Digital Marketing

Portal B2B: por qué el problema casi nunca es la plataforma

La mayoría de las empresas que implementan un portal B2B dan por hecho que el problema es tecnológico. Eligen plataforma, contratan desarrollo, lanzan. Seis meses después, el equipo comercial sigue respondiendo cotizaciones por mail. El portal existe. El cuello de botella también.

Cuando el modelo comercial no está definido antes de elegir la tecnología, la plataforma no elimina la fricción: la desplaza a otro punto de la operación. A continuación, los cuatro bloques que separan un proyecto de comercio B2B que escala de uno que queda como demo interna.

Success Story at Josimar Supermarkets: +80% Year-Over-Year Growth in Online Transactions

Josimar is a family-owned supermarket chain with more than 60 years of history in Greater Buenos Aires. Founded in 1964 in the city of Lanús, the company grew from a small neighborhood grocery store to become a network of modern stores, with more than 300 employees and a value proposition centered on convenience, product variety, and personalized service.

Against the backdrop of rapidly growing e-commerce in Argentina, Josimar recognized the need to take a strategic leap: to leverage its online sales channel as a driver of real growth and improve the operational efficiency of its digital operations. To that end, it chose Known Online as its technology and marketing partner.

Effective Local SEO Strategies: Lessons Learned and Business Benefits

Expanding into new markets isn’t just about translating content—it’s about speaking the actual language of each audience. When localization is done right, it drives traffic, improves conversion rates, and opens up business opportunities that didn’t exist before. But if it’s carried out without a clear strategy, it can consume time, budget, and effort without generating results. That’s why understanding what works, what to avoid, and how to prioritize is key to achieving localization that truly drives business growth. Keep reading to learn more effective Local SEO strategies.

Komatsu Boosts Its Digital Channel with a 315% Increase in Visibility

Komatsu, a global leader in heavy equipment and solutions for high-demand industries , sought to strengthen its digital presence in Chile with a clear goal: to transform its online ecosystem into a more efficient and reliable sales channel that aligns with the brand experience that defines the company. The challenge for our Design and Marketing was to translate the technical complexity of its business into an intuitive interface that would generate immediate trust. The primary goal was to capture qualified demand—users with genuine purchase intent in a specialized market—and boost the organic digital visibility of an extensive technical catalog, transforming the platform into an efficient sales channel aligned with the company’s global standards.

Strategy and Content Creation: How to Align Communication, Data, and Performance

In today's digital landscape, content is no longer just a communication tool—it is a strategic asset. Every piece of text, image, video, or user interaction has the power to build brand awareness, drive conversions, and strengthen customer relationships.

ACWS increased its digital revenue fivefold and doubled its ROAS

ACWS is a company focused on marketing its products through e-commerce and strengthening its presence in the B2B market. They operate in Chile as strategic representatives of international brands specializing in the niche market of small mammals, birds, and reptiles, managing an inventory organized into five categories: Nutrition, Health, Hygiene, Enrichment, and Housing. In this multi-business-line environment, the company’s primary objective was not simply to “sell more,” but to build a commercial architecture capable of supporting operational scaling. They needed to optimize their e-commerce ROAS to ensure the profitability of their advertising investment and segment their messaging based on each audience’s transactional behavior. To achieve this, ACWS partnered with Known Online with a clear goal: to professionalize its media strategy, identify growth opportunities, and build a knowledge base that would enable better data-driven business decisions.

IUSA Mexico Case Study: +422% in clicks and a 5x increase in qualified traffic through SEO/GEO/AEO

IUSA, a company in the industrial and technical materials sector in Mexico, needed to optimize its digital lead generation strategy to capitalize on the highly specialized demand from engineers, contractors, and technical buyers. In complex B2B markets, where research cycles are lengthy, relying exclusively on paid advertising channels increases operating costs and erodes profit margins.

The strategic objective was to transform the organic channel into a structural asset for the business. The goal was not simply to “get clicks,” but to build an efficient acquisition architecture that would capture searches with high purchase intent, position the most profitable products in the catalog, and sustainably reduce dependence on mandatory advertising spend.

Josimar's digital channel revenue grows by 110%

Josimar, one of the physical supermarket in Argentina, was looking to take a definitive leap forward in the maturity of its digital operations. With a robust physical presence across multiple locations and its own online sales channel built on the VTEX platform, the challenge was not merely to increase order volume. The strategic objective was to build an efficient, highly measurable, and profitable digital channel capable of capturing daily demand for high-turnover categories—from groceries and beverages to fresh produce and meat—and transforming it into organic growth and long-term revenue. To achieve this, it was necessary to professionalize the management of the site and implement an end-to-end strategy that would unify performance, automation and advanced analytics . Known Online supported the company through this transition by designing an implementation aimed at optimizing the return on advertising investment and building loyalty among the brand’s repeat customers.

How a Content Strategy Helps You Build Customer Loyalty

If youre-commerce business is still paying advertising to get a customer who has already bought from you to buy again, your ecosystem is losing profitability. Reducing your content strategy to mere isolated articles means wasting one of the most powerful tools for scaling your business. When content is structured as a transactional framework, it ceases to be a cost center and becomes one of the main drivers of repeat purchases. With advertising inflation constantly driving up the CAC, content ceases to be a marketing tactic and becomes a retention asset. Operating without structured content flows to maximize LTV not only creates operational inefficiencies but also directly undermines the business’s net margin and profitability.

Customer Retention vs. Acquisition: Why Does Separating These Metrics Undermine Your Digital Profitability?

To discuss whether an e-commerce should invest in acquisition or retention is a misdiagnosis. From a structural perspective and in terms of impact on EBITDA, treating traffic acquisition and the repurchase cycle as independent variables is one of the main causes of operating margin loss. A scalable digital business does not choose between acquisition and retention; it integrates both dynamics. Without acquisition, there is no market volume, and without retention, there is no operating margin. The real challenge is to build an architecture where both strategies work toward a single metric of success: the LTV/CAC ratio.