The Hidden Cost of E-Commerce in Latin America: Why Your Margin Is Being Eroded by Payment Processors (and No One Is Tracking It)
How much profit are you losing every month without even realizing it? It’s a question that almost no e-commerce business in Latin America asks itself, because they track fraud, traffic, and overall conversion rates—but rarely audit the exact moment of payment, where three revenue leaks coexist simultaneously: checkout errors, poorly negotiated processing costs, and underreported fraud. If you manage payment methods for an e-commerce business, this directly affects you:
- You negotiate fees without looking at the actual cost per channel.
- Your actual fraud figures likely don't match what you see on your dashboard.
- Your checkout process may be lowering your conversion rate without you even realizing it.
- You’re choosing between a payment gateway and an aggregator based on incomplete data.
Mercado Pago, Nuvei, Fintoc, Lyra, and Klap process millions of transactions in the region, and this is what they see in their day-to-day operations—not just in product theory—regarding where margins are lost. They shared this in the webinar organized by Known Online: “The Hidden Cost of e-Commerce in Latin America: Fraud, Fees, and Conversion Rates You’re Losing Without Realizing It.”
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From Concept to Conversion: Keys to Success in Growth Marketing
In this article, we will explore the keys to success in Growth Marketing, a discipline that goes beyond customer acquisition and focuses on the sustainable growth of digital businesses. We will explain what growth marketing is all about as well as Growth Marketing strategies for ecommerce, Growth Marketing tools and Growth Marketing campaigns along with their benefits. Read on!
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How to sell more and better: Best practices for 2024
In this post we share with you some techniques and practices that we apply to sell more and better, as well as some keys for e-commerce growth in 2024 in a recession context. In this context we seek to grow, but in a sustainable way.
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5 benefits of real-time omni-channel logistics
Real-time logistics omnichannel has become a key component for companies looking to improve efficiency and customer experience. In this article, we'll explore 5 key benefits this strategy can bring to your business: from creating exceptional customer experiences to improving operational efficiency and increasing sales and ROI.
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How to build user loyalty? The 3E model: Expectation, Experience, Excitement.
In our latest webinar on Ecommerce Trends: Retail Media Edition, we had...
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How to transform your B2B marketing strategy to capture more leads
B2B marketing faces unique challenges: manual processes, high advertising costs and low conversion rates on broad campaigns. However, these limitations can be overcome with innovative strategies and technology tools designed to scale. During our Webinar: B2B Marketing Strategies to Capture Leads, we explore modern and effective approaches to transform lead generation. Here's a summary of the key points.
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Potenciar ventas online con Google Ads
En este post exploraremos cómo potenciar las ventas online con Google Ads. ...
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Descubre cómo el machine learning está transformando las campañas digitales
Recientemente, tuvimos el privilegio de organizar la jornada de capacitación “Latam Growth...
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Aumenta tus ventas y fideliza por Whatsapp
En esta ocasión, queremos compartirte los aspectos más destacados de la jornada...
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Cómo implementar una buena estrategia en Growth Marketing y campañas pagas
Durante nuestra jornada de capacitación Latam Growth for eCommerce, tuvimos el placer...
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