Artificial intelligence (AI) is no longer a science fiction concept, but a key tool in ecommerce. Its ability to process large volumes of data and learn from it is revolutionizing the way digital retailers interact with their customers and optimize their operations.

Volkswagen Argentina is constantly facing challenges in the competitive automotive sector, where innovation and efficiency are crucial to maintain its market leadership. In this case, the brand sought to drive the launch of the pre-sale of its new Tera model through the VTEX platform, relying on a comprehensive approach to VTEX development and Salesforce integration. The main objective was to offer a seamless and effective shopping experience, allowing customers to choose features such as color and dealer, while optimizing the traffic generated by marketing campaigns.

To achieve these objectives, Volkswagen Argentina set out to establish an effective process that not only aligned with its business goals, but also maximized customer satisfaction. This involved ensuring that the website was enabled at a specific time to allow the generated traffic to enter, an approach that required exceptional coordination and solid technical support.

In an ever-evolving digital environment, it is important to understand how changes in URL structure can affect a website's performance. In this article, we will discuss the considerations and consequences of modifying previously established web addresses, as well as the best approaches to handle this tricky situation. Learn how a URL change impacts your SEO and discover strategies to maintain traffic, authority and search engine visibility.

The evolution of search technologies has brought a profound change in the way users interact with information on the Internet. The differences between traditional search engine optimization(SEO) and artificial intelligence-based search engines (GEO) are significant and require a clear understanding in order to implement effective strategies to maximize visibility and conversions. Below, we share with you the key points that show these differences and similarities between SEO vs GEO, as well as their implications for business.

Dos x Tres is a Peruvian company dedicated to cultural development within the educational community. At the beginning of 2024, they decided to strengthen their digital channel with the support of Known Online, betting on an SEO strategy that would improve their visibility, positioning and conversion. Given the seasonal nature of their business - linked to the school calendar - they needed an adaptable and effective solution throughout the year.

Galpón de Ropa, an ecommerce specialized in new and used clothing , trusted Known Online to boost its digital operation from two key fronts: the development and evolutionary support in VTEX and a robust and results-oriented SEO strategy. The goal was clear: increase organic presence, improve user experience and strengthen brand identity. In this post we tell you how we managed to improve their ecommerce with customized solutions. Read on!

Google Ads introduced a significant update to its Search campaigns with the launch of AI Max, which will begin rolling out globally in beta format this month. This new functionality promises to optimize ad performance by enabling better query matching, dynamic personalization options and greater control over campaigns.

Content marketing has changed a lot. Today, anyone can create many publications in a short time thanks to tools such as artificial intelligence. But this also means that there is more competition for the public's attention. In this scenario, it is key to stand out. How can brands achieve this in the midst of so much similar content? Here are some content strategies in the age of artificial intelligence that experts use to make a difference.

Category pages on ecommerce sites are critical to the success of any online business. Not only do they attract traffic interested in products, but they also welcome visitors who are ready to make a purchase. Therefore, it is key to create well-optimized category pages that maximize visitor conversion - read on to learn best practices for category page optimization!

The adoption of schema markup on a large scale has become an essential strategy for companies seeking to improve their subject authority and increase their visibility in non-branded searches, as well as to appear in answers from artificial intelligence tools such as ChatGPT, Gemini or Claude. This technique not only allows to gain visibility in search results, but also addresses key questions for executives, especially in the current scenario marked by generative artificial intelligence.