Farmacias Ahumada is a well-known pharmacy chain in Latin America, dedicated to offering pharmaceutical and personal care products to its customers. In a highly competitive environment, the company faced the need to keep its product catalog updated and optimized to meet the demands of ecommerce. In order to improve the user experience and increase the organic visibility of the site, Farmacias Ahumada sought a solution based on SEO-focused cataloging that would allow them to manage their extensive catalog efficiently and effectively.
Farmacias Ahumada’s business objective focused on accelerating its ability to launch new categories and products on its ecommerce platform, ensuring quality content that not only attracts customers, but also ranks favorably in search engines. However, the reality of managing the information coming from its suppliers showed serious obstacles on its path to optimization.
The challenge
Farmacias Ahumada faced a significant challenge in managing its extensive product catalog. The information received from laboratories and suppliers arrived in different formats, which generated chaos in the data structure. This lack of uniformity of information not only complicated the cataloging process, but also resulted in incomplete and unattractive product data sheets. This problem had a negative impact on the user experience in ecommerce, as well as on the organic visibility of your site.
In addition, the company was stuck in manual processes that consumed invaluable time. This generated significant delays in updating and launching new products, which in turn limited its business opportunities. Farmacias Ahumada recognized the urgency of implementing a solution that would not only optimize cataloging time, but also ensure high-quality content for its customers.
The solution: Cataloging with a focus on SEO
The project proposed by Known Online focused on the automation of the product cataloging process from unstructured data. For this purpose, the artificial intelligence agent “Catalog Creator” was implemented, a tool specifically designed for the creation of ecommerce catalogs from multiple sources of information. The scope of the project ranged from data normalization and enrichment to the generation of optimized descriptions, ready to be imported into Farmacias Ahumada’s CMS.
The tasks performed included:
- Integration of data sources: collection and consolidation of information from different suppliers and laboratories.
- Processing with the AI agent “Catalog Creator”: automatic data cleaning, structuring and enrichment.
- SEO-friendly content generation: automated creation of titles, descriptions and attributes with a focus on conversion and organic positioning.
- Validation and quality control: review of the output through business rules defined in collaboration with the Farmacias Ahumada team.
- Export and upload: delivery of the complete catalog in a format compatible with the brand’s ecommerce platform.
The results
The impact of the solution was immediate and remarkable. In just two weeks, the team was able to catalog 100% of Farmacias Ahumada’s new inventory end-to-end, accomplishing what used to take months in an extremely short period of time. This efficiency represented a drastic reduction in cataloging time, significantly improving the performance of the internal team.
The benefits gained were not only limited to time; the quality of the content was greatly enhanced, resulting in complete, consistent and SEO optimized product cards. By implementing this solution, the cataloging process was automated for future product uploads, ensuring long-term scalability and flexibility. As a result, Farmacias Ahumada experienced an immediate improvement in its ability to launch new categories and products on ecommerce, increasing its organic visibility significantly.
The Farmacias Ahumada success story illustrates how artificial intelligence and automation can radically transform ecommerce catalog management. The ability to implement efficient and scalable solutions gives companies a competitive advantage in a constantly evolving market. Known Online positions itself as a strategic partner and industry leader, offering tools that not only optimize processes, but also add real value to its clients’ business operations.
