The Colloky Case
  • Gilda Selis
  • Posted by Gilda Selis
June 30, 2026

Colloky Case Study: +65% in organic revenue and +376% in SEO/GEO/AEO impressions

Colloky, a retail brand specializing in clothing, footwear, and children’s fashion in Chile, faced a common strategic challenge on mass-market e-commerce platforms. With an extensive, dynamic catalog segmented by complex categories that vary by gender, season, and a child’s developmental stage, the site’s organic visibility was limited by two critical factors: aggressive competition from large general marketplaces and the fragmentation of search engines’ crawl budget due to the large number of active filters for sizes, colors, and styles.

The business objective was not simply to increase overall site traffic. The goal was to build a robust information architecture, streamline indexing processes to enhance the online store’s faceted navigation, and capture highly qualified demand at the top of the sales funnel. To achieve this, Known Online designed a comprehensive SEO/GEO/AEO positioning strategy that combined advanced technical optimization with a continuous editorial structure of high semantic relevance. In this way, we succeeded in transforming the organic traffic channel into a commercial asset in its own right, capable of sustainably fueling and reducing conversion costs across the brand’s entire digital ecosystem.

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Paid Media
  • Gilda Selis
  • Posted by Gilda Selis
June 30, 2026

Atika sees a 50% increase in online sales and a 40% increase in e-commerce revenue

Atika, a Chilean company with more than 45 years of experience in the market for high-end wall and floor tiles, bathroom fixtures, and finishes for projects in architecture, design, and home, faced a strategic challenge related to its digital transformation. With four physical showrooms strategically located in Santiago, Viña del Mar, Concepción, and Puerto Varas, the brand has established itself as the undisputed leader for architects, construction companies, and private clients seeking premium products of European origin. Despite its solid reputation in the offline channel, the company needed to accelerate the performance of its online store, which ships throughout Chile. The goal was not merely to increase website traffic, but to establish the digital channel as an autonomous and profitable business unit, capable of attracting highly qualified audiences and sustainably reducing dependence on the traditional retail channel. To achieve this, Known Online designed a precision-targeted paid media strategy strategy aimed at capturing purchase intent during the inspiration and decision phases, transforming the advertising investment into a driver of profitability and scale.

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Hot Sale 2026
  • Gilda Selis
  • Posted by Gilda Selis
June 30, 2026

Success Story: Carters and Over 120% Revenue Growth During Hot Sale 2026

Carters OshKosh, a leader in children’s , sought to boost the performance of its digital channel during one of the most competitive sales periods of the year. The goal was clear: to transform peak seasonal traffic into concrete business results, with a focus on revenue, conversions, and advertising efficiency. To achieve this, Known Online designed and executed a performance strategy aimed at maximizing the impact of media spending during the 2026 Hot Sale. The effort combined planning, execution, measurement, and continuous optimization to support the business in an environment of high demand and intense competition.

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  • Gilda Selis
  • Posted by Gilda Selis
March 18, 2026

Business Case Capsules at Ecommerce Day in Chile: The case of Kross.cl

We invite you to watch Kross.cl's Business Case Capsule that took place during the Ecommerce Day in Chile with an analytical and precise look, with real figures, concrete strategies and specific results. At the end you will be able to access the complete video.

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La importancia de los resúmenes de IA de Google en la búsqueda local
  • Gilda Selis
  • Posted by Gilda Selis
November 11, 2025

Checklist definitivo de SEO e IA: cómo optimizar tu presencia y destacar en las búsquedas

En un entorno digital donde destacar en los resultados de búsqueda es clave para el crecimiento de cualquier negocio, el SEO se consolida como una herramienta esencial. Sin embargo, con la expansión de la inteligencia artificial en los procesos de búsqueda, las empresas deben ajustar sus estrategias para no quedarse atrás. En este artículo encontrarás una guía completa que une las bases del SEO tradicional con tácticas actualizadas para optimizar la visibilidad en la era de la IA.

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Caso de éxito de Essen Chile
  • Gilda Selis
  • Posted by Gilda Selis
May 6, 2025

Essen Chile Success Story: VTEX IoT Store Development and Digital Marketing

With the covid pandemic, the Essen brand decided to bet on e-Commerce...

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