Today's Customer Journey is more complex than ever, spanning multiple channels and touchpoints. With the transformation to a digital-first world, it is not surprising that omnichannel experiences are becoming increasingly complex, generating almost as many customer journeys as there are customers. That's why, to truly understand their behavior and optimize their interactions, it's key to have tools that allow you to visualize this journey holistically. Adobe Customer Journey Analytics is a solution to get a complete and real-time view of how customers interact with your brand along their journey. In this post, we explain what Adobe Customer Journey Analytics is, when to use it and how it can improve your marketing strategies. If you are looking to implement solutions that optimize your customer journey, Known Online can help you.
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Energy Zone needed an agile and efficient ecommerce solution to expand its online business. At Known Online, we implemented the development and evolutionary support of VTEX to create a store with an attractive and functional design, optimized for conversion. In addition, we continue to improve their platform to ensure its continued growth.
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The digital environment has become the first point of contact between brands and their audiences. In this context, having a solid and well-integrated digital platform is essential not only to generate a brand identity, but also to connect with consumers effectively, improving visibility and increasing sales. With this premise in mind, Known Online worked together with The Line Group, one of the leading companies in the retail Chilean retailer, which represents world-renowned brands such as Nike, Adidas and Samsung in the development of VTEX stores. Throughout the last years, we have been their technological partner in the construction of customized and effective ecommerce customized and effective ecommerce platforms, tailored to your needs and those of your brands.
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Neumáticos Saracho, a leading company in the automotive tire and accessory sales sector, was facing challenges in its online store. The platform they were using had limitations in its structure and functionality, affecting their customers' shopping experience. In addition, they needed to optimize their operation to remain competitive in an ever-changing market. The main challenge was to completely redesign their online store, leveraging the advanced capabilities of VTEX IO, to improve usability, navigation, and conversion, all within a tight deadline and with the goal of maximizing ROI.
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B2B marketing faces unique challenges: manual processes, high advertising costs and low conversion rates on broad campaigns. However, these limitations can be overcome with innovative strategies and technology tools designed to scale. During our Webinar: B2B Marketing Strategies to Capture Leads, we explore modern and effective approaches to transform lead generation. Here's a summary of the key points.
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In a highly competitive event equipment rental market in the USA, Sky High Party Rentals was faced with the need to optimize its digital platform. The main challenge was to offer a more agile and efficient shopping experience for their customers, while improving the performance and speed of their website. In this post, we tell you how the implementation of Magento Headlesstogether with Next.JS technology, transformed their platform and improved the speed, flexibility and user experience of their website.
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At Known Online, we specialize in boosting the growth of digital businesses, and a clear example of this is the work we have done with Construmart Pro. This project challenged us to develop a robust, agile platform adapted to the complexities of B2B e-commerce, integrating it efficiently within a B2C environment. Through our development and evolutionary support service, we optimize the user experience and guarantee the scalability of the business.
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Success during special events like Cyber Monday depends on many factors as we saw in the last post on some of the keys to a successful strategy. keys to have a successful strategy. However, in this article we want to share with you some common mistakes in terms of operation that we have seen with several clients throughout our experience as a digital agency.
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At Known Online we want to present you the best practices of development with VTEX for this 2024. If you are looking to boost your online business, this post is for you. In this article, we will explore how VTEX, one of the leading eCommerce platforms in Latin America, can drive the growth of your digital business. We will also show you how our experience and commitment to excellence can make a difference in your digital strategy.
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You know it. If you don't improve the loading speed of your website, you're risking your conversion rate. In fact, did you know that just 100 milliseconds of additional loading time can cause a 7% drop in conversion rate? Furthermore, speed not only influences whether users stay longer or shorter on your website, it's also a new ranking factor for Google. In mid-2021, the search engine updated its algorithm and indicated that Core Web Vitals are key to SEO ranking.
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