In the competitive world of e-commerce, understanding and using data effectively has become a key differentiator for companies looking to increase sales. Implementing the right analytics not only provides valuable insights into consumer behavior, but also enables better strategic decision making. Below, we will explore how the use of data analytics in ecommerce can transform a company's sales dynamics.

During the Google I/O event, the company presented a set of new search functionalities powered by artificial intelligence (AI Mode), which are already available to all users in the United States. Although for now it is a local launch, these innovations anticipate what could soon begin to be implemented in Latin America, transforming the way we search and consume information online.

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