CRO

Cummins is a well-known company in the spare parts and components industry,...

Komatsu, a global leader in heavy equipment and solutions for high-demand industries , sought to strengthen its digital presence in Chile with a clear goal: to transform its online ecosystem into a more efficient and reliable sales channel that aligns with the brand experience that defines the company. The challenge for our Design and Marketing was to translate the technical complexity of its business into an intuitive interface that would generate immediate trust. The primary goal was to capture qualified demand—users with genuine purchase intent in a specialized market—and boost the organic digital visibility of an extensive technical catalog, transforming the platform into an efficient sales channel aligned with the company’s global standards.

Autodo is an Argentine company specializing in the nationwide distribution of auto parts and tires. With a massive inventory of over 100,000 items in stock and a value proposition that places high demands on logistics—including same-day shipping within the AMBA, in-person pickup at its General Pacheco branch, and financing in up to 6 interest-free installments— the performance of its digital channel is critical to the business. To scale its revenue and optimize conversion, the company needed to address inefficiencies in the purchasing journey on its e-commerce site. Known Online took on the project by integrating its VTEX Redesign and Evolutionary Support services, structuring a solution aimed at eliminating transactional friction without compromising the continuity of business operations.

There is more and more competition in ecommerce, so improving the conversion rate (CRO) of your site is key. It is not enough to attract visitors: the important thing is that these visits become customers thanks to a good shopping experience. The conversion rate shows if your business is achieving its goals. In this post we will look at practical strategies to improve it, focusing on the user experience.

Chaide, a leading company in the household industry in Ecuador, faced the need to modernize its digital platform to optimize the shopping experience of its users. In this competitive context and with ambitious business objectives, it was key to bet on a comprehensive approach to e-commerce platform development on VTEX, integrations and evolutionary support that would allow to carry out a complete overhaul of its ecommerce. The company was looking for a solution that would not only improve the aesthetics and functionality of its website, but also drive online sales through an optimized user experience and effective integration with its SAP ERP.

Category pages on ecommerce sites are critical to the success of any online business. Not only do they attract traffic interested in products, but they also welcome visitors who are ready to make a purchase. Therefore, it is key to create well-optimized category pages that maximize visitor conversion - read on to learn best practices for category page optimization!

In today's digital marketing landscape, teams are increasingly focused on the fundamentals of Conversion Rate Optimization (CRO). This focus is no accident, as attracting visitors to your website is only half the challenge; converting those visitors into leads, customers and advocates for your brand is where the real potential lies.