Optimización de imágenes en SEO
  • Gilda Selis
  • Posted by Gilda Selis
August 12, 2025

Image optimization in SEO: the importance of using consistent URLs

Google has recently updated its guidance on best practices for SEO image optimization, emphasizing the importance of using consistent URLs for images throughout your website. This change is critical to maximize crawl budget efficiency and, in turn, improve your site's overall search engine performance.

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AI Mode
  • Gilda Selis
  • Posted by Gilda Selis
August 12, 2025

Google revolutionizes search: what's coming in Latin America with the new era of AI

During the Google I/O event, the company presented a set of new search functionalities powered by artificial intelligence (AI Mode), which are already available to all users in the United States. Although for now it is a local launch, these innovations anticipate what could soon begin to be implemented in Latin America, transforming the way we search and consume information online.

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Análisis de datos en ecommerce
  • Gilda Selis
  • Posted by Gilda Selis
August 12, 2025

Ecommerce analytics: leveraging data to drive business sales

In the competitive world of e-commerce, understanding and using data effectively has become a key differentiator for companies looking to increase sales. Implementing the right analytics not only provides valuable insights into consumer behavior, but also enables better strategic decision making. Below, we will explore how the use of data analytics in ecommerce can transform a company's sales dynamics.

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Caso de éxito de Essen Chile
  • Gilda Selis
  • Posted by Gilda Selis
May 6, 2025

Essen Chile Success Story: VTEX IoT Store Development and Digital Marketing

With the covid pandemic, the Essen brand decided to bet on e-Commerce...

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ETPay Case Study
  • Gilda Selis
  • Posted by Gilda Selis
May 6, 2025

ETPay Case Study: Integration of the payment method to VTEX

We share ETpay’s success story where we integrated the payment method to...

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