Performance Marketing for E-commerce: When the Algorithm Decides, Your Job Is to Determine What You Feed It
3 quick wins to help your ad campaign drive new demand: use the feed as a strategy, plug budget leaks, and turn your creative into new targeting. "My brand campaign has a 25x ROAS: it's the best one I have." It's a phrase we hear often, and it rarely tells the whole story. Some of those sales would have happened anyway, with or without the campaign. That's why the useful question is how much you lose if you turn it off, rather than how much is attributed to it. With that as his starting point, Ariel Bortz, COO of Known Online, kicked off the “Attraction” segment of our webinar “More Sales. More Profitability. Less Waste”—discussing how to do performance marketing for e-commerce when AI already determines the audience, bid, and budget.
B2B Commerce: From Lead to Self-Service. Three Real-World Case Studies on Architecture, Prospecting, and AI
62% of organizations are already experimenting with AI agents, but only 39%...
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B2B Portal: Why the Problem Is Almost Never the Platform
Most companies that implement a B2B portal assume the problem is technical. They choose a platform, hire developers, and launch it. Six months later, the sales team is still responding to quote requests via email. The portal exists. So does the bottleneck.
When the business model isn’t defined before choosing the technology, the platform doesn’t eliminate friction—it simply shifts it to another point in the operation. Below are the four factors that distinguish a scalable B2B commerce project from one that remains an internal demo.
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