The adoption of schema markup on a large scale has become an essential strategy for companies seeking to improve their subject authority and increase their visibility in non-branded searches, as well as to appear in answers from artificial intelligence tools such as ChatGPT, Gemini or Claude. This technique not only allows to gain visibility in search results, but also addresses key questions for executives, especially in the current scenario marked by generative artificial intelligence.
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Category pages on ecommerce sites are critical to the success of any online business. Not only do they attract traffic interested in products, but they also welcome visitors who are ready to make a purchase. Therefore, it is key to create well-optimized category pages that maximize visitor conversion - read on to learn best practices for category page optimization!
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In today's digital marketing landscape, teams are increasingly focused on the fundamentals of Conversion Rate Optimization (CRO). This focus is no accident, as attracting visitors to your website is only half the challenge; converting those visitors into leads, customers and advocates for your brand is where the real potential lies.
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Dr. Simi is a recognized brand that has positioned itself as a reference in the pharmaceutical sector. pharmaceutical sectorwith a strong presence both in physical stores and in its online channel. At Known Online we accompanied Dr. Simi in its goal of strengthening and enhancing its ecommerce through a comprehensive and customized SEO strategy . We invite you to learn in detail how we managed together to increase their traffic, improve their search engine rankings and increase their conversions, boosting their digital growth in a sustainable way.
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Google has recently updated its guidance on best practices for SEO image optimization, emphasizing the importance of using consistent URLs for images throughout your website. This change is critical to maximize crawl budget efficiency and, in turn, improve your site's overall search engine performance.
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In a digital world that changes all the time, Google launched the AI Overviews and that is completely changing the rules of SEO. This report, based on a lot of data, shows how the way users see and use content in search results is changing. Here we tell you the key points.
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During the Google I/O event, the company presented a set of new search functionalities powered by artificial intelligence (AI Mode), which are already available to all users in the United States. Although for now it is a local launch, these innovations anticipate what could soon begin to be implemented in Latin America, transforming the way we search and consume information online.
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We share the success story of Coliseum where we worked on a...
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Killstore is one of the most recognized photographic stores in Chile. It...
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We tell you the success story of Arredo where we worked on...
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