In the competitive world of fashion, underwear stands out as a sector in constant evolution and demand. Intime, a Chilean company recognized for its unique and quality designs in women’s underwear, was faced with the need to scale its business model. With the intention of optimizing its sales channel through independent resellers, similar to the successful model of brands such as Natura and Avon, Intime was looking for a robust and flexible technological solution: the development of a reseller portal on VTEX IO. That is when they turned to Known Online.
Reseller model on VTEX IO
Client’s need: Development of a reseller portal on VTEX IO.
By mid-2022, Intime was at a crucial point in its growth. Vanessa Martinez, Zonal Head of Digital Channels at Intime, commented: “At that time, we were looking for a partner with experience in platform migrations and web support, to support us in lWe were looking for a partner with experience in platform migration and web support to support us in the migration from Full Commerce to a proprietary operation for our official website Intime.cl, and Known Online was recommended to us as an expert in the area”.. He added: “In this opportunity we again turned to Known Online as we had the need to develop a new website focused on our B2B business model for catalog sales. This new site had to have a similar design to our official website, but adapted specifically for this purpose. In addition, it was crucial that this site be in a closed environment, accessible only to registered consultants. We needed a solution that would allow us to offer an intuitive and efficient shopping experience for our Consultants, while at the same time guaranteeing them security and exclusivity”.
Why did you choose Known Online?
Intime chose Known Online because of its solid reputation and proven experience in web development projects. Vanessa recalled: “We chose Known Online for several reasons. Their reputation in the industry is excellent, and their portfolio of previous projects demonstrated extensive experience in web development. During our initial discussions, their team showed a deep understanding of our issues and presented us with a clear plan and concrete, customized solutions to address them. The combination of their technical expertise and proactive approach gave us confidence that they were the right partner to start our project.”
How could we solve your problem?
The Known Online team focused on developing a portal for resellers on the VTEX IO platform, focusing on an open B2B model with several customizations. This development included:
- Intuitive and user-friendly design: Creation of a website that facilitates the navigation and purchasing process for consultants, from registration to ordering.
- Reseller loyalty: Implementation of a points accumulation system that translates into benefits, such as giftcards or incremental discounts, rewarding reseller performance.
- Private portal for resellers: A space where consultants can manage their points, view their benefits and stay informed about company news.
- Automation and efficiency: Development of middleware to manage business rules, update reseller clusters and automatically generate benefits, all managed from VTEX IO.
- Ongoing support and optimization: Weekly evolutionary support meetings to address new solutions and tools that constantly improve the user experience.
Vanessa Martinez remarked: “Known Online presented a detailed plan that addressed our specifications and concerns.Known Online presented a detailed plan that addressed our specifications and concerns and subsequent to its implementation, we obtained a website that met all our expectations and requirements.”
Results obtained from the development of a reseller portal on VTEX IO
Intime’s new reseller portal not only met, but exceeded expectations. The points and benefits system incentivized consultant participation and loyalty, while process automation increased operational efficiency. The implementation of VTEX IO as the technological foundation allowed for robust scalability, ready to support the continued growth of the sales channel.
Why do they keep choosing us?
The relationship between Intime and Known Online has endured due to several key factors. Vanessa explained: “We continue to choose Known Online as our main agency, first of all, because they are a very proactive team, they are always looking for ways to improve and optimize our web platforms. In addition, they are up to date with new trends and technologies, which gives us the confidence that our solutions are always at the forefront of the market.“. Known Online’s ability to listen and advise in a professional manner, combined with its proximity and accessibility, has cemented a relationship of trust and success.
What they value most
What Intime values most about Known Online is its comprehensive and personalized approach. The combination of advanced technical skills with exceptional customer service ensures that each project is executed with precision and success. In Vanessa’s words: “What we value most is that they listen and advise us in a professional manner, providing expert recommendations while remaining approachable and accessible. Their combination of technical skills and customer service makes us feel supported and confident in every project we undertake together.“.
If you are looking for a robust and flexible solution to scale your business model through a reseller portal, Known Online is your ideal partner. With proven expertise in VTEX IO development and a proactive approach to continuous optimization, we can help you achieve your business goals.
Contact us today to start your project!
