In a world where artificial intelligence (AI) is transforming every aspect of our lives, a fundamental question arises: is content still relevant? The answer is a resounding yes. In this post, we'll explore how to accelerate content creation with artificial intelligence without sacrificing your brand's voice and authenticity. In these six steps, we'll show you how to leverage this tool to optimize your creative processes.
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Today many companies think they already understand what "localization" means. They translate their texts, add hreflang tags, target local keywords... and that's it. But the truth is that this is just the tip of the iceberg. Localization is not just about selling more or improving technicalSEO: it's about understanding the real dynamics of a multilingual internet, much more complex and connected than we usually imagine.
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Case Study: How La Cardeuse took control of its ecommerce with Known Online's VTEX Evolution Support
In a highly competitive ecommerce environment, operational autonomy over the platform is key to agility and sustainable growth. La Cardeuse recognized this need and chose Known Online to consolidate strategic control of its digital store.
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Chaide, a leading company in the household industry in Ecuador, faced the need to modernize its digital platform to optimize the shopping experience of its users. In this competitive context and with ambitious business objectives, it was key to bet on a comprehensive approach to e-commerce platform development on VTEX, integrations and evolutionary support that would allow to carry out a complete overhaul of its ecommerce. The company was looking for a solution that would not only improve the aesthetics and functionality of its website, but also drive online sales through an optimized user experience and effective integration with its SAP ERP.
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Transbank, a key player in the payments industry in Chile, constantly faces the challenge of providing secure and agile payment solutions for the country's e-commerce businesses. With the growing demand for efficient payment platforms, its primary objective was to integrate Webpay with the VTEX platform in a headless way, relying on a development approach of payment method integrations through VTEX's Payment Provider Protocol. This development not only sought to improve transaction security, but also to offer a more fluid and accessible user experience that would foster the growth of online commerce in Chile.
The context of this integration is fundamental: e-commerce has been on the rise, and consumer expectations regarding the shopping experience have risen. Transbank, aware of this need, chose Known Online to develop a solution that would meet the market's demands, ensuring that online stores could carry out their transactions efficiently, reliably and without technical inconveniences.
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Artificial intelligence (AI) is no longer a science fiction concept, but a key tool in ecommerce. Its ability to process large volumes of data and learn from it is revolutionizing the way digital retailers interact with their customers and optimize their operations.
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Volkswagen Argentina is constantly facing challenges in the competitive automotive sector, where innovation and efficiency are crucial to maintain its market leadership. In this case, the brand sought to drive the launch of the pre-sale of its new Tera model through the VTEX platform, relying on a comprehensive approach to VTEX development and Salesforce integration. The main objective was to offer a seamless and effective shopping experience, allowing customers to choose features such as color and dealer, while optimizing the traffic generated by marketing campaigns.
To achieve these objectives, Volkswagen Argentina set out to establish an effective process that not only aligned with its business goals, but also maximized customer satisfaction. This involved ensuring that the website was enabled at a specific time to allow the generated traffic to enter, an approach that required exceptional coordination and solid technical support.
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The evolution of search technologies has brought a profound change in the way users interact with information on the Internet. The differences between traditional search engine optimization(SEO) and artificial intelligence-based search engines (GEO) are significant and require a clear understanding in order to implement effective strategies to maximize visibility and conversions. Below, we share with you the key points that show these differences and similarities between SEO vs GEO, as well as their implications for business.
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In an ever-evolving digital environment, it is important to understand how changes in URL structure can affect a website's performance. In this article, we will discuss the considerations and consequences of modifying previously established web addresses, as well as the best approaches to handle this tricky situation. Learn how a URL change impacts your SEO and discover strategies to maintain traffic, authority and search engine visibility.
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Dos x Tres is a Peruvian company dedicated to cultural development within the educational community. At the beginning of 2024, they decided to strengthen their digital channel with the support of Known Online, betting on an SEO strategy that would improve their visibility, positioning and conversion. Given the seasonal nature of their business - linked to the school calendar - they needed an adaptable and effective solution throughout the year.
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