Indurama, a company in the home appliance and household products sector home, sought to strengthen its internal sales channel with a digital solution that would allow it to serve its employees more efficiently. The goal was to better capitalize on this business opportunity without losing visibility or control over who could make purchases, which products were available, and under what conditions. To address this need, Known Online developed a B2E platform focused on maximizing the value of the internal channel, combining an exclusive shopping experience for employees with clear rules regarding access, inventory, and category limits.
The challenge
The main challenge was to develop a B2E platform that would increase sales through the internal channel via an exclusive employee website. Simply enabling online purchases was not enough: the solution had to include specific restrictions to ensure that access was limited to authorized users and that each purchase complied with internal policies defined by the company.
In addition, the operation required a balance between commercial flexibility and administrative control. Indurama needed a tool that would drive sales while also protecting inventory and allowing for precise management of purchase authorizations by product category.
The Solution: B2E Platform Development and Access Control
Known Online developed a specialized B2E platform from scratch, designed to comprehensively manage purchasing relationships with employees. The project involved the complete development of the website, incorporating an internal user management system and access control mechanisms based on employee profiles.
The solution also included setting purchase limits by product category, inventory controls specific to the internal channel, and integration with the company’s internal systems to verify employees. In addition, transaction reporting and tracking features were implemented, along with an administration dashboard that facilitates the management of access and permissions.
- Robust authentication and authorization system for employees.
- Administration panel for managing access based on user profiles.
- Flexible configuration of purchase limits by product category.
- Inventory controls specific to the internal channel.
- Integration with internal systems for employee verification.
- Reports and tracking of internal channel transactions.
The results
The B2E platform successfully increased sales through the internal channel. By implementing access controls and purchase limits, the company was able to more efficiently manage which employees could access the site and under what conditions they could purchase products.
Beyond sales growth, the solution provided Indurama with a robust tool to maximize business opportunities within its internal channel, while maintaining the necessary operational control over inventory and access. This made it possible to establish a more organized, scalable operation that is aligned with business policies.
This project demonstrates that when technology is designed with a focus on business and operational control, the internal channel can become a true source of value. Known Online thus positions itself as a strategic partner for companies like Indurama, capable of developing B2E solutions that combine efficiency, security, and business growth.
Is your corporate brand losing efficiency when managing its internal and employee channels?
In large companies in the consumer goods and retail sectors, employee purchase benefits are typically managed in a static or manual manner, consuming valuable work hours and creating inventory inefficiencies that reduce the business’s profitability.
Indurama’s success proves that a private, automated sales portal protects your commercial inventory, ensures transaction transparency, and streamlines your B2E procurement channel with complete legal certainty. Professionalize your corporate channels today. Contact us!
