Ecommerce

E-commerce Operations Under Pressure: How to Maintain Speed and Profitability in Latin America

The Logistics has evolved from a supporting function to a critical factor in conversion, customer experience, and profitability. This webinar brought together five leading figures in Latin American e-commerce logistics to quantify something that most teams sense but don’t fully measure: Logistics costs are rising, customers are demanding ever-faster deliveries, and profit margins aren’t keeping pace. Any team operating an e-commerce business in Latin America already knows this: logistics is no longer just a “support function”—it has become a critical factor in conversion, customer experience, and profitability.

DHL Supply Chain, Envíame, Pickit, Janis Commerce, and Paquery operate and process millions of orders per month in the region, and this is what they see in day-to-day operations—not just in product theory—regarding where conversion, customer experience, and margins fall short.

They shared it in the webinar organized by Known Online: “E-commerce Operations Under Pressure: How to Maintain Speed and Profitability in Latin America.”

Germantec: Agile, Self-Managed, and Ultra-Fast B2B Browsing

Germantec Costa Rica is a leading distributor and industry leader in the professional and industrial cleaning sector, specializing in high-end solutions. The company represents top-tier global brands such as Kärcher, iRobot, Victory Innovations, Campbell Hausfeld, Trapp, Filmop, and Nutribullet, successfully serving both end consumers (B2C) and demanding corporate and institutional segments (B2B) through its e-commerce platform and network of brick-and-mortar stores. To consolidate its leadership in the corporate sector—where it sells complex machinery such as pressure washers, sweepers, and industrial vacuum cleaners—Germantec needed a digital ecosystem that spoke the language of its professional clients. Through its “Evolutive Support” service, Known Online customized the platform to design an exclusive, agile, and high-conversion environment.

What is a Seller Center, and what benefits does it offer your e-commerce business?

Currently, one of the main challenges facing digital stores is the efficient and profitable management of multiple sellers within a single ecosystem. To address this issue, it is essential to understand what a seller center is : a platform or module that allows for the real-time management and synchronization of multiple catalogs, inventories, and processes linked to third-party sellers within a marketplace or corporate e-commerce platform.

The Hidden Cost of E-Commerce in Latin America: Why Your Margin Is Being Eroded by Payment Processors (and No One Is Tracking It)

How much profit are you losing every month without even realizing it? It’s a question that almost no e-commerce business in Latin America asks itself, because they track fraud, traffic, and overall conversion rates—but rarely audit the exact moment of payment, where three revenue leaks coexist simultaneously: checkout errors, poorly negotiated processing costs, and underreported fraud. If you manage payment methods for an e-commerce business, this directly affects you:

• You negotiate fees without looking at the actual cost per channel.
• Your actual fraud figures likely don't match what you see on your dashboard.
• Your checkout process may be lowering your conversion rate without you even realizing it.
• You’re choosing between a payment gateway and an aggregator based on incomplete data.

Mercado Pago, Nuvei, Fintoc, Lyra, and Klap process millions of transactions in the region, and this is what they see in their day-to-day operations—not just in product theory—regarding where margins are lost. They shared this in the webinar organized by Known Online: “The Hidden Cost of e-Commerce in Latin America: Fraud, Fees, and Conversion Rates You’re Losing Without Realizing It.”

TUA Eliminates Infinite Scrolling and Speeds Up Its Mobile User Experience

TUA is a well-known Chilean retail chain specializing in beauty which sells leading professional brands in the hair care, skin care, and beauty appliances categories. Under the slogan “Your Attitude Is Your Beauty,” the brand brings together in one place a specialized and accessible selection for daily personal care routines, operating through a network of brick-and-mortar stores and an e-commerce an official platform with coverage throughout Chile. For a comprehensive catalog featuring a wide variety of products, the ease of navigating through categories is a critical factor in conversion. Through its Evolutive Support service, Known Online implemented a key technical intervention on TUA’s platform to correct a structural usability issue and improve navigation performance.

Komatsu Boosts Its Digital Channel with a 315% Increase in Visibility

Komatsu, a global leader in heavy equipment and solutions for high-demand industries , sought to strengthen its digital presence in Chile with a clear goal: to transform its online ecosystem into a more efficient and reliable sales channel that aligns with the brand experience that defines the company. The challenge for our Design and Marketing was to translate the technical complexity of its business into an intuitive interface that would generate immediate trust. The primary goal was to capture qualified demand—users with genuine purchase intent in a specialized market—and boost the organic digital visibility of an extensive technical catalog, transforming the platform into an efficient sales channel aligned with the company’s global standards.

ACWS increased its digital revenue fivefold and doubled its ROAS

ACWS is a company focused on marketing its products through e-commerce and strengthening its presence in the B2B market. They operate in Chile as strategic representatives of international brands specializing in the niche market of small mammals, birds, and reptiles, managing an inventory organized into five categories: Nutrition, Health, Hygiene, Enrichment, and Housing. In this multi-business-line environment, the company’s primary objective was not simply to “sell more,” but to build a commercial architecture capable of supporting operational scaling. They needed to optimize their e-commerce ROAS to ensure the profitability of their advertising investment and segment their messaging based on each audience’s transactional behavior. To achieve this, ACWS partnered with Known Online with a clear goal: to professionalize its media strategy, identify growth opportunities, and build a knowledge base that would enable better data-driven business decisions.