This success story shows how O’Neill Chile, a brand with a 70-year legacy in innovation and outdoor lifestyle, took a key step to boost its digital strategy: transforming its email marketing channel into an engine for sustained growth.
We accompanied O’Neill Chile in a comprehensive optimization process that combined advanced segmentation, strategic automations and intelligent audience synchronization to boost both their organic and paid efforts. The result: more relevant communications, more efficient campaigns and a direct impact on sales opportunities. We invite you to learn how we did it.
About O’Neill Chile
O’Neill Chile is the official representative of O’Neill, a Californian brand founded in 1952 and globally recognized for its pioneering role in the development of the wetsuit. With roots linked to surfing and technical innovation, the company has evolved to become a benchmark in outdoor lifestyle, combining functionality, design and adventurous spirit.
In Chile, the brand operates with a robust ecommerce and physical presence in stores in different parts of the country. Its catalog includes clothing, accessories and technical suits for surfers, athletes and consumers looking for quality, authenticity and an urban style linked to the ocean.
Target
Improve the efficiency of the email marketing channel and increase the relevance of each mailing through advanced segmentations and automations that did not exist before. The brand was looking to scale its customer engagement strategy and better connect its digital communication efforts with ecommerce and physical store opportunities.
Project scope and development
Known Online worked on the evolution of O’Neill Chile’s automation ecosystem, implementing a strategy aimed at increasing personalization, strengthening performance and optimizing each point of contact with the audience.
The project included the configuration of segmented mailings, the creation of new automated flows and the synchronization of audiences between WoowUp and Meta Ads, integrating Email + Performance to maximize the impact of each campaign.
Detail of tasks performed
- Migration and configuration of advanced segmentations in WoowUp.
- Creation of new automations, including key flows such as Price Drop.
- Implementation of push notifications to complement email campaigns.
- WoowUp → Meta audience synchronization to leverage paid strategy with proprietary data.
- Execution of campaigns by segment during Cyber October 2025, aimed at maximizing conversion opportunities.
Results
- More relevant and accurate one-time deliveries for each customer group.
- Improved reach and efficiency of paid campaigns thanks to own audiences synchronized with Meta.
- Increased opens and clicks due to greater personalization of messages and flows.
- Activation of automations that did not exist before, expanding the capacity of continuous relationship.
- Increased sales opportunities, especially in commercial periods such as Black Friday and Cyber.
Do you want to strengthen your automation strategy?
If you would like to discuss how to optimize your segmentations, automations and multichannel actions, we can help you evaluate options and next steps to enhance your strategy. Let’s talk!
