Josimar, one of the physical supermarket in Argentina, was looking to take a definitive leap forward in the maturity of its digital operations. With a robust physical presence across multiple locations and its own online sales channel built on the VTEX platform, the challenge was not merely to increase order volume. The strategic objective was to build an efficient, highly measurable, and profitable digital channel capable of capturing daily demand for high-turnover categories—from groceries and beverages to fresh produce and meat—and transforming it into organic growth and long-term revenue. To achieve this, it was necessary to professionalize the management of the site and implement an end-to-end strategy that would unify performance, automation and advanced analytics . Known Online supported the company through this transition by designing an implementation aimed at optimizing the return on advertising investment and building loyalty among the brand’s repeat customers.
The challenge
Josimar had an e-commerce , but lacked 360° management of the digital channel. This presented a clear opportunity: there was an established customer base, although the full potential of the online environment was not yet being tapped.
The main challenge was to scale and consolidate the digital channel in a sustainable way, implementing paid media and automation strategies that had not been utilized up to that point. At the same time, it was essential to build a measurable digital operation, with a focus on data-driven decision-making and generating concrete results for the business.
The Solution
Known Online took on comprehensive management of the digital channel from the ground up, with a strategy designed to support Josimar’s growth in a continuous and evolving manner starting in March 2025. The project encompassed the planning and execution of paid campaigns on Google Ads and Meta Ads, the implementation of email automation strategies, and advanced measurement of user behavior through Google Analytics 4.
The project was structured with a clear business vision: to combine acquisition, retention, and measurement to build an efficient digital ecosystem. In this way, each action was linked to specific goals for sales, profitability, and scalability.
- Campaigns segmented by funnel stage were planned and executed on Google Ads and Meta Ads.
- The budget and audience targeting were continuously optimized based on data.
- Email automation workflows aimed at customer retention and reactivation were implemented.
- Conversion and revenue tracking was set up in GA4 to enable real-time decision-making.
- Results were tracked monthly by channel to identify those with the highest return.
- The ROAS remained above 10 throughout the entire period.
Results from the Josimar Success Story
Since the start of the fiscal year in March 2025, Josimar’s digital channel has shown steady month-over-month growth in both sales volume and revenue. This performance confirmed that the strategy was not only having an immediate impact but also building a solid foundation for the business’s continued growth.
One of the key indicators of efficiency was ROAS, which remained consistently high throughout the campaign, with notable peaks during the best months. This allowed us to scale up our investment based on actual results and a clear profitability strategy.
- Monthly transactions grew by more than 48% between the first and last months analyzed.
- The channel’s total revenue increased by more than 110% during the same period.
- Paid Search solidified its position as the channel with the highest session conversion rate, exceeding 7% in the best months.
- Organic traffic grew in parallel, consistently accounting for about one-third of total sessions.
- By the end of the year, e-commerce had reached its peak in monthly transactions, with a session conversion rate of over 5%.
Beyond the numbers: The digital channel has evolved from an underutilized opportunity into a driver of sustained growth for Josimar. The combination of smart investment, automation, and precise measurement has enabled the company to build a more robust and business-oriented operation.
Josimar’s case shows that when a digital strategy is managed with a holistic approach, results are not only accelerated—they also become more predictable and scalable. In industries where competition for attention and conversions is fierce, having a partner capable of combining performance, automation, and analytics makes a decisive difference.
Known Online positions itself as a partner for brands seeking to professionalize their digital channel and turn it into a real driver of growth. Its approach combines execution, analysis, and continuous improvement to help companies like Josimar achieve sustainable results.
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