B2B

Germantec: navegación B2B ágil, autoadministrable y ultrarápida

Germantec Costa Rica es una empresa distribuidora líder y referente en el rubro de la limpieza profesional e industrial, especializada en soluciones de alta gama. La compañía representa a marcas globales de primer nivel como Kärcher, iRobot, Victory Innovations, Campbell Hausfeld, Trapp, Filmop y Nutribullet, atendiendo con éxito tanto al consumidor final (B2C) como a exigentes segmentos corporativos e institucionales (B2B) a través de su e-commerce y su red de tiendas físicas. Para consolidar su liderazgo en el sector corporativo —donde comercializa maquinaria compleja como hidrolavadoras, barredoras y aspiradoras industriales— Germantec necesitaba un ecosistema digital que hablara el lenguaje de sus clientes profesionales. A través de su servicio de Soporte Evolutivo, Known Online intervino la plataforma para diseñar un entorno exclusivo, ágil y de alta conversión.

ACWS increased its digital revenue fivefold and doubled its ROAS

ACWS is a company focused on marketing its products through e-commerce and strengthening its presence in the B2B market. They operate in Chile as strategic representatives of international brands specializing in the niche market of small mammals, birds, and reptiles, managing an inventory organized into five categories: Nutrition, Health, Hygiene, Enrichment, and Housing. In this multi-business-line environment, the company’s primary objective was not simply to “sell more,” but to build a commercial architecture capable of supporting operational scaling. They needed to optimize their e-commerce ROAS to ensure the profitability of their advertising investment and segment their messaging based on each audience’s transactional behavior. To achieve this, ACWS partnered with Known Online with a clear goal: to professionalize its media strategy, identify growth opportunities, and build a knowledge base that would enable better data-driven business decisions.

Animal Care is driving its e-commerce business through direct sales and organic growth

ACWS - Animal Care, a Chilean company specializing in the distribution and marketing of pharmaceutical and nutritional products and critical supplies for animal welfare, was facing operational inefficiencies in its business architecture. Despite having a robust platform such as VTEX for its B2B and B2C, the digital channel operated in a fragmented manner: it functioned as a catalog for browsing and discovery, meaning that closing transactions depended critically on the manual and direct intervention of the offline sales team. By 2025, the business challenge was not about “gaining visibility,” but rather about solving an invisible margin problem: the high cost of acquisition and management (man-hours) required to process orders—a burden that the digital ecosystem needed to absorb natively.

Known Online took on comprehensive management of the digital marketing channel with a strategy focused on measurable results. The focus was on equipping the e-commerce with operational autonomy, improve lead generation, accelerate conversion, and strengthen its organic presence to ensure sustainable growth throughout the year.

Kross Case Study: VTEX IO Development + BSale + B2B integration

Kross is a brand of craft beers from Chile with 115 medals...

Why bet on the integration of ERP with E-Commerce? The Isesa.cl success story

Given the increasing competition in the markets, one of the most important...

Implementation of VTEX IO in B2C and B2B at Piwén: "Known Online is a great strategic partner".

We share Piwén's success story and tell you how VTEX IO was implemented in B2C and B2B and how it worked together with the digital marketing area.

Adobe Real-Time CDP Complete Guide: B2C/B2B Customer Profiling and Segmentation

Can you imagine being able to unify all your customer information in one place, no matter how many platforms you use? That's what the Adobe Real-Time Customer Data Platform (CDP) can offer you. In this guide, we tell you how Adobe Real-Time CDP enables you to create unified customer profiles and perform advanced segmentation for both B2C and B2B, enhancing your marketing strategies without relying on cookies. If you are looking for ecommerce solutions, Known Online is ready to help - read on to learn how Adobe Real-Time CDP can transform your business!

How to transform your B2B marketing strategy to capture more leads

B2B marketing faces unique challenges: manual processes, high advertising costs and low conversion rates on broad campaigns. However, these limitations can be overcome with innovative strategies and technology tools designed to scale. During our Webinar: B2B Marketing Strategies to Capture Leads, we explore modern and effective approaches to transform lead generation. Here's a summary of the key points.

Success story: Development and evolutionary support of Construmart Pro

At Known Online, we specialize in boosting the growth of digital businesses, and a clear example of this is the work we have done with Construmart Pro. This project challenged us to develop a robust, agile platform adapted to the complexities of B2B e-commerce, integrating it efficiently within a B2C environment. Through our development and evolutionary support service, we optimize the user experience and guarantee the scalability of the business.