We share Diesel’s success story and how was their digital performance with Known Online agency in terms of Custom Site Development, Integrations, VTEX IO Evolutionary Support and Digital Marketing.
Diesel Chile Success Story: Implementation of VTEX IoT and Digital Marketing
Chile Moda belongs to the Rambrands holding, a company that since 2008 has been dedicated to distributing international fashion brands of great international prestige such as Guess and Diesel. By 2020 Rambrands has opened more than 30 stores in Latin America, mainly in Chile, Peru and Bolivia. One of these brands is Diesel, which represents an iconic premium lifestyle and is present in more than 80 countries, with more than 5,000 points of sale worldwide and 400 mono-brand stores.
Everything Accelerated in Pandemic: The Need for Diesel e-Commerce in Latin America
Chile Moda had long wanted to create an eCommerce site for the international brand Diesel in Latin America but it wasn’t until 2021, during the pandemic, that the approval process for the site was accelerated.”We had been going back and forth with the brand for the Latin American market and as a result of the pandemic, we accelerated the process and We started working with Known Online because we had the need to have the online store in a very short period of time. We had already been working with the agency with another brand – Guess – in the area of digital marketing., we had a few years of relationship and knew well how they work.“, recalled e-Commerce Manager, Francisca Roldán, in the interview.
Top 3 reasons to choose Known Online: Commercial flexibility, VTEX IO experts and excellent references.
Good references from other clients, commercial flexibility and VTEX experience were the main reasons why the brand decided to hire the digital marketing agency, Known Online.
“We searched among many digital marketing agencies and by feedback from other clients and VTEX itself as a supplier. (Known Online is a VTEX partner). were the ones who received the best comments. After all the meetings we had with Pato and Ariel -founders of KO- both me and the Commercial Director were the ones who gave us the most confidence that we were going to be able to develop this project that was flying because we needed the site yesterday. “, he said frankly.
Another of the main reasons for choosing the agency was the possibility of having commercial flexibility. Unlike other marketing agencies where the company is obliged to contract a complete service, at Known Online you can acquire the services you want according to your own needs.
“In addition to the good feedback we received, compared to other agencies they don’t tie you down to being obliged to take a full commerce to start with them; they leave you open to take the services you want. That was very good because we could test before starting to sell, without knowing how the performance of the site was going to be because Diesel is a very expensive brand (a jean costs $usd 600) and no matter how much you estimate the sale there is a percentage that you can’t control. In addition, the brand did not have such a strong digital positioning in Chile. Having only two stores in Santiago, it is a very niche brand, so we were scared at the beginning. “.
The e-Commerce Manager added: “Although we had a sales estimate, we were afraid that the sales would not match the projection, especially in the first year when you invest a lot of money to run the online store. Having a lot of other associated services in the contract was very risky.without first being able to start testing and Then, if we need to take another service, or say that I need more hours in the evolutionary support and increase the number of hours. This commercial flexibility that Known Online offered us was what helped us make the decision to hire them.“.
3 great results obtained after contracting Known Online’s services
When it came to pointing out the results of the contracted services, Diesel Chile’s e-Commerce Manager mentioned three major benefits:
- Site development: “The possibility of to set up an e-Commerce in a much shorter period of time than the rest of the market. In only two and a half months we implemented Diesel’s site”.
- Integrations: “Known Online has so many partners and suppliers that also helped us solve technological problems, for example, with our ERP. We had a very tedious one that made the integration of invoicing and inventory integration very difficult and time-consuming. They put us in contact with several suppliers that had had good results and I met with them and we were able to move forward with new suppliers, and speed up the other part that depended on us. The agency was not even in Chile and we were able to move forward with this other very important aspect and make invoices, move forward with the stock issue and improve our invoicing”.
- Advice: “We have the particularity that the pick in and packaging we do from the physical stores, we don’t have a warehouse then. Known Online helped us with another supplier to solve our problem. That is to say, to find a friendly platform that was economical so that each store could receive the orders and the corresponding orders to be able to pick in the store with the simplicity that a store needs because the employees are attending customers, taking care of the window, making sure that they are not robbed, etc. You have to make it as easy as possible and we were advised by several suppliers to have a complete solution. This was a great benefit for Diesel as they not only offered us their eCommerce services but also gave us the possibility to solve issues that go beyond that, which did not have much to do with their agency but they help us so that everything goes well with the brand.“.
Major milestones
Among the major milestones mentioned by Francisca Roldán, the following stand out:
- “Achieve brand clearance in Chile with the website. As the brand is international, it has super strict standards to approve an online store. Diesel Global approved the Diesel Chile website created by Known Online and said it met all the international standards to go online. “.
- “We had a super successful launch campaign where the agency helped us a lot with the marketing strategy, how to do it, in the creation of the campaigns and in starting to capture the database before the launch to have people to send mails to.
- “From the brand’s time to date (only 6 months) it has met all sales targets. In fact h sales were 30% higher than estimated.“.
What they value most about Known Online Agency
Thanks to the commercial flexibility offered by Known Online, Diesel Chile began contracting the different services little by little, according to the needs that arose: “We started with the development We started with the development of the site, then we took the digital marketing service and then we decided that even though we have 5 years of experience working with VTEX, we included the evolutionary support. evolutionary support. We have a package of 80 hours per month since we need more hands of expert and technical people than the team I have. Known Online is helping us with all that, now we are in the process of evaluating to have two new sites with the agency in view of the very good results we have obtained and how fast they are to implement the sites and with good results”.
Finally, Francisca Roldán described the agency’s main differentials: “the professionalism with which they work gives us a lot of confidence, they are one of the agencies that know the most about VTEX of all the ones we have worked with and beyond the services they offer, they are very willing to make everything work well in the business. They have asked me what I need and we get together in a meeting and they recommend expert suppliers, they are very committed, they don’t try to plug services to you and they are always open to help us”.
