SEO

In an ever-evolving digital environment, it is important to understand how changes in URL structure can affect a website's performance. In this article, we will discuss the considerations and consequences of modifying previously established web addresses, as well as the best approaches to handle this tricky situation. Learn how a URL change impacts your SEO and discover strategies to maintain traffic, authority and search engine visibility.

The evolution of search technologies has brought a profound change in the way users interact with information on the Internet. The differences between traditional search engine optimization(SEO) and artificial intelligence-based search engines (GEO) are significant and require a clear understanding in order to implement effective strategies to maximize visibility and conversions. Below, we share with you the key points that show these differences and similarities between SEO vs GEO, as well as their implications for business.

Dos x Tres is a Peruvian company dedicated to cultural development within the educational community. At the beginning of 2024, they decided to strengthen their digital channel with the support of Known Online, betting on an SEO strategy that would improve their visibility, positioning and conversion. Given the seasonal nature of their business - linked to the school calendar - they needed an adaptable and effective solution throughout the year.

Galpón de Ropa, an ecommerce specialized in new and used clothing , trusted Known Online to boost its digital operation from two key fronts: the development and evolutionary support in VTEX and a robust and results-oriented SEO strategy. The goal was clear: increase organic presence, improve user experience and strengthen brand identity. In this post we tell you how we managed to improve their ecommerce with customized solutions. Read on!

The adoption of schema markup on a large scale has become an essential strategy for companies seeking to improve their subject authority and increase their visibility in non-branded searches, as well as to appear in answers from artificial intelligence tools such as ChatGPT, Gemini or Claude. This technique not only allows to gain visibility in search results, but also addresses key questions for executives, especially in the current scenario marked by generative artificial intelligence.

Dr. Simi is a recognized brand that has positioned itself as a reference in the pharmaceutical sector. pharmaceutical sectorwith a strong presence both in physical stores and in its online channel. At Known Online we accompanied Dr. Simi in its goal of strengthening and enhancing its ecommerce through a comprehensive and customized SEO strategy . We invite you to learn in detail how we managed together to increase their traffic, improve their search engine rankings and increase their conversions, boosting their digital growth in a sustainable way.

Google has recently updated its guidance on best practices for SEO image optimization, emphasizing the importance of using consistent URLs for images throughout your website. This change is critical to maximize crawl budget efficiency and, in turn, improve your site's overall search engine performance.

In a digital world that changes all the time, Google launched the AI Overviews and that is completely changing the rules of SEO. This report, based on a lot of data, shows how the way users see and use content in search results is changing. Here we tell you the key points.

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