We invite you to learn how Known Online helped Grupo Agrana develop its B2B platform on Magento 2, along with building an integration module for invoicing and tax calculation at checkout with Facturante. Keep reading to discover the benefits this solution brought to their customers’ shopping experience.
Improving B2B Operation: Challenges in the Main Fusion Platform
Agrana Fruit Argentina SA, a company belonging to the Austrian-based international group Agrana Fruit, specializes in providing solutions for the food industry. Its challenge was to have an e-commerce platform that would allow it to optimize its B2B operations for its brand Main Fusion, offering an efficient, personalized, and optimized shopping experience for its business customers. They needed a system that would not only manage product sales but also integrate critical functionalities such as invoicing and tax calculation, tailored to the specific needs of their operations.
Tasks performed by Known Online
To solve these needs, Known Online proposed the development of a robust online store on Magento 2, with special emphasis on the integration of key processes such as tax calculation at checkout and integration with Facturante for tax calculation and electronic invoicing. The project was structured in the following phases:
1. Magento 2 store development
A design was implemented according to Main Fusion requirements, optimizing the visualization on mobile devices and improving the user experience.
Integration with Facturante:
One of the most outstanding features was the development of an integration module for invoicing and tax calculation at checkout, using Facturante. This integration enabled a more seamless and transparent shopping experience for B2B customers, simplifying the invoicing processes and adjusting to the customer’s tax regulations.
3. Optimization SEO and product upload
The Known Online team configured the site so that all products would be properly indexed by search engines, ensuring online visibility. In addition, they integrated digital marketing tools were integrated, and product uploads were optimized with custom variables, such as prices, discounts, and special terms for business customers.
4. Configuration of payment methods and logistics
Multiple payment options and logistics providers were configured within the platform, allowing Main Fusion to efficiently manage shipping costs and facilitate customer payments.
5. Training and continuous maintenance:
The Known Online team provided training to Agrana’s internal teams on the use of the platform, ensuring an autonomous and effective management of the site.
Results
With the implementation of the Magento2 store, Main Fusion achieved the following key results:
- Integration of key processes: The integration with Facturante allowed automating the tax calculation at checkout, making the invoicing process more agile and transparent for B2B customers.
- Increased operational efficiency: Automation of product loading and integration with Main Fusion ERP facilitated inventory management and product updates, reducing the time required to make catalog changes.
- Visibility and SEO positioning: Thanks to search engine optimization, Main Fusion’s products gained online visibility, resulting in increased traffic and conversions.
The implementation of Magento 2, combined with the integration of the invoicing and tax calculation module, allowed Main Fusion to offer a more efficient shopping experience tailored to the needs of its B2B audience.
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