SEO/GEO/AEO

Caso de éxito growth marketing en el mercado canadiense: BraTopia crece 124% en ingresos y French Postcard suma 246% más kws orgánicas

Este caso de éxito de growth marketing corresponde a la vertical de retail especializado en lencería, trajes de baño y productos de intimidad. BraTopia es una tienda de Calgary, Canadá, fundada en 2011, que vende en local físico y ecommerce. Se diferencia por la educación de sus clientas, la variedad de tallas y el bra-fitting 1:1 con especialistas en calce, que se reserva online. French Postcard, su marca hermana, funciona dentro del mismo local como boutique de intimidad y lencería, con entrega local en el día y envío discreto a todo Canadá.

Trabajamos con ambas marcas sobre tres servicios de Known Online: SEO/GEO/AEO, Performance (Google Ads y Meta Ads) y Marketing Automation en Shopify. El objetivo: ganar visibilidad orgánica y en motores de IA, convertir ese tráfico en ventas online y reservas en tienda, y reactivar los flujos de email que recuperan carritos abandonados y fidelizan clientas.

Caso de éxito Nacional Librería: +102% en ingresos con SEO/GEO/AEO

¿Cómo se posiciona un catálogo de más de 2.500 productos en un mercado altamente competitivo? Ese fue el punto de partida del trabajo con Nacional Librería, una tienda chilena especializada en arte, manualidades, papelería, oficina y útiles escolares, que vende a través de su ecommerce y de sus tiendas físicas. En un año, la marca pasó de la página 2 a la página 1 de Google, duplicó sus ingresos orgánicos y aumentó un 30% su tasa de conversión. Para lograrlo, Known Online desarrolló una estrategia de SEO/GEO/AEO con un objetivo claro: potenciar el canal orgánico para aprovechar mejor la demanda digital, dar visibilidad a todo el catálogo y transformar ese tráfico en ventas online.

A larger advertising budget does not necessarily mean greater profitability

You increase your ad spend on Google, Meta, or Mercado Ads, but sales aren’t growing at the same rate. The typical reaction from a marketing team is to ask for better optimization. But the question a CEO, CFO, or Growth Manager really needs to answer is this: What are we teaching the algorithm to recognize as profit, and does that number appear on the income statement—or only in the campaign dashboard?

This is the question we hear most often from those who decide on acquisition budgets in Latin America, and the answer lies in four specific areas: how ad platforms are fed, how closely SEO and automation are tied to those campaigns, what the website does with the traffic that’s already been paid for, and what data is used to make decisions. These are the same four key areas we’ll be breaking down in the upcoming Known Online webinar— and the ones we work on every day with e-commerce and B2B teams across the region.

SEO, GEO, and AEO in 2026: How to Prepare Your Brand for the New Search Ecosystem in 2026

Nearly 6 out of every 10 searches now end without a click to any website. That was the statistic Ariel Bortz, CEO of Known Online, used to open the webinar on SEO, GEO, and AEO: How to Prepare Your Brand for the New Search Ecosystem.

The question that defines a brand’s visibility today isn’t how many times it appears on Google, but whether the AI model that responds in its place knows enough about it to mention it. This is a comprehensive summary of what was presented—and proof that it works: the results of applying it to real accounts.

IUSA Mexico Case Study: +422% in clicks and a 5x increase in qualified traffic through SEO/GEO/AEO

IUSA, a company in the industrial and technical materials sector in Mexico, needed to optimize its digital lead generation strategy to capitalize on the highly specialized demand from engineers, contractors, and technical buyers. In complex B2B markets, where research cycles are lengthy, relying exclusively on paid advertising channels increases operating costs and erodes profit margins.

The strategic objective was to transform the organic channel into a structural asset for the business. The goal was not simply to “get clicks,” but to build an efficient acquisition architecture that would capture searches with high purchase intent, position the most profitable products in the catalog, and sustainably reduce dependence on mandatory advertising spend.

Colloky Case Study: +65% in organic revenue and +376% in SEO/GEO/AEO impressions

Colloky, a retail brand specializing in clothing, footwear, and children’s fashion in Chile, faced a common strategic challenge on mass-market e-commerce platforms. With an extensive, dynamic catalog segmented by complex categories that vary by gender, season, and a child’s developmental stage, the site’s organic visibility was limited by two critical factors: aggressive competition from large general marketplaces and the fragmentation of search engines’ crawl budget due to the large number of active filters for sizes, colors, and styles.

The business objective was not simply to increase overall site traffic. The goal was to build a robust information architecture, streamline indexing processes to enhance the online store’s faceted navigation, and capture highly qualified demand at the top of the sales funnel. To achieve this, Known Online designed a comprehensive SEO/GEO/AEO positioning strategy that combined advanced technical optimization with a continuous editorial structure of high semantic relevance. In this way, we succeeded in transforming the organic traffic channel into a commercial asset in its own right, capable of sustainably fueling and reducing conversion costs across the brand’s entire digital ecosystem.

Animal Care is driving its e-commerce business through direct sales and organic growth

ACWS - Animal Care, a Chilean company specializing in the distribution and marketing of pharmaceutical and nutritional products and critical supplies for animal welfare, was facing operational inefficiencies in its business architecture. Despite having a robust platform such as VTEX for its B2B and B2C, the digital channel operated in a fragmented manner: it functioned as a catalog for browsing and discovery, meaning that closing transactions depended critically on the manual and direct intervention of the offline sales team. By 2025, the business challenge was not about “gaining visibility,” but rather about solving an invisible margin problem: the high cost of acquisition and management (man-hours) required to process orders—a burden that the digital ecosystem needed to absorb natively.

Known Online took on comprehensive management of the digital marketing channel with a strategy focused on measurable results. The focus was on equipping the e-commerce with operational autonomy, improve lead generation, accelerate conversion, and strengthen its organic presence to ensure sustainable growth throughout the year.

The Opaline Case: Strategic SEO/GEO/AEO Achieves a 92.5% Increase in Revenue

Opaline, a well-established brand in the fashion e-commerce sector (fashion retail) sector, embarked on a digital transformation process with a critical financial and operational goal: to maximize the organic performance of its channel and mitigate at the source the risks associated with its technological migration to the VTEX platform. The project, launched in February 2025, required guided technical and strategic support to ensure that the infrastructure change would not erode existing visibility but would instead serve as a business catalyst. To this end, a strategy for information architecture and advanced semantic coverage was designed, focused on engaging the consumer throughout their entire decision-making cycle. The core of the work consisted of mapping and transforming informational search intent in the fashion sector into high-conversion transactional flows. Through this comprehensive SEO/GEO/AEO optimization, the strategy sought to consolidate the brand’s top-of-mind awareness and make the organic channel the first point of contact with qualified audiences. The ultimate goal was to build a proprietary digital asset capable of sustainably fueling and lowering conversion costs across the company’s entire commercial ecosystem, thereby reducing its structural dependence on paid advertising.