In the dynamic world of e-commerce, standing out from the competition is essential for any business. In this post, we’ll explore how Known Online helped Líder, one of Chile’s largest supermarket chains, achieve great results in its digital presence. From increasing organic traffic to optimizing content and improving domain authority, you’ll learn about the SEO strategies that allowed Líder to improve its online performance and exceed its goals.
Transforming Líder’s digital presence
Initial situation and objectives
In September 2023, Líder began its collaboration with Known Online with the specific need to implement well-defined SEO strategies to achieve its objectives:
- Increase in organic traffic
- Improved keyword positions
- Increased conversions
- Local content optimization
- Increased online sales
- Improved domain authority
- Reduced bounce rate
- Increased brand visibility
- Generation of quality content
- Positioning of your application (ASO)
SEO Strategies implemented by Known Online
To achieve these objectives, we deployed a comprehensive SEO strategy that included:
- ASO Positioning: We optimize Líder’s app to improve its visibility and downloads in the app stores. App Store Optimization (ASO) is crucial to improve an app’s visibility and performance in app stores such as the Google Play Store and Apple App Store. In the case of Líder, we worked on optimizing their mobile app to ensure that it stood out from the competition and attracted more users.
- Backlink cleaning: We remove toxic links and ensure a healthy backlink profile.
- Category tree building: We organize content to facilitate navigation and improve the user experience.
- Keyword Research: We identify and prioritize the most relevant keywords for Líder’s business.
- Competitor analysis: We evaluate competitors’ SEO strategies and adjust our tactics to outperform them.
- SEO Audit: We perform a comprehensive audit to identify and correct technical errors that could affect the site’s performance.
- Technical optimizations: Including titles, meta descriptions, H1, H2, image weight, image alt text, 4xx and 5xx error correction, URL indexing, new backlink management, URL structure revisions, navigability review and content optimizations.
- Blog post writing: We generate relevant and high quality content to attract traffic and increase the time spent by users.
- Support in the creation of new landings: We create specific pages for important events, optimizing their content to attract traffic and conversions.
- Constant reporting: We maintained constant communication with Líder, submitting detailed progress reports and adjusting our strategies according to the results obtained.
- Support for Cyber events: We optimize Líder’s online presence during high-traffic events such as Cyber Day, ensuring maximum visibility.
Results obtained with SEO strategies
Comparing Google Search Console data from September 2023 to June 2024, we achieved significant improvements in several key metrics:
- Monthly clicks: There was an increase of 87.50%.
- Monthly impressions: There was a 42.33% increase.
- Average CTR: Improved by 30.77%.
- Average position: Showed an improvement of 1.98%.
The success of the collaboration between Líder and Known Online demonstrates the significant impact a well-executed SEO strategy can have on a company’s digital presence. By implementing a series of comprehensive tactics, from application optimization to content enhancement and backlink cleanup, we were able to not only meet, but exceed our goals. The results obtained, with a notable increase in traffic, impressions and clicks, reflect the success of our search engine optimization strategy.
In a competitive environment, standing out in search engines is critical to attract quality traffic and increase conversions. At Known Online, we specialize in developing customized SEO strategies that help companies improve their visibility, authority and online performance. If you want to position your brand in search engines and experience sustained growth in your sales, contact us today!
