Autodo is an Argentine company specializing in the nationwide distribution of auto parts and tires. With a massive inventory of over 100,000 items in stock and a value proposition that places high demands on logistics—including same-day shipping within the AMBA, in-person pickup at its General Pacheco branch, and financing in up to 6 interest-free installments— the performance of its digital channel is critical to the business. To scale its revenue and optimize conversion, the company needed to address inefficiencies in the purchasing journey on its e-commerce site. Known Online took on the project by integrating its VTEX Redesign and Evolutionary Support services, structuring a solution aimed at eliminating transactional friction without compromising the continuity of business operations.
The Challenge: Reducing Friction in Massive Catalogs and Availability Risks
The project presented a dual technical and operational challenge
- Complexity in SKU Lookup: With more than 100,000 active products, the existing information architecture made it difficult for users to intuitively proceed to checkout. In this industry, any ambiguity regarding a part’s compatibility hinders conversion and increases operating costs due to logistically complex returns.
- Guaranteed Business Continuity (Zero Downtime): Autodo’s e-commerce platform operates with dynamic, immediate shipping workflows and strict delivery commitments. The interface redesign and navigation restructuring had to be implemented on the VTEX production environment without interrupting live sales, billing, or pickup management at the Pacheco branch.
The Solution: VTEX Redesign and Ongoing Support
Known Online addressed the challenge by integrating transactional design with the platform’s software architecture through three key areas of implementation
1. VTEX Redesign Focused on Conversion (CRO)
A comprehensive redesign of the interface was carried out UX/UI interface, covering the entire flow from initial navigation to order completion. Each visual component was redesigned and strictly adapted to the native capabilities and limitations of the VTEXtechnology, ensuring fast loading times and optimal display of commercial variables (prices, shipping options, and compatibility).
2. Optimization of the advanced vehicle search
The navigation architecture was restructured to enhance the usability of the advanced search system by vehicle make, model, and year. This simplified interaction with the technical catalog, reducing the cognitive effort required of both mechanics and end users when filtering for specific parts.
3. Ongoing support in parallel with the production site
To mitigate the risk of system outages, the team implemented code improvements using controlled deployment workflows. All front-end and backend testing and development work was carried out in parallel with the live store, ensuring that business operations and daily shipments in the AMBA region continued at 100% capacity during the transition.
The Results: Operational Stability and Efficient Transaction Processing
The combination of business-focused design and ongoing technical support transformed Autodo’s e-commerce platform into a high-performance platform:
- Optimized conversion flow: The redesign reduced drop-off points in the funnel, facilitating a smoother shopping experience that speeds up the decision to purchase genuine and aftermarket parts.
- Efficiency in Complex Searches: Optimizing the vehicle-based search engine made it possible to automate navigation through the 100,000 items in stock, connecting users with the exact part in fewer clicks.
- Migration with zero operational impact: The entire functional deployment on VTEX was successfully completed without any interruptions to live sales, platform outages, or disruptions to shipping or pickup logistics at General Pacheco.
This project confirms that a well-executed UX/UI improvement can translate into concrete business benefits: greater clarity, less friction, and a purchase journey that is better aligned with user expectations.
Is your e-commerce site ready to handle complex catalogs without losing conversions?
In the specialty retail and auto parts industries, a lack of precision in the platform directly impacts profitability and overwhelms support channels. At Known Online, we design and implement redesign and evolutionary support strategies on VTEX that resolve friction with your SKUs and ensure secure deployments without risking your live sales. Contact us!
