¿Cómo usan Inteligencia Artificial los especialistas de marketplaces para proteger el margen en 2026?
Para entender el impacto real de la IA en marketplaces, seis referentes de la operación de marketplaces en LATAM se sentaron a responder la misma pregunta desde ángulos distintos: ¿cómo están usando datos e Inteligencia Artificial para tomar mejores decisiones de pricing, inventario y revenue en marketplaces?
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Automation: The Silent Engine of Digital Growth
Automation is no longer an option reserved for large corporations: today, it is the starting point for any business
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Customer Retention vs. Acquisition: Why Does Separating These Metrics Undermine Your Digital Profitability?
To discuss whether an e-commerce should invest in acquisition or retention is a misdiagnosis. From a structural perspective and in terms of impact on EBITDA, treating traffic acquisition and the repurchase cycle as independent variables is one of the main causes of operating margin loss. A scalable digital business does not choose between acquisition and retention; it integrates both dynamics. Without acquisition, there is no market volume, and without retention, there is no operating margin. The real challenge is to build an architecture where both strategies work toward a single metric of success: the LTV/CAC ratio.
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