B2B

B2B Commerce: del lead a la autogestión. Tres casos reales sobre arquitectura, prospección e IA

El 62% de las organizaciones ya experimenta con agentes de IA, pero...

Portal B2B: por qué el problema casi nunca es la plataforma

La mayoría de las empresas que implementan un portal B2B dan por hecho que el problema es tecnológico. Eligen plataforma, contratan desarrollo, lanzan. Seis meses después, el equipo comercial sigue respondiendo cotizaciones por mail. El portal existe. El cuello de botella también.

Cuando el modelo comercial no está definido antes de elegir la tecnología, la plataforma no elimina la fricción: la desplaza a otro punto de la operación. A continuación, los cuatro bloques que separan un proyecto de comercio B2B que escala de uno que queda como demo interna.

Germantec: navegación B2B ágil, autoadministrable y ultrarápida

Germantec Costa Rica es una empresa distribuidora líder y referente en el rubro de la limpieza profesional e industrial, especializada en soluciones de alta gama. La compañía representa a marcas globales de primer nivel como Kärcher, iRobot, Victory Innovations, Campbell Hausfeld, Trapp, Filmop y Nutribullet, atendiendo con éxito tanto al consumidor final (B2C) como a exigentes segmentos corporativos e institucionales (B2B) a través de su e-commerce y su red de tiendas físicas. Para consolidar su liderazgo en el sector corporativo —donde comercializa maquinaria compleja como hidrolavadoras, barredoras y aspiradoras industriales— Germantec necesitaba un ecosistema digital que hablara el lenguaje de sus clientes profesionales. A través de su servicio de Soporte Evolutivo, Known Online intervino la plataforma para diseñar un entorno exclusivo, ágil y de alta conversión.

ACWS increased its digital revenue fivefold and doubled its ROAS

ACWS is a company focused on marketing its products through e-commerce and strengthening its presence in the B2B market. They operate in Chile as strategic representatives of international brands specializing in the niche market of small mammals, birds, and reptiles, managing an inventory organized into five categories: Nutrition, Health, Hygiene, Enrichment, and Housing. In this multi-business-line environment, the company’s primary objective was not simply to “sell more,” but to build a commercial architecture capable of supporting operational scaling. They needed to optimize their e-commerce ROAS to ensure the profitability of their advertising investment and segment their messaging based on each audience’s transactional behavior. To achieve this, ACWS partnered with Known Online with a clear goal: to professionalize its media strategy, identify growth opportunities, and build a knowledge base that would enable better data-driven business decisions.

Animal Care is driving its e-commerce business through direct sales and organic growth

ACWS - Animal Care, a Chilean company specializing in the distribution and marketing of pharmaceutical and nutritional products and critical supplies for animal welfare, was facing operational inefficiencies in its business architecture. Despite having a robust platform such as VTEX for its B2B and B2C, the digital channel operated in a fragmented manner: it functioned as a catalog for browsing and discovery, meaning that closing transactions depended critically on the manual and direct intervention of the offline sales team. By 2025, the business challenge was not about “gaining visibility,” but rather about solving an invisible margin problem: the high cost of acquisition and management (man-hours) required to process orders—a burden that the digital ecosystem needed to absorb natively.

Known Online took on comprehensive management of the digital marketing channel with a strategy focused on measurable results. The focus was on equipping the e-commerce with operational autonomy, improve lead generation, accelerate conversion, and strengthen its organic presence to ensure sustainable growth throughout the year.

Kross Case Study: VTEX IO Development + BSale + B2B integration

Kross is a brand of craft beers from Chile with 115 medals...

Why bet on the integration of ERP with E-Commerce? The Isesa.cl success story

Given the increasing competition in the markets, one of the most important...

Implementation of VTEX IO in B2C and B2B at Piwén: "Known Online is a great strategic partner".

We share Piwén's success story and tell you how VTEX IO was implemented in B2C and B2B and how it worked together with the digital marketing area.

Adobe Real-Time CDP Complete Guide: B2C/B2B Customer Profiling and Segmentation

Can you imagine being able to unify all your customer information in one place, no matter how many platforms you use? That's what the Adobe Real-Time Customer Data Platform (CDP) can offer you. In this guide, we tell you how Adobe Real-Time CDP enables you to create unified customer profiles and perform advanced segmentation for both B2C and B2B, enhancing your marketing strategies without relying on cookies. If you are looking for ecommerce solutions, Known Online is ready to help - read on to learn how Adobe Real-Time CDP can transform your business!