In the world of e-commerce, user experience (UX) is a key factor that directly influences your position in search engines. At Known Online, we understand the importance of a solid UX to boost your online presence and improve your position in search results. We explain in detail how user experience impacts SEO!
How user experience affects SEO
1. Low bounce rate: Relevance Indicator
A positive UX reduces bounce rate, indicating to search engines that your site is relevant and offers what users are looking for. Smooth navigation and engaging content are key to keeping visitors engaged.
2. Improve interactivity: Clear calls to action and intuitive navigation.
Clear calls to action and intuitive navigation not only improve interactivity, but also increase conversions. An engaged user is more likely to perform desired actions, such as making a purchase or completing a form.
3. Optimization for mobile devices: Vital for Google rankings
Google values the mobile experience. An adaptive design that ensures an optimal experience on mobile devices contributes significantly to better rankings in search results.
4. Reduced loading times: Favorable for visitor retention.
Fast sites not only improve the user experience, but also reduce abandonment. Search engines favor sites that offer a fast experience, as this improves visitor retention. In this post we tell you how a slow loading time of your website can ruin your conversion rate.
5. Accessibility: Valued by search engines and broaden your audience.
An inclusive UX, which adapts to different needs and devices, is valued by search engines. It also broadens your audience by making your site accessible to everyone.
6. User Retention: Clear and Structured Content
Clear and structured content prolongs the user’s stay on the site. A visitor who spends more time exploring your online store is more likely to make purchases and contribute positively to your SEO metrics.
7. How User Experience Impacts SEO: Reducing Abandonment Rate: Intuitive UX in the Checkout Process
An intuitive UX in the checkout process not only increases sales, but also improves search engine rankings. A smooth checkout flow keeps users engaged until conversion.
Case Study: Arredo multiplied its traffic by 12 with our UX-focused SEO strategy.
Arredo is a clear example of how our UX-centric SEO strategy can make a difference. They multiplied their traffic by 12 times, demonstrating the positive impact of a well-designed user experience. You can read the full case by clicking here.
Optimize your SEO with Known Online!
At Known Online, we work to convert visitors into customers. We improve usability, navigation indicators and conversions.
Let’s talk? Contact us at for a free consultation and find out how we can boost your online presence.
