Cada vez hay más competencia en el ecommerce, por eso mejorar la tasa de conversión (CRO) de tu sitio es clave. No alcanza con atraer visitas: lo importante es que esas visitas se conviertan en clientes gracias a una buena experiencia de compra. La tasa de conversión muestra si tu negocio está alcanzando sus metas. En este post vamos a ver estrategias prácticas para mejorarla, poniendo el foco en la experiencia del usuario.
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TikTok se está convirtiendo en la nueva forma de buscar información. De hecho, el 62% de los jóvenes entre 18 y 24 años ya lo prefieren por sobre Google. Esto hace clave pensar en un SEO adaptado a TikTok. En este artículo te contamos una estrategia de 4 semanas para que tu marca se destaque en la plataforma.
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Servientrega es una empresa líder en el sector de logística y mensajería en Colombia, especializada en ofrecer soluciones de última milla. Con la creciente demanda de comercio electrónico, Servientrega se enfrentaba al desafío de optimizar su proceso de integración con clientes que utilizan la plataforma Shopify. Su objetivo era facilitar el alta de clientes y mejorar la eficiencia para responder a las necesidades del mercado de manera ágil y efectiva.
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La integración con VTEX fue clave para que Loginter, proveedor de servicios de fulfillment y última milla en el sector logístico, pudiera enfrentar un mercado cada vez más competitivo. Su principal objetivo era optimizar el proceso de alta de nuevos clientes que utilizan la plataforma VTEX, buscando agilizar la operación y mejorar la experiencia del usuario final. En este contexto, la empresa decidió colaborar con Known Online para encontrar una solución efectiva que les permitiera satisfacer esta necesidad de manera rápida y eficiente.
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In the competitive e-commerce scenario, gaining presence in search engines has become a real challenge. Every brand is looking to stand out and capture visits that convert into real sales. But the big question arises: which SEO tactics give proven results? The key is to perform Ecommerce SEO tests that reduce doubt and provide clear data on which actions generate the greatest impact.
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In a world where artificial intelligence (AI) is transforming every aspect of our lives, a fundamental question arises: is content still relevant? The answer is a resounding yes. In this post, we'll explore how to accelerate content creation with artificial intelligence without sacrificing your brand's voice and authenticity. In these six steps, we'll show you how to leverage this tool to optimize your creative processes.
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Today many companies think they already understand what "localization" means. They translate their texts, add hreflang tags, target local keywords... and that's it. But the truth is that this is just the tip of the iceberg. Localization is not just about selling more or improving technicalSEO: it's about understanding the real dynamics of a multilingual internet, much more complex and connected than we usually imagine.
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Case Study: How La Cardeuse took control of its ecommerce with Known Online's VTEX Evolution Support
In a highly competitive ecommerce environment, operational autonomy over the platform is key to agility and sustainable growth. La Cardeuse recognized this need and chose Known Online to consolidate strategic control of its digital store.
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Chaide, a leading company in the household industry in Ecuador, faced the need to modernize its digital platform to optimize the shopping experience of its users. In this competitive context and with ambitious business objectives, it was key to bet on a comprehensive approach to e-commerce platform development on VTEX, integrations and evolutionary support that would allow to carry out a complete overhaul of its ecommerce. The company was looking for a solution that would not only improve the aesthetics and functionality of its website, but also drive online sales through an optimized user experience and effective integration with its SAP ERP.
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Transbank, a key player in the payments industry in Chile, constantly faces the challenge of providing secure and agile payment solutions for the country's e-commerce businesses. With the growing demand for efficient payment platforms, its primary objective was to integrate Webpay with the VTEX platform in a headless way, relying on a development approach of payment method integrations through VTEX's Payment Provider Protocol. This development not only sought to improve transaction security, but also to offer a more fluid and accessible user experience that would foster the growth of online commerce in Chile.
The context of this integration is fundamental: e-commerce has been on the rise, and consumer expectations regarding the shopping experience have risen. Transbank, aware of this need, chose Known Online to develop a solution that would meet the market's demands, ensuring that online stores could carry out their transactions efficiently, reliably and without technical inconveniences.
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