¿Qué es un seller center y qué beneficios trae a tu e-commerce?
En la actualidad, uno de los principales desafíos de las tiendas digitales es la gestión eficiente y rentable de múltiples vendedores dentro de un mismo ecosistema. Para dar respuesta a esta problemática, es fundamental entender qué es un seller center: una plataforma o módulo que permite administrar y sincronizar en tiempo real múltiples catálogos, inventarios y procesos vinculados a vendedores externos dentro de un marketplace o e-commerce corporativo.
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Estrategia en Marketplaces: El balance entre volumen de ventas y protección de margen
Las ventajas de estar en un marketplace son evidentes: acceso masivo a clientes, escalabilidad rápida y reducción de barreras comerciales. Sin embargo, sin una estrategia en marketplaces correctamente alineada, ese volumen no siempre se traduce en rentabilidad estructural, dado que la compleja arquitectura de costos y comisiones puede afectar el margen operativo de manera significativa. La pregunta estratégica para directores comerciales y CFOs es: ¿cómo mantener el crecimiento sin sacrificar EBITDA digital?
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Automation: The Silent Engine of Digital Growth
Automation is no longer an option reserved for large corporations: today, it is the starting point for any business
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Success Story at Josimar Supermarkets: +80% Year-Over-Year Growth in Online Transactions
Josimar is a family-owned supermarket chain with more than 60 years of history in Greater Buenos Aires. Founded in 1964 in the city of Lanús, the company grew from a small neighborhood grocery store to become a network of modern stores, with more than 300 employees and a value proposition centered on convenience, product variety, and personalized service.
Against the backdrop of rapidly growing e-commerce in Argentina, Josimar recognized the need to take a strategic leap: to leverage its online sales channel as a driver of real growth and improve the operational efficiency of its digital operations. To that end, it chose Known Online as its technology and marketing partner.
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Effective Local SEO Strategies: Lessons Learned and Business Benefits
Expanding into new markets isn’t just about translating content—it’s about speaking the actual language of each audience. When localization is done right, it drives traffic, improves conversion rates, and opens up business opportunities that didn’t exist before. But if it’s carried out without a clear strategy, it can consume time, budget, and effort without generating results. That’s why understanding what works, what to avoid, and how to prioritize is key to achieving localization that truly drives business growth. Keep reading to learn more effective Local SEO strategies.
Read MoreChaide Success Story: ROAS Over 20 in Paid Media Through 360° Management of the Digital Channel
Chaide, a company focused on strengthening its e-commerce operations, faced the challenge...
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Research: The Foundation of Performance Marketing and Strategic Decisions
In digital marketing, the best decisions aren't made based on intuition, but on knowledge.
Research —or performance research—is the starting point for building data-driven strategies, understanding the audience, and anticipating market behavior.
Cummins Chile Success Story: Boosts Its Online Store with a 220% Increase in Conversion and 60% More Sessions
Cummins is a well-known company in the spare parts and components industry,...
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Strategy and Content Creation: How to Align Communication, Data, and Performance
In today's digital landscape, content is no longer just a communication tool—it is a strategic asset. Every piece of text, image, video, or user interaction has the power to build brand awareness, drive conversions, and strengthen customer relationships.
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Komatsu Boosts Its Digital Channel with a 315% Increase in Visibility
Komatsu, a global leader in heavy equipment and solutions for high-demand industries , sought to strengthen its digital presence in Chile with a clear goal: to transform its online ecosystem into a more efficient and reliable sales channel that aligns with the brand experience that defines the company. The challenge for our Design and Marketing was to translate the technical complexity of its business into an intuitive interface that would generate immediate trust. The primary goal was to capture qualified demand—users with genuine purchase intent in a specialized market—and boost the organic digital visibility of an extensive technical catalog, transforming the platform into an efficient sales channel aligned with the company’s global standards.
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