Caso de éxito Nacional Librería: +102% en ingresos con SEO/GEO/AEO

¿Cómo se posiciona un catálogo de más de 2.500 productos en un mercado altamente competitivo? Ese fue el punto de partida del trabajo con Nacional Librería, una tienda chilena especializada en arte, manualidades, papelería, oficina y útiles escolares, que vende a través de su ecommerce y de sus tiendas físicas. En un año, la marca pasó de la página 2 a la página 1 de Google, duplicó sus ingresos orgánicos y aumentó un 30% su tasa de conversión. Para lograrlo, Known Online desarrolló una estrategia de SEO/GEO/AEO con un objetivo claro: potenciar el canal orgánico para aprovechar mejor la demanda digital, dar visibilidad a todo el catálogo y transformar ese tráfico en ventas online.

Performance Marketing for E-commerce: When the Algorithm Decides, Your Job Is to Determine What You Feed It

3 quick wins to help your ad campaign drive new demand: use the feed as a strategy, plug budget leaks, and turn your creative into new targeting. "My brand campaign has a 25x ROAS: it's the best one I have." It's a phrase we hear often, and it rarely tells the whole story. Some of those sales would have happened anyway, with or without the campaign. That's why the useful question is how much you lose if you turn it off, rather than how much is attributed to it. With that as his starting point, Ariel Bortz, COO of Known Online, kicked off the “Attraction” segment of our webinar “More Sales. More Profitability. Less Waste”—discussing how to do performance marketing for e-commerce when AI already determines the audience, bid, and budget.

How Will Marketplace Specialists Use Artificial Intelligence to Protect Their Margins in 2026?

To understand the real impact of AI on marketplaces, six leaders in marketplace operations in Latin America sat down to answer the same question from different perspectives : How are they using data and Artificial Intelligence to make better decisions regarding pricing, inventory, and revenue on marketplaces?

B2B Commerce: From Lead to Self-Service. Three Real-World Case Studies on Architecture, Prospecting, and AI

62% of organizations are already experimenting with AI agents, but only 39%...

Marketing Automation for E-commerce: Don't Let the Next Sale Cost You Again

Two steps to bring customers back without having to pay for them again: activate the 7 core workflows with predictive analytics and integrate the CRM into your advertising strategy. Automated emails account for 2% of an e-commerce business's email sends, but they generate 30% of all email revenue. Each automated email generates 16 times more revenue than a scheduled campaign because it reaches the recipient at the moment of intent (Omnisend, 2026 E-commerce Marketing Report, data from 150,000 brands). Based on that data, Ariel Bortz, Chief Operating Officer of Known Online, kicked off our webinar "More sales. More profitability. Less waste"The Recurrence Block: How to Work on the marketing automation for e-commerce, so that the customer comes back without you having to pay for them again.

CRO for e-commerce: Boosting conversion rates is the most cost-effective strategy you'll ever implement

3 quick wins to convert the click you've already paid for: show the total cost before checkout, remove friction from the checkout process, and make your site's search feature drive sales. Increasing the conversion rate from 1.2% to 1.5% generates 25% more sales with the same advertising budget. To achieve the same results by buying traffic, you’d have to invest about 25% more—and with CPCs on the rise, probably quite a bit more. With that as a starting point, Ariel Bortz, Chief Operating Officer of Known Online, It was featured in our webinar "More sales. More profitability. Less waste"The Conversion Block: How to Do It" CRO for e-commerce and to better convert the traffic you're already paying for.

E-commerce Analytics: AI Optimizes Exactly What You Show It

3 quick wins to help the AI knows what a good sale looks like for you: sync GA4 with your ERP in 72 hours, complete the server-side signal, and optimize for profit margin, not revenue. If your “thank you” page registers a purchase every time someone reloads it, the algorithm learns that your best customer is someone who reloads pages. Using that example, Ariel Bortz, COO of Known Online, explained in our webinar“More Sales. More Profitability. Less Waste” why e-commerce analytics is no longer just a technical issue.

A larger advertising budget does not necessarily mean greater profitability

You increase your ad spend on Google, Meta, or Mercado Ads, but sales aren’t growing at the same rate. The typical reaction from a marketing team is to ask for better optimization. But the question a CEO, CFO, or Growth Manager really needs to answer is this: What are we teaching the algorithm to recognize as profit, and does that number appear on the income statement—or only in the campaign dashboard?

This is the question we hear most often from those who decide on acquisition budgets in Latin America, and the answer lies in four specific areas: how ad platforms are fed, how closely SEO and automation are tied to those campaigns, what the website does with the traffic that’s already been paid for, and what data is used to make decisions. These are the same four key areas we’ll be breaking down in the upcoming Known Online webinar— and the ones we work on every day with e-commerce and B2B teams across the region.

SEO, GEO, and AEO in 2026: How to Prepare Your Brand for the New Search Ecosystem in 2026

Nearly 6 out of every 10 searches now end without a click to any website. That was the statistic Ariel Bortz, CEO of Known Online, used to open the webinar on SEO, GEO, and AEO: How to Prepare Your Brand for the New Search Ecosystem.

The question that defines a brand’s visibility today isn’t how many times it appears on Google, but whether the AI model that responds in its place knows enough about it to mention it. This is a comprehensive summary of what was presented—and proof that it works: the results of applying it to real accounts.

B2B Portal: Why the Problem Is Almost Never the Platform

Most companies that implement a B2B portal assume the problem is technical. They choose a platform, hire developers, and launch it. Six months later, the sales team is still responding to quote requests via email. The portal exists. So does the bottleneck.

When the business model isn’t defined before choosing the technology, the platform doesn’t eliminate friction—it simply shifts it to another point in the operation. Below are the four factors that distinguish a scalable B2B commerce project from one that remains an internal demo.