In this case study, we will show you how Known Online helped Kayser, a leading Chilean underwear brand, increase its organic traffic by 51.35% thanks to SEO strategies.
Kayser’s needs
In November 2022, Kayser decided to collaborate with Known Online in order to strengthen its digital presence and improve its key metrics. The brand was facing several challenges in its SEO strategy and needed to achieve specific objectives to stay competitive in the market. The main objectives were:
- Increase organic traffic: Attract more visitors through organic searches.
- Improve keyword positions: Make the website appear in the first search results.
- Increase conversions: Convert visitors into customers through an optimized user experience.
- Optimize local content: Improve the relevance of content to attract local audiences.
- Increase online sales: Increase transactions made on the website.
- Improve domain authority: Strengthen the credibility and authority of the website.
- Reduce bounce rate: Keep visitors on the website longer.
- Increase brand visibility: Strengthen online brand presence and recognition.
- Generate quality content: Produce valuable content that attracts and retains users.
SEO strategies implemented by Known Online
To achieve these objectives, Known Online developed a comprehensive SEO strategy that included:
- SEO Audit: We performed a comprehensive audit to identify and correct technical errors that could affect site performance. This included reviewing titles, meta descriptions, H1, H2, image weights, image alt texts, 4xx and 5xx error correction, URL indexing, and content optimizations.
- Keyword Research: We identified and prioritized the most relevant keywords for Kayser’s business. This process allowed us to focus SEO efforts on terms that would actually attract quality traffic and potential customers.
- Competitor analysis: We evaluated the SEO strategies of Kayser’s direct competitors and adjusted our tactics to outperform them. This continuous analysis allowed us to keep Kayser in a competitive position in the market.
- Backlink cleanup: We removed toxic links that were negatively affecting Kayser’s backlink profile and ensured that only high quality links remained. This helped improve domain authority and site credibility.
- Category tree building: We organize website content in a logical and structured way to facilitate navigation and improve user experience. A well-defined category tree also contributes to better indexing by search engines.
- Technical Optimizations: We implemented essential technical improvements such as new backlink management, URL structure revisions, navigability revisions and content optimizations across the board. These optimizations ensured that the website was in its best shape for search engines.
- Support in the creation of new event landings: We created specific pages for important events, optimizing their content to attract traffic and conversions. These landings were designed to capture users’ attention and convert visits into sales.
- Blog post writing: We generate relevant and high quality content to attract organic traffic and increase the time users spend on the website.
- Constant reporting: We maintained constant communication with Kayser, submitting detailed progress reports on a monthly, quarterly and annual basis. This allowed us to adjust our strategies according to the results obtained and ensure continuous improvement.
Customer testimonial
Romina Acuña, in charge of Ecommerce at Kayser, shared her experience working with Known Online:
“We have seen considerable improvements in our platform thanks to the work done with Known and ideas to improve each time. For my part I value the great team they have in all areas, always with a lot of willingness with their clients. We chose them as an agency because they are a company that clearly makes the business grow, responsible and capable of delivering knowledge”.
SEO Strategies: Results obtained
Known Online’s implementation of SEO strategies had a significant impact on Kayser’s digital presence. From April 2023 to June 2024, notable improvements were observed in several key metrics:
- Increase in monthly clicks: +51.35%.
- Increase in monthly impressions: +21.19%.
- Average CTR improvement: +24.14%.
- Improved average position: +57.32%.
These results demonstrate the effectiveness of the SEO strategies applied, positioning Kayser prominently in the digital market and achieving a more solid and effective online presence.
At Known Online, we specialize in developing customized SEO strategies that help companies improve their visibility, authority and performance online. If you want to position your brand in search engines, contact us today!
