, ACWS partnered with Known Online with a clear goal: to professionalize its media strategy, identify growth opportunities, and build a knowledge base that would enable better data-driven business decisions.
The Challenge: How to Optimize ROAS for E-commerce
ACWS’s main challenge was to boost the sales of its products through e-commerce in a competitive environment, where it was not only necessary to generate more sales, but also to do so using a more efficient and scalable digital strategy.
In addition, the brand needed to strengthen its position in the B2B market by optimizing its communication to connect with different audience segments and improve the performance of its promotional campaigns. In other words, the challenge was not just to sell more, but to sell better and more profitably.
The Solution
Known Online developed and implemented a strategic communication plan aimed at positioning the brand through advertising campaigns focused on increasing revenue and improving return on investment. The work centered on building a smarter, data-driven media structure aligned with ACWS’s business objectives.
The scope of the project included running campaigns on Google and Meta Ads, along with data-driven media plans to better allocate available resources. New audiences were also targeted based on behavior and stage in the funnel, and ads tailored to each segment were created to maximize the relevance of the message.
- Ad campaigns on Google and Meta Ads.
- Data-driven media plans.
- New audiences based on data and funnel stages.
- Development of ads tailored to specific audience segments.
The results
The strategy led to significant growth in ACWS’s digital business. Revenue increased fivefold, reflecting a major leap in scale and commercial capacity through digital channels.
At the same time, ROAS doubled, demonstrating a substantial improvement in the efficiency of advertising spending. In addition, the brand was able to identify its audience more precisely and determine which messages worked best for each segment, thereby strengthening its communication capabilities and optimizing its future decisions.
- Revenue Growth: Digital revenue increased fivefold
- Advertising ROI: The overall ROAS for the digital business doubled
- Greater clarity regarding target audiences.
- A better understanding of which messages are most effective for each audience.
This case demonstrates that when strategy, data, and execution work together, growth is not only possible but also sustainable. In industries where competition demands commercial precision and efficiency in every investment, Known Online has established itself as a strategic partner capable of translating digital marketing into concrete business results.
If you lead e-commerce for brands with complex inventories and need to improve your structural ROAS, contact us.
