Optimización de páginas de detalle de producto (PDP): estrategias clave para escalar tu ecommerce
Las Páginas de Detalle de Producto (PDP) se han convertido en uno de los espacios más decisivos dentro del ecosistema de ecommerce. Son el momento en el que el usuario evalúa si lo que ve merece su clic final. Cuando cada segundo cuenta, una PDP optimizada no sólo entrega información: responde dudas, reduce fricciones y guía al usuario con claridad hacia la conversión.
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The importance of UX research in E-commerce: keys to boost your business
In the competitive world of e-commerce, E-commerce UX has positioned itself as a crucial element that can determine the success or failure of an online store. UX user experience research focuses on understanding how users interact with a website, allowing companies to make strategic improvements that optimize navigation, reduce frustration and ultimately increase conversions.
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CRO: improve your E-Commerce conversion rate with 16 key strategies
There is more and more competition in ecommerce, so improving the conversion rate (CRO) of your site is key. It is not enough to attract visitors: the important thing is that these visits become customers thanks to a good shopping experience. The conversion rate shows if your business is achieving its goals. In this post we will look at practical strategies to improve it, focusing on the user experience.
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SEO Testing Strategies for Ecommerce: data-driven decisions that drive results.
In the competitive e-commerce scenario, gaining presence in search engines has become a real challenge. Every brand is looking to stand out and capture visits that convert into real sales. But the big question arises: which SEO tactics give proven results? The key is to perform Ecommerce SEO tests that reduce doubt and provide clear data on which actions generate the greatest impact.
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Case Study: How La Cardeuse took control of its ecommerce with Known Online's VTEX Evolution Support
In a highly competitive ecommerce environment, operational autonomy over the platform is key to agility and sustainable growth. La Cardeuse recognized this need and chose Known Online to consolidate strategic control of its digital store.
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How Artificial Intelligence is transforming Ecommerce in 2025
Artificial intelligence (AI) is no longer a science fiction concept, but a key tool in ecommerce. Its ability to process large volumes of data and learn from it is revolutionizing the way digital retailers interact with their customers and optimize their operations.
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Ecommerce category page optimization: effective strategies for 2025
Category pages on ecommerce sites are critical to the success of any online business. Not only do they attract traffic interested in products, but they also welcome visitors who are ready to make a purchase. Therefore, it is key to create well-optimized category pages that maximize visitor conversion - read on to learn best practices for category page optimization!
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Google revolutionizes search: what's coming in Latin America with the new era of AI
During the Google I/O event, the company presented a set of new search functionalities powered by artificial intelligence (AI Mode), which are already available to all users in the United States. Although for now it is a local launch, these innovations anticipate what could soon begin to be implemented in Latin America, transforming the way we search and consume information online.
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E-commerce Success Story: VTEX IO Store Development for Style Store in 45 days
We share with you the success story of Style Store where we...
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E-commerce Success Story: VTEX IO store development for Tienda Ideal in just 3 weeks
We tell you about the success story of Tiendaideal.cl where we worked...
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