In this post we tell you about the digital transformation of Kayser Chile, which optimized its digital presence with the strategic help of Known Online. From the redesign of its platform to SEO optimization, learn the details of this success story that demonstrates how effective collaboration can drive growth in the digital world.
Ecommerce Redesign and SEO
Ecommerce Redesign
Kayser, a recognized brand of underwear and pajamas in Chile with more than 120 stores and online presence, faced the challenge of modernizing its platform while its site was operational.
Known Online took on the project, restructuring the obsolete code and working on a progressive redesign. The strategy was implemented in a phased approach, working in collaboration with the client. The monthly approach allowed launching new functionalities, starting with the home page and extending to the entire purchase flow in the following months.
The result was a complete redesign of the ecommerce site, improved user experience (UX) and substantial code optimization that not only optimized site performance but also laid the groundwork for future expansion and enhancements.
SEO Optimization
Initial audit and error resolution
Known Online started the process with a comprehensive SEO audit. In this phase, 4xx and 5xx errors were detected and efficiently corrected in collaboration with the Evolution Support team and the client. This intervention not only improved the site’s stability but also laid the foundation for optimal SEO performance.
SEO optimization: Product descriptions and content strategies
The Known Online team identified a key opportunity to improve product descriptions, finding numerous products without detailed information. Recommendations and strategies were provided to enrich these descriptions, improving the information available to users. Anticipation of the upcoming season allowed for pre-optimization of products, avoiding later corrections and improving search engine visibility.
Website optimization and content strategies
Known Online not only focused on immediate problem resolution, but also carried out a comprehensive optimization of the website. This included improvements to SEO titles, meta descriptions and headings, broken down into manageable parts to be implemented efficiently in conjunction with the Evolution Support team and the client. In addition, a robust content strategy was implemented with blog post generation to support SEO and build a strong network of backlinks.
SEO Optimization: Content Generation and Keyword Expansion
The Known Online team conducted constant keyword research, analyzing competitors to adjust and strengthen the SEO strategy. The result was a significant increase in the number of keywords from 1,117 in November 2022 to 1,515 by the end of 2023.
Custom App Development
Simultaneously, Known Online addressed two custom apps with inherent problems. A from-scratch approach was chosen, reworking these applications to provide fully functional solutions with superior performance compared to the originals. This approach not only addressed the existing deficiencies, but also laid the groundwork for the implementation of future functionality and customizations.
If your company is looking for a successful digital transformation and an outstanding positioning on the internet, you can consult our services that range from web development and digital marketing to effective SEO strategies. Contact us now!
