We share Piwén’s success story and tell you how VTEX IO was implemented in B2C and B2B and how it worked together with the digital marketing area.
Implementation of VTEX IO in B2C and B2B and Digital Marketing in Piwén
Piwén is a Chilean company expert in the import, marketing and export of nuts, dried fruits, seeds, cereals, flours, mixes and chocolates. It was born in 2007 with the idea of massifying the consumption of nuts and dried fruits through a wide range of natural products. Today Piwén has more than 15 stores located in strategic points of Santiago and is committed to B2C and B2B sales.
Technology upgrade with VTEX IO: The need to migrate ecommerce platform
In 2020 the company had the need to migrate from Prestashop to VTEX platform as they were having many technical problems such as recurrent crashes in the payment methods, general malfunction of the site and lack of technical support.
In their search for suppliers, Piwén Frutos Secos consulted VTEX’s own support , who recommended Known Online as an expert partner.
“VTEX itself recommended them and in early 2021 we did the implementation of VTEX IoT in B2C and it was a smooth process thanks to the development and evolutionary support from Known Online,” recalled eCommerce Manager Constanza Bastias Chamorro.
Actions performed by Known Online: Implementation of VTEX IO and Evolutionary Support.
Known Online, understanding the needs of the brand, suggested using this e-commerce platform due to its ability to scale in the future and for having a greater capacity for self-management and better performance. VTEX IO is VTEX’s low-code development platform, designed to create scalable, ready-to-run web applications.
This means that users can enjoy a seamless shopping experience because the only thing the merchant needs to focus on is sales, not server management. In addition, the following benefits are obtained: savings in development resources, quality code, flexibility and scalability, and automations and integrations. Piwén’s site was developed with a focus on usability, speed and user experience, and a reliable and real-time metrics structure was generated. The development included product uploading, configuration of payment and logistics providers, integration with ERP and also strategic consulting and evolutionary support.
Betting on an agency agency that unifies the marketing services with support
“In view of the good results obtained thanks to the migration of VTEX IO, in 2022 we decided to have everything integrated in the same company and incorporate the service of digital marketing We believe that it has many advantages, especially the synergy between the two services. that comes from working with the same agency. At Piwén we are a small team in terms of operations and sales, and we don’t have someone who can take care of the more technical part. Outsourcing these services to a specialized agency gives us time and the virtue of having everything in one place. There are improvements in communication and agility in the processes since much is resolved internally and we do not act as intermediaries with other agencies”.
In the area of digital marketing, we checked that the cataloging of products is appropriate for a correct positioning in search engines and the configurations of advertising accounts were made.
“Max Performance campaigns were carried out aimed at B2B sales to wholesalers, retailers, stores and small businesses, as well as optimized B2C campaigns with promotions tailored to each audience. We also worked on positioning SEOin creating a landing page for events such as the Cyber Monday that can be permanently indexed and we were able to integrate our blog with VTEX which was an achievement.“said Gaspar García Baeza, Marketing and Commercial Manager.
Suggest the best solutions: What they value most about Known Online
In terms of evolutionary support, the eCommerce Manager highlighted that the Known Online team constantly provided him with points for improvement, and feedback on the best solutions: “They don’t just stick to the requirements that the company asks for, but they are always looking to think and provide the best strategic solutions based on suggestions and new ideas to implement, for example, how to improve the site, what is coming in terms of digital trends and where we should go in the market, etc. Known Online is more of a strategic partner than just a support”.
And as for the digital marketing service they stressed that the specialized team is very professional and always at the forefront of knowledge. “You can tell that it is a well-trained team and that they are very involved with the company’s objectives, they never leave that aside and all suggestions are aimed at helping us achieve our business objectives, and everything they generate is aligned with the company’s objectives. and everything they generate is aligned with them.“. And the Marketing and Commercial Manager added: “they have a lot of experience and knowledge on the topics, they advise us and make proposals with much more depth compared to other companies we have worked with”.
Results of VTEX IO implementation in B2C and B2B and Digital Marketing: Higher conversion rate and better user experience.
A higher conversion rate and a better user experience when buying from the site are the great results of working together after the implementation of VTEX IO in B2C and B2B and Digital Marketing: “There was a very good evolution of the user experience, It improved a lot as there are far fewer complaints, fewer abandoned carts, the check out procedure improved, the platform does not crash, etc.“.
Piwén authorities provided the following metrics:
- The conversion rate improved by almost 64% in 8 months of work: from 2.72% to 1.6%.
- Organic traffic represents 25% of users and 15% of sales.
- Paid traffic represents 36% of visits and 36% of transactions.
