Digital Marketing

Farmacias Ahumada es una reconocida cadena de farmacias en Latinoamérica, dedicada a ofrecer productos farmacéuticos y de cuidado personal a sus clientes. En un ambiente altamente competitivo, la empresa se enfrentaba a la necesidad de mantener su catálogo de productos actualizado y optimizado para satisfacer las demandas del ecommerce. Con el objetivo de mejorar la experiencia del usuario y aumentar la visibilidad orgánica del sitio, Farmacias Ahumada buscó una solución basada en la catalogación con foco en SEO que le permitiera gestionar su amplio catálogo de manera eficiente y eficaz.

El objetivo de negocio de Farmacias Ahumada se centró en acelerar su capacidad para lanzar nuevas categorías y productos en su plataforma de ecommerce, garantizando contenido de calidad que no solo atraiga a los clientes, sino que también se posicione favorablemente en los motores de búsqueda. Sin embargo, la realidad del manejo de la información proveniente de sus proveedores mostraba serios obstáculos en su camino hacia la optimización.

En el entorno empresarial actual, donde la visibilidad online es crucial, el ROI del SEO surge como una de las mejores decisiones estratégicas que una empresa puede tomar. A medida que las herramientas de inteligencia artificial, como ChatGPT, se integran en el mercado, surge la pregunta: ¿sigue siendo relevante el SEO?

TikTok is becoming the new way to search for information. In fact, 62% of young people between 18 and 24 already prefer it over Google. This makes it essential to think about SEO adapted to TikTok. In this article we tell you a 4-week strategy to make your brand stand out on the platform.

In the competitive e-commerce scenario, gaining presence in search engines has become a real challenge. Every brand is looking to stand out and capture visits that convert into real sales. But the big question arises: which SEO tactics give proven results? The key is to perform Ecommerce SEO tests that reduce doubt and provide clear data on which actions generate the greatest impact.

Today many companies think they already understand what "localization" means. They translate their texts, add hreflang tags, target local keywords... and that's it. But the truth is that this is just the tip of the iceberg. Localization is not just about selling more or improving technicalSEO: it's about understanding the real dynamics of a multilingual internet, much more complex and connected than we usually imagine.

In a world where artificial intelligence (AI) is transforming every aspect of our lives, a fundamental question arises: is content still relevant? The answer is a resounding yes. In this post, we'll explore how to accelerate content creation with artificial intelligence without sacrificing your brand's voice and authenticity. In these six steps, we'll show you how to leverage this tool to optimize your creative processes.

In an ever-evolving digital environment, it is important to understand how changes in URL structure can affect a website's performance. In this article, we will discuss the considerations and consequences of modifying previously established web addresses, as well as the best approaches to handle this tricky situation. Learn how a URL change impacts your SEO and discover strategies to maintain traffic, authority and search engine visibility.

The evolution of search technologies has brought a profound change in the way users interact with information on the Internet. The differences between traditional search engine optimization(SEO) and artificial intelligence-based search engines (GEO) are significant and require a clear understanding in order to implement effective strategies to maximize visibility and conversions. Below, we share with you the key points that show these differences and similarities between SEO vs GEO, as well as their implications for business.

Dos x Tres is a Peruvian company dedicated to cultural development within the educational community. At the beginning of 2024, they decided to strengthen their digital channel with the support of Known Online, betting on an SEO strategy that would improve their visibility, positioning and conversion. Given the seasonal nature of their business - linked to the school calendar - they needed an adaptable and effective solution throughout the year.

Galpón de Ropa, an ecommerce specialized in new and used clothing , trusted Known Online to boost its digital operation from two key fronts: the development and evolutionary support in VTEX and a robust and results-oriented SEO strategy. The goal was clear: increase organic presence, improve user experience and strengthen brand identity. In this post we tell you how we managed to improve their ecommerce with customized solutions. Read on!