TUA Argentina, a leading company in the distribution and marketing of hair care, cosmetics, and beauty appliances beauty, skincare, and advanced hair treatments, has established itself as the leading reference for both professional stylists and personal care enthusiasts. With a robust catalog featuring prestigious international brands and a nationwide logistics network, the company faced the challenge of optimizing the profitability of its digital channel without resorting to margin erosion through widespread sales promotions. The online sales channel, developed on the VTEX IO, handled a high volume of daily visits. However, purchases of products requiring mandatory technical accessories (such as hair dyes that need specific oxidizers or treatments that require sequential steps) were often completed in a fragmented manner. If the user did not add the correct activator, the product’s effectiveness was compromised, increasing operational friction in the after-sales support service. To resolve this inefficiency and organically increase the average order value per transaction, Known Online designed and programmed a custom intelligent cross-selling system. The goal was to transform the product page into a digital beauty advisor capable of guiding customers through the purchase of complete routines in a single step.

Opaline, a well-established brand in the fashion e-commerce sector (fashion retail) sector, embarked on a digital transformation process with a critical financial and operational goal: to maximize the organic performance of its channel and mitigate at the source the risks associated with its technological migration to the VTEX platform. The project, launched in February 2025, required guided technical and strategic support to ensure that the infrastructure change would not erode existing visibility but would instead serve as a business catalyst. To this end, a strategy for information architecture and advanced semantic coverage was designed, focused on engaging the consumer throughout their entire decision-making cycle. The core of the work consisted of mapping and transforming informational search intent in the fashion sector into high-conversion transactional flows. Through this comprehensive SEO/GEO/AEO optimization, the strategy sought to consolidate the brand’s top-of-mind awareness and make the organic channel the first point of contact with qualified audiences. The ultimate goal was to build a proprietary digital asset capable of sustainably fueling and lowering conversion costs across the company’s entire commercial ecosystem, thereby reducing its structural dependence on paid advertising.

Atika, a Chilean company with more than 45 years of experience in the market for high-end wall and floor tiles, bathroom fixtures, and finishes for projects in architecture, design, and home, faced a strategic challenge related to its digital transformation. With four physical showrooms strategically located in Santiago, Viña del Mar, Concepción, and Puerto Varas, the brand has established itself as the undisputed leader for architects, construction companies, and private clients seeking premium products of European origin. Despite its solid reputation in the offline channel, the company needed to accelerate the performance of its online store, which ships throughout Chile. The goal was not merely to increase website traffic, but to establish the digital channel as an autonomous and profitable business unit, capable of attracting highly qualified audiences and sustainably reducing dependence on the traditional retail channel. To achieve this, Known Online designed a precision-targeted paid media strategy strategy aimed at capturing purchase intent during the inspiration and decision phases, transforming the advertising investment into a driver of profitability and scale.

Cummins Chile, the local subsidiary of the global leader in the manufacture of high-power diesel engines and power generation systems, needed to evolve its digital channel to meet the demands of a highly specialized market. In the heavy-duty transportation and industrial machinery, the availability and accuracy of the parts catalog are not secondary considerations: they determine the operational continuity of transportation fleets, specialized repair shops, construction companies, and mining operations, which lose thousands of dollars for every hour their assets are idle.

The online sales channel needed to evolve from a simple, static catalog into a robust, autonomous transactional platform. The main challenge was to digitize a product portfolio with highly complex technical specifications, ranging from Valvoline oils and Meritor transmission systems to Frasle tires and brakes. Each part must be precisely matched to a specific engine model, year, and application, eliminating any margin for error during the purchase process to avoid costly returns of heavy merchandise. To address this need and accelerate access to critical components, Known Online designed and implemented an omnichannel digital ecosystem on theVTEX platform. The primary goal was to integrate a smart technical catalog with an efficient physical distribution network, while also offering interest-free financing options and preventive maintenance services.

Carters OshKosh, a leader in children’s , sought to boost the performance of its digital channel during one of the most competitive sales periods of the year. The goal was clear: to transform peak seasonal traffic into concrete business results, with a focus on revenue, conversions, and advertising efficiency. To achieve this, Known Online designed and executed a performance strategy aimed at maximizing the impact of media spending during the 2026 Hot Sale. The effort combined planning, execution, measurement, and continuous optimization to support the business in an environment of high demand and intense competition.

Autodo is an Argentine company specializing in the nationwide distribution of auto parts and tires. With a massive inventory of over 100,000 items in stock and a value proposition that places high demands on logistics—including same-day shipping within the AMBA, in-person pickup at its General Pacheco branch, and financing in up to 6 interest-free installments— the performance of its digital channel is critical to the business. To scale its revenue and optimize conversion, the company needed to address inefficiencies in the purchasing journey on its e-commerce site. Known Online took on the project by integrating its VTEX Redesign and Evolutionary Support services, structuring a solution aimed at eliminating transactional friction without compromising the continuity of business operations.

Indurama, a company in the home appliance and household products sector home, sought to strengthen its internal sales channel with a digital solution that would allow it to serve its employees more efficiently. The goal was to better capitalize on this business opportunity without losing visibility or control over who could make purchases, which products were available, and under what conditions. To address this need, Known Online developed a B2E platform focused on maximizing the value of the internal channel, combining an exclusive shopping experience for employees with clear rules regarding access, inventory, and category limits.

Correos Chile, one of the leading logistics and shipping companies in the country, operates in a highly competitive sector that requires efficient and effective logistics management. In a context where consumer expectations are increasingly high and the demand for an agile delivery service is paramount, Correos Chile set itself the goal of improving its operation by integrating with VTEX. The company sought to optimize the management of multiple stores and offer its end customers a more agile and transparent shipping experience. The main challenge was to manually manage the update of rates, delivery statuses and the administration of integrated stores, which generated inconsistencies and considerably delayed response times. Correos Chile decided to collaborate with Known Online to implement a solution that would not only increase operational efficiency, but also improve traceability and customer service.

Comprehensive ecommerce optimization on Shopify was key for HOM, a leading company in the e-commerce and home sector, to expand its market and improve its operational efficiency. With increasing competition and the complexity of digital interactions, the brand was in need of modernizing and unifying its sales systems. HOM's main goal was to provide a more seamless and consistent shopping experience for its customers across all touch points, from its online store to its physical branches. To meet its ambitious goals, HOM decided to collaborate with Known Online, a firm recognized for its expertise in omnichannel technology architecture consulting, and the development and implementation of end-to-end solutions that connect all aspects of digital commerce. This case study explores how this collaboration enabled HOM to achieve its expansion and operational efficiency goals.