Carters OshKosh, a leader in children’s , sought to boost the performance of its digital channel during one of the most competitive sales periods of the year. The goal was clear: to transform peak seasonal traffic into concrete business results, with a focus on revenue, conversions, and advertising efficiency. To achieve this, Known Online designed and executed a performance strategy aimed at maximizing the impact of media spending during the 2026 Hot Sale. The effort combined planning, execution, measurement, and continuous optimization to support the business in an environment of high demand and intense competition.
The challenge
Carters OshKosh sought to maximize the performance of its digital channel during high-traffic events such as the Hot Sale, increasing the conversion rate, transaction volume, and revenue generated by e-commerce compared to the same period the previous year.
The challenge was not only to attract more users, but also to capture qualified traffic, maintain an effective user experience throughout the purchase process, and turn media spending into measurable business results. In this type of campaign, every decision regarding segmentation, budget, and messaging can directly impact profitability.
The Solution
Known Online carried out comprehensive management of the digital channel, focusing on the planning, execution, and optimization of paid campaigns on Google Ads and Meta Ads, aligned with key commercial events on the calendar. The strategy relied on advanced measurement through Google Analytics 4, with the goal of obtaining an accurate understanding of user behavior and the actual contribution of each channel.
The project involved planning and executing campaigns segmented by funnel stage on Google Ads and Meta Ads, along with the creation of creative assets tailored to each audience and channel. Additionally, conversion tracking and revenue measurement were set up in GA4, which allowed for continuous optimization of the budget and audiences based on real-time data during the event. Upon completion, an analysis was conducted by geographic region to identify the top-performing markets.
The results: Revenue growth of more than 120% during the 2026 Hot Sale
During the 2026 Hot Sale, Carters OshKosh’s digital channel recorded total revenue growth of more than 120% compared to the same period the previous year. This result demonstrated the strategy’s ability to drive sales growth in a highly competitive and high-demand environment, while prioritizing efficiency and profitability.
Completed transactions increased by nearly 90% year-over-year, while the session conversion rate improved by more than 15%. Meanwhile, the number of repeat users grew by more than 77%, and the average order value increased by nearly 19%. Total sessions and sessions with interaction grew by nearly 48% and 46%, respectively, reflecting the direct impact of the media strategy on qualified traffic.
- Total revenue: +120%
- Completed transactions: +90%
- Conversion rate: +15%
- Returning users: +77%
- Average ticket price: +19%
- Total sessions: +48%
- Interactive sessions: +46%
Beyond growth in volume, the results showed an overall improvement in traffic quality, investment efficiency, and e-commerce’s ability to convert demand into sales. In business terms, this translated into a more robust digital operation that was better prepared to capitalize on high-impact sales periods.
This case confirms that, in highly competitive industries such as children’s fashion, success does not depend solely on investing more, but on investing better: through segmentation, creativity, measurement, and optimization linked to specific business objectives. When these elements work in coordination, the digital channel ceases to be merely a means of customer acquisition and becomes a true driver of growth.
With a methodology focused on performance, data analysis, and real-time decision-making, Known Online positions itself as a strategic partner for brands that need to turn periods of high demand into sustainable results. In the digital retail ecosystem, that level of expertise makes all the difference.
Is your e-commerce site ready for the next high-demand event? Don’t let your media budget get stretched too thin during the next sales event. Ensure the profitability of your digital operations with a team of specialists who know how to turn traffic spikes into actual conversions.
Would you like us to review your performance strategy for the next big event? Drop us a line!
