Google Ads introduced a significant update to its Search campaigns with the launch of AI Max, which will begin rolling out globally in beta format this month. This new functionality promises to optimize ad performance by enabling better query matching, dynamic personalization options and greater control over campaigns.
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Content marketing has changed a lot. Today, anyone can create many publications in a short time thanks to tools such as artificial intelligence. But this also means that there is more competition for the public's attention. In this scenario, it is key to stand out. How can brands achieve this in the midst of so much similar content? Here are some content strategies in the age of artificial intelligence that experts use to make a difference.
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The adoption of schema markup on a large scale has become an essential strategy for companies seeking to improve their subject authority and increase their visibility in non-branded searches, as well as to appear in answers from artificial intelligence tools such as ChatGPT, Gemini or Claude. This technique not only allows to gain visibility in search results, but also addresses key questions for executives, especially in the current scenario marked by generative artificial intelligence.
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Category pages on ecommerce sites are critical to the success of any online business. Not only do they attract traffic interested in products, but they also welcome visitors who are ready to make a purchase. Therefore, it is key to create well-optimized category pages that maximize visitor conversion - read on to learn best practices for category page optimization!
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Dr. Simi is a recognized brand that has positioned itself as a reference in the pharmaceutical sector. pharmaceutical sectorwith a strong presence both in physical stores and in its online channel. At Known Online we accompanied Dr. Simi in its goal of strengthening and enhancing its ecommerce through a comprehensive and customized SEO strategy . We invite you to learn in detail how we managed together to increase their traffic, improve their search engine rankings and increase their conversions, boosting their digital growth in a sustainable way.
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In today's digital marketing landscape, teams are increasingly focused on the fundamentals of Conversion Rate Optimization (CRO). This focus is no accident, as attracting visitors to your website is only half the challenge; converting those visitors into leads, customers and advocates for your brand is where the real potential lies.
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In a digital world that changes all the time, Google launched the AI Overviews and that is completely changing the rules of SEO. This report, based on a lot of data, shows how the way users see and use content in search results is changing. Here we tell you the key points.
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Google has recently updated its guidance on best practices for SEO image optimization, emphasizing the importance of using consistent URLs for images throughout your website. This change is critical to maximize crawl budget efficiency and, in turn, improve your site's overall search engine performance.
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In the competitive world of e-commerce, understanding and using data effectively has become a key differentiator for companies looking to increase sales. Implementing the right analytics not only provides valuable insights into consumer behavior, but also enables better strategic decision making. Below, we will explore how the use of data analytics in ecommerce can transform a company's sales dynamics.
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During the Google I/O event, the company presented a set of new search functionalities powered by artificial intelligence (AI Mode), which are already available to all users in the United States. Although for now it is a local launch, these innovations anticipate what could soon begin to be implemented in Latin America, transforming the way we search and consume information online.
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