SEO, GEO, and AEO in 2026: How to Prepare Your Brand for the New Search Ecosystem in 2026
Nearly 6 out of every 10 searches now end without a click to any website. That was the statistic Ariel Bortz, CEO of Known Online, used to open the webinar on SEO, GEO, and AEO: How to Prepare Your Brand for the New Search Ecosystem.
The question that defines a brand’s visibility today isn’t how many times it appears on Google, but whether the AI model that responds in its place knows enough about it to mention it. This is a comprehensive summary of what was presented—and proof that it works: the results of applying it to real accounts.
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B2B Portal: Why the Problem Is Almost Never the Platform
Most companies that implement a B2B portal assume the problem is technical. They choose a platform, hire developers, and launch it. Six months later, the sales team is still responding to quote requests via email. The portal exists. So does the bottleneck.
When the business model isn’t defined before choosing the technology, the platform doesn’t eliminate friction—it simply shifts it to another point in the operation. Below are the four factors that distinguish a scalable B2B commerce project from one that remains an internal demo.
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The Line: A proprietary, stable, and reliable store locator
The Line is a leading Chilean chain specializing in fashion streetwear and sneaker culture, with a strong presence in both its e-commerce platform and brick-and-mortar stores. By carrying highly sought-after global brands—such as Nike, Adidas Originals, Jordan, and Puma—the brand caters to urban consumers who have high expectations for the digital experience. To consolidate its strategy omnichannel, The Line needed to ensure that the bridge between its online store and its physical retail locations functioned flawlessly. Through its Evolutive Support service, Known Online intervened on the platform to resolve a critical availability issue.
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Evolving Support: Levi's Argentina Eliminates UX Friction on Mobile
Levi's® Argentina is the local operation of one of the brands of clothing One of the most iconic and globally recognized brands, with over 170 years of history in the textile industry. Its value proposition combines a robust network of brick-and-mortar stores with an e-commerce platform that distributes its premium catalog of jeans, apparel, and accessories throughout the country. For an aspirational brand focused on the end consumer (D2C), the mobile channel represents the primary gateway to product discovery. Through its Evolutive Support service, Known Online optimized Levi's® e-commerce platform with an approach 100% centered on the User Experience (UX), resolving one of the biggest visual obstacles in the mobile navigation flow.
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Germantec: Agile, Self-Managed, and Ultra-Fast B2B Browsing
Germantec Costa Rica is a leading distributor and industry leader in the professional and industrial cleaning sector, specializing in high-end solutions. The company represents top-tier global brands such as Kärcher, iRobot, Victory Innovations, Campbell Hausfeld, Trapp, Filmop, and Nutribullet, successfully serving both end consumers (B2C) and demanding corporate and institutional segments (B2B) through its e-commerce platform and network of brick-and-mortar stores. To consolidate its leadership in the corporate sector—where it sells complex machinery such as pressure washers, sweepers, and industrial vacuum cleaners—Germantec needed a digital ecosystem that spoke the language of its professional clients. Through its “Evolutive Support” service, Known Online customized the platform to design an exclusive, agile, and high-conversion environment.
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E-commerce Operations Under Pressure: How to Maintain Speed and Profitability in Latin America
The Logistics has evolved from a supporting function to a critical factor in conversion, customer experience, and profitability. This webinar brought together five leading figures in Latin American e-commerce logistics to quantify something that most teams sense but don’t fully measure: Logistics costs are rising, customers are demanding ever-faster deliveries, and profit margins aren’t keeping pace. Any team operating an e-commerce business in Latin America already knows this: logistics is no longer just a “support function”—it has become a critical factor in conversion, customer experience, and profitability.
DHL Supply Chain, Envíame, Pickit, Janis Commerce, and Paquery operate and process millions of orders per month in the region, and this is what they see in day-to-day operations—not just in product theory—regarding where conversion, customer experience, and margins fall short.
They shared it in the webinar organized by Known Online: “E-commerce Operations Under Pressure: How to Maintain Speed and Profitability in Latin America.”
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What is a Seller Center, and what benefits does it offer your e-commerce business?
Currently, one of the main challenges facing digital stores is the efficient and profitable management of multiple sellers within a single ecosystem. To address this issue, it is essential to understand what a seller center is : a platform or module that allows for the real-time management and synchronization of multiple catalogs, inventories, and processes linked to third-party sellers within a marketplace or corporate e-commerce platform.
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Marketplace Strategy: Balancing Sales Volume and Margin Protection
The benefits of being on a marketplace are clear: massive access to customers, rapid scalability, and reduced commercial barriers. However, without a properly aligned marketplace strategy, that volume doesn’t always translate into structural profitability, given that the complex structure of costs and commissions can significantly impact the operating margin. The strategic question for sales directors and CFOs is: How can we maintain growth without sacrificing digital EBITDA?
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The Hidden Cost of E-Commerce in Latin America: Why Your Margin Is Being Eroded by Payment Processors (and No One Is Tracking It)
How much profit are you losing every month without even realizing it? It’s a question that almost no e-commerce business in Latin America asks itself, because they track fraud, traffic, and overall conversion rates—but rarely audit the exact moment of payment, where three revenue leaks coexist simultaneously: checkout errors, poorly negotiated processing costs, and underreported fraud. If you manage payment methods for an e-commerce business, this directly affects you:
- You negotiate fees without looking at the actual cost per channel.
- Your actual fraud figures likely don't match what you see on your dashboard.
- Your checkout process may be lowering your conversion rate without you even realizing it.
- You’re choosing between a payment gateway and an aggregator based on incomplete data.
Mercado Pago, Nuvei, Fintoc, Lyra, and Klap process millions of transactions in the region, and this is what they see in their day-to-day operations—not just in product theory—regarding where margins are lost. They shared this in the webinar organized by Known Online: “The Hidden Cost of e-Commerce in Latin America: Fraud, Fees, and Conversion Rates You’re Losing Without Realizing It.”
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TUA Eliminates Infinite Scrolling and Speeds Up Its Mobile User Experience
TUA is a well-known Chilean retail chain specializing in beauty which sells leading professional brands in the hair care, skin care, and beauty appliances categories. Under the slogan “Your Attitude Is Your Beauty,” the brand brings together in one place a specialized and accessible selection for daily personal care routines, operating through a network of brick-and-mortar stores and an e-commerce an official platform with coverage throughout Chile. For a comprehensive catalog featuring a wide variety of products, the ease of navigating through categories is a critical factor in conversion. Through its Evolutive Support service, Known Online implemented a key technical intervention on TUA’s platform to correct a structural usability issue and improve navigation performance.
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