Digital Marketing

pruebas de seo para ecommerce
  • Gilda Selis
  • Posted by Gilda Selis
September 7, 2025

In the competitive e-commerce scenario, gaining presence in search engines has become a real challenge. Every brand is looking to stand out and capture visits that convert into real sales. But the big question arises: which SEO tactics give proven results? The key is to perform Ecommerce SEO tests that reduce doubt and provide clear data on which actions generate the greatest impact.

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Cómo acelerar la creación de contenidos con inteligencia artificial
  • Gilda Selis
  • Posted by Gilda Selis
September 7, 2025

In a world where artificial intelligence (AI) is transforming every aspect of our lives, a fundamental question arises: is content still relevant? The answer is a resounding yes. In this post, we'll explore how to accelerate content creation with artificial intelligence without sacrificing your brand's voice and authenticity. In these six steps, we'll show you how to leverage this tool to optimize your creative processes.

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localización
  • Gilda Selis
  • Posted by Gilda Selis
September 7, 2025

Today many companies think they already understand what "localization" means. They translate their texts, add hreflang tags, target local keywords... and that's it. But the truth is that this is just the tip of the iceberg. Localization is not just about selling more or improving technicalSEO: it's about understanding the real dynamics of a multilingual internet, much more complex and connected than we usually imagine.

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cambio
  • Gilda Selis
  • Posted by Gilda Selis
August 27, 2025

In an ever-evolving digital environment, it is important to understand how changes in URL structure can affect a website's performance. In this article, we will discuss the considerations and consequences of modifying previously established web addresses, as well as the best approaches to handle this tricky situation. Learn how a URL change impacts your SEO and discover strategies to maintain traffic, authority and search engine visibility.

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SEO vs GEO
  • Gilda Selis
  • Posted by Gilda Selis
August 27, 2025

The evolution of search technologies has brought a profound change in the way users interact with information on the Internet. The differences between traditional search engine optimization(SEO) and artificial intelligence-based search engines (GEO) are significant and require a clear understanding in order to implement effective strategies to maximize visibility and conversions. Below, we share with you the key points that show these differences and similarities between SEO vs GEO, as well as their implications for business.

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SEO
  • Gilda Selis
  • Posted by Gilda Selis
August 12, 2025

Dos x Tres is a Peruvian company dedicated to cultural development within the educational community. At the beginning of 2024, they decided to strengthen their digital channel with the support of Known Online, betting on an SEO strategy that would improve their visibility, positioning and conversion. Given the seasonal nature of their business - linked to the school calendar - they needed an adaptable and effective solution throughout the year.

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VTEX y SEO
  • Gilda Selis
  • Posted by Gilda Selis
August 12, 2025

Galpón de Ropa, an ecommerce specialized in new and used clothing , trusted Known Online to boost its digital operation from two key fronts: the development and evolutionary support in VTEX and a robust and results-oriented SEO strategy. The goal was clear: increase organic presence, improve user experience and strengthen brand identity. In this post we tell you how we managed to improve their ecommerce with customized solutions. Read on!

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Google lanza AI Max
  • Gilda Selis
  • Posted by Gilda Selis
August 12, 2025

Google Ads introduced a significant update to its Search campaigns with the launch of AI Max, which will begin rolling out globally in beta format this month. This new functionality promises to optimize ad performance by enabling better query matching, dynamic personalization options and greater control over campaigns.

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estrategias de contenido en la era de la inteligencia artificial
  • Gilda Selis
  • Posted by Gilda Selis
August 12, 2025

Content marketing has changed a lot. Today, anyone can create many publications in a short time thanks to tools such as artificial intelligence. But this also means that there is more competition for the public's attention. In this scenario, it is key to stand out. How can brands achieve this in the midst of so much similar content? Here are some content strategies in the age of artificial intelligence that experts use to make a difference.

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Programado
  • Gilda Selis
  • Posted by Gilda Selis
August 12, 2025

Category pages on ecommerce sites are critical to the success of any online business. Not only do they attract traffic interested in products, but they also welcome visitors who are ready to make a purchase. Therefore, it is key to create well-optimized category pages that maximize visitor conversion - read on to learn best practices for category page optimization!

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