Atika, a Chilean company with more than 45 years of experience in the market for high-end wall and floor tiles, bathroom fixtures, and finishes for projects in architecture, design, and home, faced a strategic challenge related to its digital transformation. With four physical showrooms strategically located in Santiago, Viña del Mar, Concepción, and Puerto Varas, the brand has established itself as the undisputed leader for architects, construction companies, and private clients seeking premium products of European origin. Despite its solid reputation in the offline channel, the company needed to accelerate the performance of its online store, which ships throughout Chile. The goal was not merely to increase website traffic, but to establish the digital channel as an autonomous and profitable business unit, capable of attracting highly qualified audiences and sustainably reducing dependence on the traditional retail channel. To achieve this, Known Online designed a precision-targeted paid media strategy strategy aimed at capturing purchase intent during the inspiration and decision phases, transforming the advertising investment into a driver of profitability and scale.
The challenge
Atika needed to consolidate and enhance its e-commerce to diversify its sales channels. Its reliance on brick-and-mortar retail was a barrier to growth, especially given an increasingly digital and multichannel consumer base.
The main challenge was to attract new online audiences without sacrificing commercial efficiency. To achieve this, it was necessary to develop a media strategy that would allow us to scale results, optimize our investment, and support the maturation of the e-commerce channel as a real driver of business growth.
The Solution: A Comprehensive Paid Media Strategy
Known Online developed a comprehensive paid media management strategy covering Google Ads, Meta Ads, and the launch of new channels such as Pinterest Ads. The strategy was designed to focus budgets on conversion-driven initiatives, with a focus on continuous improvement across each platform.
The work involved the ongoing optimization of campaigns, the diversification of the media mix, and the analysis of the entire purchase journey. In this way, the project combined tactical efficiency with a strategic vision focused on performance and growth.
- Consolidation of conversion-focused budgets to maximize ROI.
- Continuous optimization of Google Ads and Meta Ads campaigns through adjustments to targeting, creative assets, and bids.
- Launching and developing new advertising channels, such as Pinterest Ads, to diversify the media mix.
- Implementation of remarketing strategies and custom audiences.
- Analysis and optimization of conversion funnels to improve the user experience from click to purchase.
The results
The strategy implemented had a positive and sustained impact on the e-commerce business’s performance. Online sales grew by more than 50% on average each month, with growth spikes exceeding 180% in specific months year-over-year.
In addition, e-commerce revenue increased by more than 40% compared to the previous year, solidifying the business’s digital transformation. This was complemented by a key benefit for the operation: the diversification of advertising channels made it possible to reduce reliance on a single medium and optimize customer acquisition costs.
This case study demonstrates that digital growth does not depend solely on investing more, but on investing better: with a diversified media strategy, a focus on conversion, and constant optimization of the purchase funnel. When e-commerce is managed with a business-oriented approach, it can become a real and measurable driver of growth.
Throughout this journey, Known Online has positioned itself as a strategic partner for brands like Atika, capable of translating the complexity of the digital landscape into concrete, scalable, and sustainable results within the client’s industry.
