SEO & GEO & AEO: Search Engine Optimization for Search Engines and AI Engines
SEO & GEO & AEO: Search Engine Optimization for Search Engines and AI Engines
SEO & GEO & AEO: Search Engine Optimization for Search Engines and AI Engines
What is part of an SEO/GEO/AEO strategy?
GEO & AEO (AI positioning)
We optimize your digital ecosystem for LLMs. Through the advanced use of Structured Data (Schema Markup) and entity optimization, we make it easy for artificial intelligences to “read” and cite your brand as the source of authority when a user makes a conversational query.
Onpage Audit
We analyze your website just like the major search engines and LLMs do: architecture, speed, indexing, tag hierarchy, internal linking, and URL structure. We identify the bottlenecks that limit your visibility and prioritize fixes based on their impact.
Scaled Content & Human-in-the-Loop
We create massive content clusters to dominate entire niche markets. We use AI to write drafts based on Search Intentwhich are then curated and enriched by human editors. We manage to publish massively in a month without sacrificing quality or brand consistency.
Architecture & Technical SEO
To be positioned your house must be tidy. We audit and correct problems of Crawl Budget, JavaScript rendering, and load times. We ensure that bots (from Google and AI) can crawl and index your site without any technical friction.
Usability and Conversion
We analyze user behavior on your website using heat maps, navigation flows, and by identifying opportunities to improve bounce rates. We implement CRO and UX/UI improvements to convert organic traffic into actual customers. We analyze the entire funnel from start to finish, optimizing each step to maximize effectiveness.
Authority and Digital PR
In a world full of spam sites and large directories, domain authority is your lifeline. We weed out sites that don’t contribute to or boost the brand’s traffic while we execute digital PR strategies to secure links from real news sites and industry leaders, proving to search engines that your brand is a trustworthy entity from start to finish.
Analytics and Business Intelligence
We integrate measurement platforms to visualize in real time how each action impacts traffic, leads, and sales. We work with attribution models, funnel-stage tracking, conversions, completed forms, and specific sections for middle management or executive leadership. The data isn’t just reported; but analyzed to define strategies and specific actions.
Successful migrations
Whether you’re migrating to Shopify, VTEX, or Adobe Commerce, Magento or your own system, we’ll make sure your traffic is protected. We plan the redirect architecture, the visibility of your products or services, and even a comprehensive mapping strategy so you don’t lose a single visit or search engine ranking during critical structural changes.
Local SEO
We optimize Google Business Profile, NAP (Name, Address, Phone), categories, reviews, and photos. We manage proximity signals and citations to ensure your business appears in the Local Pack and geolocated searches. All your branches or points of sale are managed from a single location, no matter how many there are. We connect with Merchant Center to provide a more unified approach to mobile proximity searches.
International SEO
We define the best structure (ccTLD, subdomains, or subdirectories) and implement the correct hreflang tags. We localize content based on country-specific vocabulary and search behavior, strengthening authority with local links and mentions. This way, we avoid cannibalization and maximize relevance in each market.
Zero Click Search
We optimize for images, videos, news, maps, and rich results (FAQs, How-To, Product, Review, AI). We implement structured data and strategies tailored to each result type to improve CTR and visibility. These days, appearing in search results isn’t enough—your users need to be able to find you in whatever format they’re using.
Reporting and Visualization
We deliver easy to understand monthly reports: keyword evolution strategic, technical health, organic growth and conversions. We combine dashboards with work Gantt, outlining short-term tasks and reviewing implementations. Monthly, quarterly and semi-annually we make cuts to analyze improvements and define new strategies, ensuring continuity and evolution of the project.
We are endorsed by our certifications
How do we work SEO/GEO/AEO?
How does the strategy fit my specific industry and competition?
Each industry and business has its own dynamics and particularities. We analyze all aspects of your websiteWe identify current and potential competitors (often different from the ones you see commercially) and strategically select your own keywords, competitors' "non brand" words and new opportunities according to segment, country and business objective.
We don't just stop at general information: we differentiate between commercial, transactional and navigation keywords. commercial, transactional and navigation keywords to target each search intent. We combine this external analysis with a complete internal study of your website: architecture, headers, metadata, design, loading speed and more.
Finally, we deliver a complete report with multiple deliverables and a Gantt or work map that shows concrete actions with defined timelines, ensuring clarity and planning from day one.
What results can I expect?
The results depend on the type of business objective:
- Informative or institutional pages: higher visibility, organic traffic and brand mentions are expected.
- Lead generation: in addition to the above, we seek to improve conversions in forms, increase sessions, reduce bounce rate and optimize the conversion rate.
- Ecommerce: we add detailed analysis of most searched and sold products, best performing brands, sessions per page, average monthly, semi-annual and annual ticket, and revenue generated by organic or AI channel (which GA4 can register as referral).
All of this is measured with clear metrics and dashboards that allow you to visualize evolution and make data-driven decisions.
How do you integrate SEO with your overall digital marketing and sales strategy?
At the outset, we conduct in-depth consultations to understand your company's objectives beyond the organic channel..
- If the focus is visibilityIf the focus is on visibility, we work on internal web improvements and content optimization to enhance what is already being done in other areas, avoiding cannibalization.
- If the objective is lead generationWe analyze the actions of other areas and adapt SEO to improve the site's presence, supporting marketing with strategic keywords, dashboards, search recommendations and correction of errors that affect conversion forms.
- For ecommercewe do the same, adding cross-channel analysis: we understand how the user can convert through other channels (ads, social, referrals) and we adjust SEO to enhance these actions and generate synergy with ad campaigns, automations and PR.
Known Online's approach is integralSEO is the engine that powers the entire digital strategy.
They trust us
How we help brands stand out and grow in search engines and AI engines
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